This is a comprehensive guide for content curation tools that will explore the depths of the following topics: technologies
- What is Content Curation?
- Content Curation Vs. Content Aggregation
- Content Marketing With Content Curation Tools
- 9 Best Content Curation Tools
- Benefits of Content Curation Tools
- Future Implications With Content Curation Tools
The landscape of content marketing and consumption has undergone a significant shift in recent years. As evident as it is, we are surrounded by digital devices that are loaded with information on a wide range of subjects.
However, there has been a massive transformation in consumer behavior. This includes how consumers interact with content, how they assess it, how much value they assign to it subjectively, and much more.
Did you know that 79 percent of marketers use social media as part of their content curation strategies? And roughly 85% of marketers think that a key factor in the development of their brand has been content curation!
Therefore, content curation has become the ideal way for marketers and companies to give the best information in the present to draw in and engage their audiences and increase conversion rates.
What Is Content Curation?
Taggbox defines “Content curation as a strategic process of discovering, evaluating, collecting, curating, and managing the content from different content sources into a single content hub with the help of digital intelligence & technology to fulfill a particular objective or agenda.”
Take Rainbow for instance. If you get happiness while seeing a rainbow, you would know that it gets its beauty from a spectrum of different colors, i.e.- VIBGYOR. Even though all the colors have their own distinctive look, when they come together, they give rise to a sight that is so aesthetically pleasing that it gets difficult to ignore or take our eyes off it.
Similarly, just like a rainbow’s beauty is unseen until we see it, content curation is about finding valuable content from social media & digital platforms that can help your brand to engage, delight, add value, and deliver valuable information to the audience.
Content Curation Vs. Content Aggregation
There have been a lot of complexities and confusion around the real difference between what is content aggregation and curation or how they are different.
Content Aggregation means just collecting the already available content from social media and digital platforms into a content feed. It does not filter or edit or moderate the content but just brings together a feed of content.
Content Curation differs from content aggregation in that it is a wider ecosystem than aggregation where you strategically collect & moderate content to make it more specific, valuable, and goal-driven.
Both of these tactics are useful for marketers as the initial part is the same where they both collect content but the content curation gains an edge over aggregation when it comes to the value & aesthetics of the content.
Content aggregation can be understood as part of content curation and you need content curation tools for your content marketing strategies.
Content Marketing With Content Curation Tools
The content marketing ecosystem has come a long way in recent times with a paradigm shift from branded promotional content to consumer-centric valuable content.
Marketers and brands are constantly investing time, money, & efforts to create content that is valuable & engaging for the users.
Many businesses, in the long run, get drained of creative energies and are unable to generate rich content for their audiences. Here, this problem can be eased with the help of content curation tools.
Instead of wasting resources on content creation, content curation tools help in curating the most relevant, useful, and authentic content for the users from a diverse & creative range of digital content.
For your content marketing efforts, you can use content curation tools to curate content and modify it to align with your goals and still be informative, engaging, and reliable.
Content Curation Tools For Brands In 2022
1. Taggbox Smart Curation
Taggbox is a user-generated content platform that along with peerless features & functionalities to discover, collect, curate, moderate, manage, and analyze the content helps you to transform content campaigns across various marketing touchpoints.
Be it websites, digital displays, e-mail campaigns, events (live, hybrid or virtual), or social ads, this tool can help you seamlessly integrate User-Generated Content into your marketing efforts.
This User-Generated Content curation tool lets you curate content from over 20+ social media & digital platforms including the likes of Instagram, Twitter, Facebook, YouTube, LinkedIn, RSS, Yelp reviews, Google reviews, etc.
The advanced curation features let you identify the most relevant content with high-quality details, reliable sources, etc. Here are some of the features of Taggbox:
- Strategic content curation from different sources
- Strategic content curation from different sources
- Easy integration with social media & digital platforms
- UGC rights management for content ownership
- Advanced content moderation & management
- Automatic content update to your curated content feed
- Add custom posts and sponsored content
- Wide variety of customization options like themes, designs
It is a perfect choice for brands and marketers to magnify their content marketing and audience engagement campaigns across different channels.
The suite of products along with content curation makes it a tool with end-to-end content marketing & digital campaign solutions.
Pocket is a content curation app for the audiences mainly where it brings the content from different sources around different topics, industries, themes, etc. into a feed based on your likings & interests.
This is a tool that is based on an Application interface that users can download on their devices.
It brings all the amazing & informative articles, stunning images, engaging videos, etc. into a single feed for the ease of the audience. You can save the content for later or share it with others through social media sharing.
There are various features like ‘read it later’ or grouping content using tags or integration with other apps. So, it makes the Pocket a perfect content curation tool for the audiences for their dose of diverse information.
In order to increase sales, increase engagement, improve the shopping experience, and create social proof, E-commerce stores can use TaggShop, a social commerce app, to create and publish Shoppable Instagram feeds, Shoppable User-Generated Content Galleries, visual shopping galleries, and customer reviews on their websites.
Many well-known companies throughout the world, including several E-Commerce giants, are choosing Taggshop to expand their businesses. Additionally, you can develop social content campaigns, manage UGC rights, find social influencers, track performance, and conduct UGC marketing campaigns using this comprehensive tool. The tool can be integrated with all the major social media platforms like Instagram, Facebook, Pinterest, Twitter, YouTube, Google Reviews, Airbnb reviews, and much more.
