Boost Your Company Page Visibility On LinkedIn (10 Essential Tips)
Understanding how to increase company page visibility on LinkedIn is crucial for brands aiming to make a lasting impression. With over 900 million users and 61 million decision-makers, LinkedIn is a dynamic platform that shows your expertise, attracts talent, and drives business growth.
However, many brands need help with challenges such as low engagement rates, difficulty targeting the right audience, and inconsistent content strategies. By mastering how to increase company page visibility on LinkedIn, you can transform the company page into a powerful tool for brand recognition and lead generation. Imagine leveraging LinkedIn’s potential to connect with your ideal audience and showcase your expertise.
Check out the actionable strategies in this blog to enhance visibility and engage your audience, ensuring your brand thrives in the LinkedIn landscape.
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Top 10 Tips To Increase Company Page Visibility On LinkedIn:
Check out these top 10 strategies to increase company page visibility on LinkedIn.
1. Optimize Your Company LinkedIn Page
Optimizing your LinkedIn profile will strengthen your brand image. It creates a positive impression in the minds of your target audience, especially for people interacting with your organization for the first time. An optimized company LinkedIn page will help you win your audience’s trust.
An updated company profile is more likely to appear in searches and feeds than an unoptimized one, which is a reward from LinkedIn algorithms. Optimization of a LinkedIn profile is an ongoing process, but you need to learn the basics right away.
- Add your logo and put a clear background image for quick recognition.
- Fill in the ‘About’ section like company address, description, website URL, location, etc.
2. Share Content Regularly
LinkedIn is a great place to share articles if you’re producing content. Sharing website content on LinkedIn profiles will drive traffic and allow people to spend more time on the profile, eventually resulting in improved LinkedIn SEO. If you regularly share content, you will also develop a loyal follower base.
Your target audience will familiarize themselves with your brand and start trusting you when they read and engage with your content. You should share the content your target audience would appreciate even if you haven’t written it because you’re not limited to sharing only original content. It can help to educate your potential customers even if it won’t get more visitors to your website.
3. Engage With Your Networks On The Platform
How can you increase company page visibility on LinkedIn and build connections? Active engagement with your networks on the platform is the answer. LinkedIn is a place for meaningful exchanges; it isn’t just for broadcasting your communication. You can expand your network and establish yourself as a valuable contributor by participating in conversations, sharing content, and engaging with other users.
From other users, responding to tags and questions helps you build a solid brand presence. Your audience will be more happy to return the favor by sharing posts in their networks when they see you’re willing to amplify your content.
For instance, check out this LinkedIn post example, which shows how Buffer responds to most of the comments on its poll.
4. Employee Advocacy Programs
Your people are better positioned than your brand account to reach and engage with more people. They have about 10X connections on average as the number of followers on your company’s LinkedIn page, making them important lawyers for your company.
Implementing employee advocacy programs to tap into their LinkedIn network would be best. This program can encourage them to become brand advocates on their LinkedIn profiles. You can create templates for them to share branded content and encourage them to communicate their experiences and perspectives on your organization on the platform. Add these posts as a LinkedIn feed on the website using social media aggregator tools.
Check out this excellent example of employee advocacy from Prerender.
5. Embed LinkedIn Feed On Website
You can embed LinkedIn posts on the website to give your company page a professional advantage on the platform. This will maximize the benefits, such as social media exposure and user engagement. A social media aggregator tool like Tagbox allows companies to embed posts on the website easily using a LinkedIn widget. This tool lets you drive more traffic, boost conversion rates, enhance brand authority, and make healthy relationships with potential clients.
6. Document All The Milestones Of The Company
There is a significant correlation between the spike in followers, subscribers, and connections and the number of content you produce on the platform. Suppose you post more LinkedIn content, and more people will find your company. Documenting is one hack to get maximum content and increase company page visibility on LinkedIn. You must record all the company’s minor and significant achievements and activities on the LinkedIn page.
For instance, you can mention an employee’s birthday or the co-founder’s experience attending a keynote session.
7. Conduct Regular Audits
LinkedIn page audits help you determine which strategies work in your favor and which you need to improve. This can be done as a part of your company’s quarterly reviews. During the audit, here are a few things to pay attention to:
- Profile Information- You can begin by checking your company’s name, banner, logo, image, and contact information. Ensure your LinkedIn profile URL is customized to your company’s name.
- Company Description- Check your company profile’s ‘About Us’ section and ensure it provides a compelling business description.
- Content Strategy- Ensure your content is engaging by analyzing recent posts, articles, and updates.
- Follower Engagement- Look at the number of likes, comments, followers, and shares on your posts.
- Recommendations And Endorsements- Give recommendations for current and former employees, partners, and clients.
8. Study Your Analytics
The platform provides the four best LinkedIn automation tools for key performance indexes: post impressions, unique visitors, new followers, and customer button clicks. Keep your conversion ratio above 20%; if you aren’t getting that result, try changing your bio, cover picture, and posting strategy.
Conversion percentage- New Followers / Unique Visitors x 100
Post impressions are the sole metric for increasing company page visibility on LinkedIn. You can ask your employees to engage with posts by commenting, re-sharing, and reacting to them to increase post impressions. This will help your LinkedIn post reach across their connections, too.
9. Actively Participate In Groups
When you look for different techniques to increase company page visibility on LinkedIn, participating in groups is your best bet. LinkedIn groups are places where like-minded people discuss particular topics. You can network directly with your target audience and customize your posts by joining and actively participating in groups.
Concentrate on providing value rather than overtly promoting your business when posting in groups. You naturally increase your company’s visibility within the group by establishing yourself as a knowledgeable and helpful contributor. Group members are more likely to visit your company’s profile, leading to increased visibility beyond the group itself.
10. Leverage LinkedIn Advertising
Businesses can run paid advertising campaigns on LinkedIn, a crucial tool for boosting their visibility. Your visibility naturally improves because you’re paying people to see your ad if they match the ad criteria. In a user’s feed, LinkedIn ads can appear as a ‘sponsored post’ or as an ad on the right side of the page.
When running campaigns on LinkedIn, make your ads as targeted to the audience as possible. People clicking on the ad will find the most appropriate for them, and eventually, they will convert to leads or even customers.
Final Note!
In conclusion, looking for ways to increase company page visibility on LinkedIn involves a strategic approach and a combination of tactics. You need to optimize your page, share valuable content, approach groups on the platform, document company milestones, leverage LinkedIn advertising, and embed LinkedIn posts on the website. Simply put, you must focus on developing a human-centric story about your company on LinkedIn. Plan your strategy today and implement it for better results!
