How To Embed Threads Feed On Your Website

When Instagram Threads launched in July 2023, its impact was very similar to the opening of The Avengers: Endgame – MASSIVE! In just four days, Thread got a staggering 100 million users! With such a huge user base, imagine the impact when you choose to embed Threads feed on your website. It keeps your content dynamic, engaging, and ever-refreshing. But what other benefits does it offer, and how can you do it? This blog breaks it all down for you!

What Is A Threads Feed?

Before diving into the process and benefits, let’s first understand what Thread Feeds are. A Threads feed showcases posts from accounts you follow; on further more, you can find feeds based on hashtags or topics. When you log in to your Thread account, the screen that showcases the posts from the users you follow is basically a Thread feed. On exploring further, you can search for hashtags, so posts presented in front of you are a hashtag feed of the thread. Similarly, there are other types of thread feeds. So you can imagine the range of content you can show when you embed Threads feed on website.

How To Embed Threads Feed On A Website

In order to embed Thead feed on your website, you just need to follow these simple steps:

1: Begin by logging into your Thread account.
2: Choose the post you want to embed on your website.
3: Click the arrow icon that appears beneath the post and select ‘Get embed code.’
4: Click on ‘Embed Threads code. ’
5: Click ‘Copy’ to copy the code in the popup.
6: To embed the Threads post on your website, paste the copied code into the backend of your website’s HTML.

Repeat the steps for each post that you want to display on your website and make it a feed.

Benefits Of Embedding Threads Feed On Your Website

You can easily embed Threads feed on your website by following the steps mentioned above and with that, you can enjoy the following benefits on your website:

1. Increased User Engagement

When users can see live-time updates on your Threads feed, there will be more interaction with your content. The social media feed on your website creates a dynamic experience for visitors, keeping them engaged and encouraging them to discover more of your website.

The blend of live discussions and trending topics from Threads contributes in making your website interactive and hence increases engagement. When you embed Threads on website, it creates a space for two-way interaction between you and your audience. Such interaction can also help in building a connection between you and your visitors.

2. Keeps Content Fresh and Dynamic

Keeping your website fresh and updated can be challenging. By choosing to embed Threads feed on your website, you overcome that challenge, as the feed constantly refreshes your website with new posts, discussions, and interactions.

The moving parts of this content make the website appear more attractive and boost its search engine rankings. Search engines favor sites that have frequently refreshed content. Fresh content informs the search engines that the site is active, so it is more likely to achieve a higher ranking in search results. Also, if people see that there is something different on the site every time they visit, they will return with high retention rates, which increases overall site traffic.

3. Boosts Social Proofs

User-generated content and real-time social media interactions are trusted more than traditional marketing messages. You could integrate a Threads feed to show genuine conversations, customer feedback, and testimonials on your website. Genuine discussions and positive interactions around your brand or industry raise the odds of visitors trusting your business. Such social proof from existing customers helps influence the buying decision of potential customers, as it builds the confidence to trust the brand. When potential customers are on the fence about buying a product or service, real-time feedback and testimonials with a Threads feed may just be the deciding factor.

4. Increased Website Traffic

Adding a Threads feed to your website encourages visitors to stay longer on the site and better engage with the content. The more time they spend exploring the social feed, the lower your website’s bounce rate will be. Moreover, when you embed Threads feed on your website, you provide a gateway to your visitors to your social media presence. If users find your Threads content appealing, they may consider following your account on that platform. It will help your visitors to get updates on your brand, and for you, it will broaden your audience and improve your social media presence. All this allows more potential customers to discover your brand via social media.

5. Encourages and Increases User-Generated Content

We all know the impact user-generated content has on a brand. It builds a better brand and customer relationship and increases the brand’s reach. By choosing to embed Thread feed on your website, you can encourage user-generated content. How? When visitors get to see other customers getting a spotlight on your website, it will encourage them to make content related to your brand. By making content related to your brand, your new ‘content creators’ can also get their fair share of limelight on their website.

Moreover, when they make content related to your brand, the followers and connection of that particular creator will also get to see the content. Hence, it increases your brand’s reach and motivates them to make content that also gets a mention on your website.

Conclusion

Threads, with its user base, has proven itself as one of the most prominent and vital social media platforms. By choosing to embed Threads on your website, you can open doors to various benefits like those mentioned above and get the edge over your competitors. So what are you waiting for? Follow the steps mentioned above and add a Threads feed to your website.