Ultimate Guide To Use LinkedIn For Real Estate Marketing

Do you know that LinkedIn today is home to 82% of the marketers who use it for successful lead generation?

LinkedIn, the professional platform, has become a dynamic hub for businesses from different industries to demonstrate credibility, drive trust, and generate successful leads. 

Today, LinkedIn for real estate businesses an excellent opportunity to strengthen their online presence, make connections, and build a strong network. More than 50% of real estate agencies are growing their business and closing more deals on LinkedIn. 

Do you want to know how these real estate agencies use LinkedIn’s sophisticated marketing tool as their lead-generation machine? 

This article has covered LinkedIn strategies to help real estate agencies connect, engage, and close deals. 

Let’s uncover them. 

How LinkedIn is Important for Real Estate?

• LinkedIn boasts a 2.74% visitor-to-lead conversion rate, significantly higher than Facebook’s 0.77% and Twitter’s 0.69%. This indicates that LinkedIn is more effective in generating leads than other social media platforms. 
• Approximately 50% of real estate agents utilize LinkedIn to attract new business and close more deals.
• Over 75% of LinkedIn users are 30 or older, and 90% are household decision-makers. Thus, many LinkedIn users have the authority to make financial or business-related decisions, whether in their personal lives or within companies. They also influence purchasing, hiring, partnerships, and investments. 

Why should you use LinkedIn for Real estate marketing?

If you are a realtor, LinkedIn can be a great marketing tool for you to bring leads and expand. LinkedIn for real estate agents can be an excellent platform for promoting their business and also for recruiting the workforce. To grow your real estate agency, you need to drive more leads, and LinkedIn is the ultimate platform for businesses to do it. Let’s get into the details of why LinkedIn for real estate agents is an ideal platform for marketing. 

1.) Establish authority through credibility

Real estate professionals can use LinkedIn to share their expertise with other users. They can share case studies, market insight, and success stories to draw people’s attention on LinkedIn. Showing good industry knowledge will build the trust of potential clients and investors. Thus, posting educational content on LinkedIn will help you showcase credibility, drive trust, and establish your authority. 

2.) Extend your network on LinkedIn.

Building long-lasting connections is the only way to grow your business if you work in the real estate industry. LinkedIn is an open platform connecting brokers, developers, and real estate professionals. The platform enables business professionals to collaborate with industry leaders, extend their reach, and generate more leads. Additionally, LinkedIn has several groups for specific industries, which offers real estate professionals the chance to expand their network and grow. 

3.) Attract qualified leads 

 The road map to attract highly qualified leads starts with optimizing the business page. LinkedIn for realtors is the platform where they can find high-quality and robust professionals who can be an excellent medium for growth. Sharing valuable and quality content and participating in professional discussions in the comments attracts investors, buyers, and sellers. LinkedIn also allows businesses to run targeted ads for targeted campaigns to attract the right audience and generate qualified leads.

4.) Promoting listings

Real estate professionals can use LinkedIn to promote their services and listings and attract potential buyers. They must use the platform creatively and take advantage of thought leadership. Create attractive posts to showcase your properties, write blog posts, and post videos to provide detailed information. Promoting your listing creatively on LinkedIn can impress serious buyers and individuals with high net worth. 

5.) Investment in LinkedIn groups

For real estate professionals, joining LinkedIn groups can be an excellent investment because it comes with the advantage of generating good leads, bringing conversion, and boosting sales. All these are possible because the members of the LinkedIn groups are thought leaders, highly qualified professionals, and potential clients. Moreover, being a part of a LinkedIn group means you can stay updated on the latest market trends. Progressing according to market trends can help real estate professionals establish authority and make stronger connections on LinkedIn.

Tips To use LinkedIn for real estate marketing

LinkedIn is an excellent marketing channel for real estate professionals, but the key is to use it efficiently. The 10 effective tips below will teach you to use LinkedIn for real estate marketing to generate quality leads and boost growth. 

a.) The company page

Create an excellent LinkedIn company page for your real estate agency to portray your business before the vast crowd. Your LinkedIn business page will be the melting point for audiences or potential buyers to learn about your services, teams, and achievements. While creating a LinkedIn profile, keep a few crucial things in your mind. 

Ensure your LinkedIn profile has a professional logo and relevant cover image. Write an engaging description with all related details and relevant keywords. Your profile must also have the required details, such as contact information, business locations, and website links. Regularly post catchy LinkedIn posts to attract the audience’s attention and engage with them.

b.) List offerings on the profile

Your LinkedIn profile should be an extension of your website, providing details of your offerings. Listings must be added so that potential customers can see what is available. Real estate agents can share details and images of available properties through a LinkedIn post. 

Utilize the pin feature of your LinkedIn profile and display the crucial listings at the top of your profile. You can also share blog posts with all the required details of specific properties. Featuring a listing of the properties your real estate brand offers can attract the attention of interested buyers and investors directly on LinkedIn.

c.) Strengthen your network

LinkedIn is the most significant place for real estate agencies to build an excellent network. The LinkedIn platform has a pool of real estate professionals, and by following and connecting with them, you can strengthen your network. Further, joining LinkedIn’s real estate industry groups will be a networking goldmine. 

You can connect with people who share a common mindset when dealing with real estate, whether buying or investing. Commenting on posts shared by other real estate professionals will bring your brand to the attention of others, opening the door for new connections. 

d.) Regularly share content

Consistency is crucial to grow your real estate brand’s LinkedIn presence with excellent connections. Maintaining consistency in your posting schedule means sharing interactive LinkedIn posts regularly. By regularly posting informative and creative content on your LinkedIn business page, you establish yourself as an industry expert. 

You can create posts to share unique stats and market trends of the real estate industry with the audience. Blog posts or static posts on sharing tips and tricks to buy the dream home. Video content on real estate success stories from satisfied clients. You can also share some ideas on effectively investing in a property. Such valuable content builds the audience’s trust and compels them to reach out to you to avail of your service. 

e.) Utilize targeted LinkedIn ads.

Advertisements are an excellent approach for real estate marketing on LinkedIn to reach its broader audience and connect with them. When you run LinkedIn ads, it offers users the opportunity of advanced targeting. With advanced targeting, brands can run ad campaigns targeting potential buyers in specific areas on LinkedIn. Run ads targeting to attract professionals in the real estate industry. Paid ads are excellent marketing tools to connect and convert genuine buyers and investors effectively.

f.) Use the power of videos.

Videos are dynamic content, as they can be grasped faster than texts. They are also the most effective way to strengthen businesses’ marketing strategies. LinkedIn’s audiences find video content attractive and effective marketing solutions for real estate agents like any social media platform. 

Create attractive walk-through video content about the overall property and share it on LinkedIn. Promoting client testimonial videos is also an excellent way to impress potential LinkedIn clients and investors. Also behind the scene video clips of the open house are a great tactic to grab your client’s attention towards your real estate agencies. 

These videos can also be displayed on the website by embedding LinkedIn feed to enhance the visibility of your LinkedIn profile. Tools like Tagbox LinkedIn widget will help you do so with ease and without any coding language. 

Conclusion 

LinkedIn is undoubtedly an excellent platform for businesses to reach vast audiences, connect with them, and build a network. This platform is evolving and continues to cater to more industries for their successful marketing. You can also showcase the content you posted on LinkedIn on your website to enhance its impact with tools like Tagbox.

You now understand why and how to use LinkedIn for real estate marketing. 

Now that you know how to market a real estate brand on LinkedIn, implement the strategies to help your real estate business flourish.