Have you ever noticed how some brands have already answered most of a customer’s questions regarding the product or service they offer on Google? This might include a business’s engaging description, contact info, exciting photos, ways to reach the location, top products, etc. These are Google Posts, an excellent opportunity for businesses to connect with potential customers.
Potential customers can get business-related information from these posts about new products and features, which saves them time navigating the website.
Keep reading to learn about Google Posts in detail and their benefits.
What are Google Posts?
Google Posts are one of the many features that Google My Business can use to share interactive content from their organization. Customers can see these posts appear in different areas like Google Search and Google Maps. They are like any other social media posts, consisting of attractive pictures, catchy captions, and links to websites or social sites.
Even after learning about a business, customers often turn to search engines to learn about offerings in detail. Thus, Google Posts are an ideal way to share business-related information with potential customers through unique visuals and attention-grabbing text. They help brands build better relationships with existing customers and attract potential customers.
Benefits of Using Google Posts
Using Google Posts has several practical benefits for businesses. We have listed some of them below. Let’s get into them.
1. A Great Promotional Tool:
The functionality of Google Posts goes beyond the pictures and reviews that appear on the Google search engine. They provide marketing messages, valuable insights, real-time content, and exciting offers to customers.
2. Embedding Capabilities:
With tools like Tagbox, you can embed Google Reviews on your website to give impactful social proof to your visitors. Showcasing positive reviews on your website enhances your brand reputation, influencing a potential customer’s decision. Getting new reviews updated on your website also keeps the content fresh, resulting in better SEO results.
3. Drive Traffic to the Website
Google Posts help businesses drive traffic to their websites. Businesses can include a link in these posts, making it easy for customers to redirect to the website. It works as one link path to specific pages, so each piece of content can drive good traffic to the business website.
4. Competitive Edge
Using Google Posts allow the company to decide how to connect with its valuable customers. The competition in Google is quite intense. With such posts, businesses get an interactive way to stand out from their competition.
5. Improve Local SEO
Google Posts have a positive effect on an online business’s local SEO. Regularly posting them shows that your business is active and relevant to customers. This signals Google that your business has active engagement in the search engine, which further improves local search engine ranking.
6. Showcase Active Brand Voice
Google Posts are an excellent way to showcase your brand’s personality to potential customers. The visuals you share and the tone of your posts give your brand a personalized look, allowing you to provide a deep understanding of your business offering to your audience.
7. Establish Better Communication
Clear communication is crucial for an online business. With personalized Google Posts, businesses can establish better communication with their audience. Establishing strong communication helps convey essential information quickly.
