10 Social Commerce Platform Examples That Can Turn Social Into Sales
Social commerce platform is a trending marketing & sales solution among ecommerce and online brands that have gained popularity in recent years.
Brands and businesses are actively looking out for solutions to integrate social shopping into their brand campaigns. Since the social media commerce market capitalization is around $500 billion in 2021. It is expected to grow upto $3500+ billion in the next 5-7 years globally.
If you are an eCommerce brand, you know how difficult it is to encourage your target audience to visit your website. Even if you manage to influence a few of them, how often do they make purchases with you?
Social ecommerce has been the revolution that has bridged the gap between inspiring the users and converting them into customers without having to make massive investments and facing the challenges of ecommerce growth.
This rise of social commerce gave rise to what we call a Social Commerce platform. Explore what social commerce platforms are and how they can revolutionize your brand’s online sales and success.
- What is a Social Commerce Platform?
- 10 Best Social Commerce Platform Examples
- Benefits Of A Social Commerce Platform
What is a Social Commerce Platform?
Taggbox Commerce defines social commerce as a platform that enables the occurrence of social shopping i.e. buying and selling products/services through social media platforms.
A social commerce platform doesn’t necessarily have a defined meaning; instead, they allow brands and businesses to sell products and services with the help of social media platforms, content, and elements.
Traditionally social media was used as a marketing tool to increase eCommerce conversion rate and sales.
But things have changed, with social shopping, users never have to switch their platforms. The entire procedure of exploring the brands’ products to look at the details and finally, check out; everything’s done without leaving the social platform.
It all starts with brands uploading posts pinned with shoppable tags. Whenever the users come across these posts, they tap on the product they like and click on the shoppable tags. A few easy steps navigate them to the checkout page.
Now social commerce platforms enable brands to expand social shopping possibilities beyond the social media platforms. It allows brands to create and publish shoppable social galleries on their website, email campaigns, ecommerce stores, and more.
The user-friendly behavior of Social commerce platforms has resulted in its massive boom. So here are some of the best examples of social commerce platforms, and how to choose one for your business?
10 Best Social Commerce Platform Examples
Here the the 10 best examples that can help you leverage social media to drive your brand sales and deliver social shopping experience.
With 1 billion active users, shoppable Instagram makes it easy for customers and brands to connect. Instagram has always offered visuals to engage the users, and users have always loved scrolling through the Instagram feed. Hence the ever-increasing dwell time of the app.
Shoppable Instagram is an in-app feature of Instagram that allows the user to explore and shop the Instagram feed without leaving the app. By tapping on the post, users get the name and price of the product. Then they get navigated to the product detail page easily, and from there, users can checkout without facing any distractions.
With all the visuals, easy checkout options, and user-friendly features, Instagram has become the most loved social commerce platform. Instagram keeps adding features like live shopping, shoppable stories tags or reel, and much more; the idea is to influence the users without interrupting their social activities.
Being 17 years old, Facebook has always been a marketplace where people would post about selling their stuff. But there was never an in-built feature that could enable easy selling and buying options. Facebook decided to take this initiative for small businesses and created Facebook Shop.
Businesses can create a social shopping store for Instagram and Facebook with a few easy steps. Facebook allows brands to customize their store free of cost. They can choose the product pictures they wish to showcase and select the theme to match their brand’s theme. These free-of-cost features given by Facebook shop allow small businesses to grow by connecting with their target audience anywhere, anytime.
Taggbox Commerce is one of the most popular social commerce platforms that allow brands to turn their social content into brand sales.
With Taggbox commerce, you can easily create shoppable galleries like shoppable UGC; shoppable Instagram feeds, shoppable social feeds, etc. It gives a social shopping experience to the visitors while staying on the website.
The authentic shoppable social galleries provide real-life experiences, attract users to explore your products, creating brand engagement, and encouraging customers to buy your product.
Taggbox commerce keeps introducing new features to make the shopping experience fun. One such feature is shoppable hotspots. The shoppable tags for the shoppable galleries on your eCommerce website, making the shopping experience seamless.
Snapchat is famous for its filters as they are unique and work with augmented reality, making the filters look very real. Although Snapchat has not become a social commerce platform entirely, it has partnered with Shopify that allows brands to create unique filters showcasing their products.
Snapchat users can try these filters out if they wish to try the brands’ products. They can click the pictures and post them in their Snapchat stories. These pictures come with an embedded link to eCommerce’s website. The users can view the product, and their followers can also view it by clicking on the story. All this creates fun advertising opportunities for the eCommerce brands.
Youtube shopping enables brands to create videos and use them as catalogs to explore the products and buy them while staying on Youtube.
