How To Create A Company Page On LinkedIn –  A Complete Guide in 2024

LinkedIn is a leading platform for B2B networking, recruitment, and brand visibility, with over 1 billion users worldwide. Knowing how to create a company page on LinkedIn is very important for any brand looking to build its professional presence online. 

A company page allows brands to showcase their services, share the latest updates, and engage with a targeted audience. It also provides an opportunity to attract top talent, with 75% of job seekers using this platform to find job opportunities. Brand pages also offer analytics tools to measure engagement, providing valuable insights into their audience’s interests.

A well-managed LinkedIn company page boosts brand credibility, builds authority, and positions the brand as an industry leader. It also helps develop meaningful relationships with customers, partners, and employees, strengthening its overall reputation. 

Let’s understand how you can maximize your reach on LinkedIn by creating a LinkedIn Business Page!

What Is A LinkedIn Company Page?

A LinkedIn company page is your brand’s public profile representing your organization on LinkedIn. It is designed to help your business grow its presence on the platform. For a brand, it is an individual profile that serves as a digital presence where people can learn more about it. This includes the updates, latest news, job openings, events, and life at your company. 

Unlike a personal profile page, a Business Page talks exclusively about your company and includes several customizable sections such as Home, About, Products, etc. You can effectively use LinkedIn for Business marketing to increase company page visibility while adding a human element by featuring your team members. 

How To Create A LinkedIn Company Page – A Complete Guide:

For any business, creating a LinkedIn Company Page is a strategic approach to boost its online presence. Let’s understand how to set up a LinkedIn Company Page and what information to include. Follow the steps below to create an optimized LinkedIn Page so your business can leverage LinkedIn SEO. 

1. Access The ‘Create Page’ Option 

It would be best if you first were signed in to your profile to create a LinkedIn Business Page. To create and manage your company page, you need a personal account as an admin. Tap the “For Business” dropdown in the top right corner to display multiple options on the navigation bar. Navigate to the end of the list and choose “Create a Company Page” in the dropdown menu. 

2. Choose A Page Type To Create 

A new page has three options for the type of page you want to create. You can select either: 

• Company Page – You can select this option to build a new non-educational page for a small, medium, or large company. 
• Showcase Page – You can select this to create a sub-page connected to an existing company page. If you’re building your LinkedIn Page from scratch, be careful not to choose this option. 
• Educational Institute – Select this type to create a page for a school, university, or other educational institute. 

3. Insert Your Page Details 

After tapping the Company Page, a new page will appear, and you will be asked to fill out important information about your company. According to LinkedIn, pages with complete profile information get 30% more weekly views and are often favored by the LinkedIn Algorithm. The first three are for your company’s identification. These include: 

• Name- To make it searchable, include your company’s name. 
• LinkedIn Public URL- Based on the inputted name for your company page, LinkedIn will suggest a custom URL as you fill in your company’s name. 
• Website- You need to enter your company’s website. 

You need to fill in other additional company information. You need to type your industry, company size, and company type. 

4. Verification 

Before you can proceed, you need to check the verification box. This confirms that you possess the authority to act on behalf of the company or institution for which you are creating the page. 

5. Upload A Logo And Tagline 

Uploading your company’s logo is the next step. When you start on how to make a company page on LinkedIn, your company’s logo is a crucial component that must be rooted in your brand’s personality. 

Next, insert your tagline, which is shown right below your name and logo. It’s best to keep the tagline concise because LinkedIn’s tagline has a character limit of 120 characters. Once you’re done, tap the ‘Create Page’ button, and your LinkedIn page will be ready. 

6. Build Your Page 

Lastly, tap on ‘Start Building Your Page’ to customize and polish your company profile page further. This is where you can add more details about your company, posts, and other content that would engage potential followers. 

By following all the above steps, you can easily create a company profile page on LinkedIn, giving your business a professional digital front. 

How To Manage A LinkedIn Company Page?

After creating the page, building an audience and a presence with the right strategy takes time, just like with any social platform. To manage your LinkedIn company page, you can use Page Admins. Let’s take a look at this: 

You first need Admin access to the page to manage your LinkedIn Page. Here’s how to do that: 

1. Sign in to your LinkedIn account and reach your homepage. 

2. You’ll see a My Pages section on the left side of your LinkedIn homepage. This segment shows every page on which you’re an admin on LinkedIn. Tap on the correct page you want to manage from the list. 

3. You’re now redirected to an admin page. You can now complete your profile and manage everything, including your Feed, Activities, and LinkedIn Analytics tools. 

4. Monitor your LinkedIn analytics using the in-built analytics tool. You can check the date and the number of followers, visitors, leads, content, and competitors. You can export your report after filtering by date, type, and demographics. 

5. You can add multiple competitors to your page and monitor their follower metrics, organic content metrics, and trending competitor posts. 

Start Taking Advantage Of The LinkedIn Company Page:

If you want results, you must develop a LinkedIn lead generation strategy by optimizing your company page. It would be best if you took care of the following aspects: 

1. Share Company News And Updates 

Like any other social media network, LinkedIn features a content stream where people share and discuss important updates and articles. Your page is a perfect place to post your company updates and news for customers, employees, investors, and fans to review. 

2. Post Jobs And Connect With Potential Employees 

LinkedIn is a professional social network that lets users benefit from work and career-related updates, interactions, and connections. Members can discover and discuss job opportunities, including those at your company. LinkedIn is the perfect place to share if your company has any open roles. 

3. Develop A Community 

Every social media platform boasts its ability to develop a sense of community, and LinkedIn is no exception. To develop a community of LinkedIn members interested in your business, updates, and jobs, your LinkedIn Company Page is the right place. In your company, they can connect and collaborate on their shared interests. To engage your audience and build authority on your page, post exciting questions, unique updates, or behind-the-scenes information. 

4. Improve Your Visibility On Search Engine 

Like any other website or social network, LinkedIn’s company pages rank on search engine result pages (SERPs). Creating a Company page gives you another chance to get discovered by those who search for your products, services, or brands. To increase your visibility, you can use social media aggregator tools to display your LinkedIn feed on your website. 

5. Provide Social Proof 

Social proof is essential for every company to win the trust of its customers because we look to others when we are unsure of what to do. Providing social proof can help potential customers who are still on the verge of making a final decision. Once you get a customer testimonial, a media mention, or a feature in a publication, you need to add it to the “About” page. An “About” page is a great way to introduce your company to potential customers. You can convert them into a post and embed LinkedIn posts on your website, which can also work as social proof. 

Conclusion

Your LinkedIn company page is a valuable resource for establishing a robust online presence for your company. Careful planning and execution are required to create an effective LinkedIn company page. Businesses can effectively utilize this platform to enhance their online presence, connect with professionals, and leverage growth opportunities. This blog provides a complete guide on how to create a company page on LinkedIn and help you attract a wider audience of potential clients. 

Get more eyes on your business by creating a company page on LinkedIn today!