What Sets TaggShop Apart From Others?
- With all the comprehensive features, it is incredibly economical
- All pricing options include shoppable social galleries, Instagram shops, and shoppable user-generated content galleries
- No restriction on the number of posts in your galleries
- Quick and responsive galleries that are simple to install
- Upgrades to customization and regular feature updates at no extra costs
- Instant access to customer service via chat, email, and phone
- No limits on the number of views, clicks, or products tagged in your galleries each month
- Utilize marketing tools such as highlights, banners, discounts, and others
With 478 million+ monthly active users, Pinterest in itself is a content curation tool. It is used to categorize and share content found online. The word is a mixture of “pin” and “interest” meaning you pin anything of your interest.
Pinterest understands your interests and shows only relevant posts. The platform monitors what you are pining and what kind of content you are posting then displays only admissible content. You can post this content anywhere you like with credits.
Curata is a dedicated content curation tool for marketers & brands to accommodate their digital solutions relating to the content. You can “discover, collect, & curate content from around the web”
It is an exhaustive tool that lets you discover & curate content from diverse content platforms. You can find content relevant to your campaigns and the interests of your target audience.
The tool lets you filter content to maintain quality and relevancy along with dynamic adaptability to your content preferences.
Additional features include content curation review, content management, custom content integration, self-learning recommendations, social media sourcing, etc.
Flipboard is a robust content curation tool that brings together the valuable and trending content from thousands of content sources into your Flipboard feed.
You can choose your content sources, topics of interest, categories, etc. to automatically create a personalized content stream with engaging articles, news stories, blog posts, websites, etc.
This is a tool mainly for the audience but you can use it to create your own content resource or magazine where the other users can follow you for valuable content & information.
The tools offer peerless personalization, social sharing options, user engagement functionality, a seamless interface, and an excellent content curation source.
Buzzsumo is a unique content curation tool designed for marketers and especially the content marketers identify the opportunities around content, trending topics, and much more.
With Buzzsumo, you can curate the best content around a particular keyword or topic or category. It will give you the results along with their engagement insights, shares, impressions, and more valuable information.
There are endless filters to conduct research and curate content like using demographics, language, guest posts, articles, country, domains, filter by time, and more such filters.
Using this tool, the marketers can conduct their research, formulate their content strategies, and make recommendations.
Scoop.it is a popular content curation tool that provides you the option to discover, select, edit, and distribute content. So, you can research & publish the best content on different channels.
You can find and curate content from different sources like social media networks, web platforms, etc. You can even publish pages of your curated content & share it with your audience.
The additional features include automatic content monitoring, generating private content curation hubs, integrate social media content resources, generating relevant content, and daily topic updates.
There are different plans with variable pricing so you can evaluate the features you need and choose the plan.
9. Twitter Lists
Twitter is a popular social media platform that allows users to share and voice their opinions and experiences in about 280 characters known as “Tweets”. Users can retweet, share, like and comment on other tweets.
Twitter list is a feature offered by Twitter itself where users can curate content from their chosen users. They can add and remove tweets as per relevancy and your requirements. You can also request to join lists created by others. You can categorize your lists according to account, group, topic, interests, and much more.
Twitter list is an amazing feature to curate content that is highly admissible. You can display these lists on other social media platforms, websites, etc. Twitter lists help in interacting with people, reaching out to a massive audience, building your PR connections, etc. You can not only add inspiring content but also curate a list of competitors to keep a close eye on them.
Benefits of Content Curation Tools
Here are some of the key benefits that will explain why you should leverage them for your marketing campaigns.
1. Saves Time & Cost
When you are planning your campaigns, budget allocation & expenses are always a matter of concern. Content curation tools provide a perfect solution to this.
With content curation tools, you can curate the best and most valuable content easily from anywhere based on your choices & preferences. This will help you save time & cost of constant content creation.
2. Diverse Content Hub With Vast Sources
Content diversity gets hugely affected when you create content as there are only limited minds at work with limited resources & creative perspectives.
With content curation tools, you can easily curate content from vast sources be it social media platforms or digital channels or news feeds, or any other content-sharing platform.
3. Audience Engagement Possibilities
Since, you are using the content curation tool to get the most trendy, engaging, and valuable content from diverse sources, it will help you increase your campaign’s audience engagement.
As users will be interested to explore the diverse content themes, topics, categories, information, etc. through one source motivating them to engage & interact with the content.
4. Access To User-Generated Content
User-generated content is the most authentic, reliable, and trustworthy form of content based on users’ real experiences & opinions about the brand & its products/services.
Social media & digital platforms are a hub of UGC that you can curate with content curation tools and leverage it in your campaigns to build trust, boost conversions, showcase brand advocacy, etc.
5. Better Conversion & Customer Acquisition
Content curation tools can help you with your content marketing campaigns to boost your conversion rate and magnify your customer acquisition possibilities.
Users are hungry for engaging content that is why social media is so popular and when you will bring the best content to your audience, it will help you capture their interest & turn them into customers.
Future Implications With Content Curation
Content curation is a trending strategy among brands & marketers although it is a relatively new technology.
Rightly so, as it offers great benefits around content marketing & audience engagement that aren’t possible with branded content.
These content curation tools are industry leaders so you can choose the best out of the best tools that fit your budget, serves your content objectives, and provides services for scalability & result-driven campaigns.
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