This feature will bring the customers closer to the brands as they would be directly dealing with them without any third party involved. Not leaving the site is one thing users don’t even have to pause or stop the video they can purchase while the video is still playing.
Pinterest has introduced Pinterest buyable pins that allow users to buy products from posts created by brands on Pinterest. Like Instagram, Pinterest also focuses on the visuals. But the way they present their shoppable post is different.
The idea is to create a mobile-friendly, secure, and easy buying space, and Pinterest is already loved by 459 million of its monthly active users.
This new shoppable pin feature has helped brands increase sales, and businesses don’t have to create extra marketing strategies to influence the users to visit their eCommerce website. It has also increased Pinterest’s dwell time as users don’t have to leave the app.
Social ecommerce is something newly introduced in Amazon. With Amazon live, brands are blending social shopping with influencer marketing. The ultimate goal is to generate traffic.
With the help of influencers in their network, brands create live videos showcasing these influencers using their products. Along with that, they also give discount coupons to the viewers.
It influences the viewers into buying the product. Their favorite influencers show them the use case of the product, and they also get discount coupons. Amazon live creates brand engagement and increasing sales opportunities.
Verint Community provides a customizable social commerce platform to businesses that help them drive sales. It has the perfect customer insights that help you perform better and give better results to the target audience as per their requirements.
A unique feature by Verint is the open discussion forum that bridges the communication gap between the brand and its customers by creating one-on-one conversations and building brand trust.
Meesho is a reselling app that has empowered many. It helps people to get recognition as entrepreneurs without any resources required. All you need is the Meesho app, a social media account where you can talk to buyers and share the products, and you are good to go.
Wholesalers post their products on Meesho at wholesale price, and Meesho users can share the pictures of these products with their network by adding their margin to the price tag.
If anyone confirms the order with the user, they can place the order from the Meesho app and mention the total amount. The wholesale price goes to the wholesaler, and the margin price goes to the user. Meesho acts as a medium as it collects the product from the wholesaler and delivers it to the user’s customer.
Like Taggbox commerce, Bazaarvoice also revolves around using UGC to influence the target audience and build brand trust. They work between brands, shoppers, and retailers to provide smarter shopping experiences.
The idea is to build an easy connection with the shoppers to create brand awareness. They help eCommerce to optimize their website to provide a social shopping experience to the visitors and turn them into loyal customers.
Benefits Of A Social Commerce Platform
1. Audience That Keeps Growing
As we know, social shopping is a blend between social media and eCommerce. The number of active social media users is in the millions, and the number keeps increasing.
So when you bring your brand to a social commerce platform, your target audience is already there. Your only concern is the type of content you offer to your audience, the content frequency, the quality of the post, and using specific keywords and hashtags.
When you use the right keywords and hashtags in your post captions, your target audience can easily find you while searching for brands like you. Hence, resulting in a constant increase of your audience.
2. Increasing Engagement With More Traffic
Social media works on three parameters: likes, comments & shares, giving the users more opportunities to engage with their favorite brands. It makes social commerce platforms a perfect place to increase engagement and get authentic traffic.
Social ecommerce gives the users a shopping experience along with socializing. They engage with your posts, buy your products while staying on social media, share your posts with their followers if they have a good experience.
Not just that, it brings the brand closer to their customers whenever they have a query. Customers don’t have to go through the entire customer service procedure by talking to a third person; they can DM the brand.
3. Build A Brand Trusted By All
The key to every successful business is brand trust and customer loyalty. Customer loyalty signifies how often your customers come back to make multiple purchases with you.
When it comes to building brand trust, people don’t trust the high-quality content given by brands. They trust the first-hand experiences of their peers. You must embrace the content created by your customers depicting their experience with your brand.
This type of content is called user-generated content that you can post on your social commerce platform as a shoppable post. It will build brand trust among your target audience and encourage more of your satisfied customers to create content for you, making them your loyal assets.
4. Visual Marketing With Social Commerce Platform
We all know that social media works upon the visuals, and marketers have been looking for improvements in visual marketing to encourage users to visit eCommerce websites of brands. With the Social commerce platform, marketers don’t have to worry about website visits anymore.
When you make your branded shoppable posts visually appealing, it helps to influence the audience to like your brand and make purchases with you. This phenomenon is called visual commerce.
Users love these visuals and find them engaging and interactive. Often you will find them sharing your content among their followers, helping you create brand awareness.
Believe it or not, social media platforms have incorporated eCommerce, and these social commerce trends are here to stay. Brands are making the most of it, and there is no reason why you should stay behind.
We have reached the end of this blog, and you got to know about some of the top social commerce platform and what benefits a social commerce platform can bring for your brand.
If you haven’t started building your social shopping account already, then be aware you might miss the train!