Remember that scene in Moneyball when Brad Pitt realizes baseball scouts don’t get work done, and the real game is hidden in the numbers? Social media now is precisely the same, and social media analytics tools are helping everyone. Everyone’s chasing likes like they’re home runs, while the brands quietly stacking cash are obsessed with…
Google reviews beat your best ads. Harsh? Maybe. True? Absolutely. Because when people want the real story, they tend to skip campaigns and head straight to the reviews. Well, that’s where one can find honest opinions on a product or service! That’s why smart brands aren’t just reading reviews, they’re managing them like a pro.…
Scrolling past ads is second nature now. Polished campaigns don’t even register, but one shaky, real customer video? That stops you mid-scroll. That’s the magic of UGC video ads, raw, unfiltered clips made by real people, not ad agencies. They demonstrate how products seamlessly integrate into everyday life, which is precisely why they are more…
While scrolling Instagram stories, you might have noticed a shiny link that screams, “Tap me!” When you click on it, you are on a website, eyeing a new pair of sneakers or signing up for a newsletter. That’s the magic of adding links to Instagram Stories. With over 500 million users vibing with Stories daily,…
If you have been using Facebook for your business, you may have noticed a steady increase in UGC-style video ads. According to statistics, UGC-based ads have a 4x higher click-through rate and a 50% drop in cost-per-click compared to the average. One of the main reasons these ads are so effective for businesses is that…
Let’s be honest, posting on Instagram and getting zero traction is brutal. You’ve got the content, the captions, even the hashtags… but where is the reach? Whether you’re running a brand account or building one from scratch, this guide will show you exactly how to increase reach on Instagram, using Instagram trends and Instagram marketing…
I know you're here because you're looking for the best Twitter alternatives in 2025. Controversial changes on Twitter, such as allowing blockers to see your posts, have left many users questioning its direction. However, as Twitter is one of the most popular social networking platforms that is used in many ways to increase engagement, such…
LinkedIn is the world’s largest professional network, but for developers, marketers, and businesses, it’s also a data-rich resource if you know how to access it. So, what do you do when manual data extraction is not an option on LinkedIn? That’s where the LinkedIn API comes in. You can use the it to scrape LinkedIn…
For years, Trustpilot was a big name amongst online review platforms. But behind the 5-star badges and SEO dominance, cracks are showing, and businesses are noticing. From fake reviews flooding the platform to overpriced plans and zero control over moderation, many brands are asking the obvious question: Is there a better Trustpilot alternative? Spoiler: There…
Are you looking for tools for Flowbox Alternative that can help you showcase your valuable social user-generated content on your website? Brands today understand the significance of using social media to build a strong online presence. One of the key ways to do that is by leveraging the power of user-generated content (UGC) to showcase…
Looking for an engaging way to enhance the performance of your website? adding a Twitter video feed might be a powerful way that you are missing out on. Whether it's your brand messaging video, product explainer, reviews, testimonials, or your viewpoint, Twitter videos add value to your website. Yet, many marketers fail to take full…
Research shows that 88% of customers trust user reviews as much as personal recommendations. Expectedly, we have consistently emphasized the significance of social proof in helping any e-commerce business thrive. It strengthens your brand and sets the right expectations for your customers. Loox is a popular reviews and ratings app providing a full suite of…
As eCommerce businesses, we are always on an expedition to improve our user experience. For that, we rely on tools and platforms such as Foursixty. This might be your go-to platform, but many efficient Foursixty alternative platforms are available. Businesses continuously seek ways to enhance their user experience and stand out. One of the ways…
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