People are in 2 minds about Twitter since it is rebranded as X. The platform has become more chaotic than ever, and hence some people are looking for some alternatives. With a 170% increase in users in the last 6 months, one such alternative is Bluesky.
As a marketer, you must leverage the content on a Bluesky feed, as most brands are unaware of its potential. This is why we explored some options and found embedding the Bluesky feed on the website highly beneficial for brands. Hence, in this blog, we’ve explained how you can do so and make the most out of this budding platform to get an early lead.
What is a Bluesky Feed?
A Bluesky feed is a collection of various posts that might include an image, text, or video. The posts can be from the users themselves or from someone they follow. A single post on a Bluesky feed is very similar to Twitter, as it allows you to like, comment, or reshare a post. However, contrary to X, Bluesky is a decentralized platform that is heavily user-controlled, which is why the feeds visible to the users are customizable. There are 4 types of feeds a user can see on Bluesky.
- Chronological Feed: Watch posts from people you follow in real time, without any additional algorithm involved.
- Custom Feed: This feed allows you to see only a specific type of content, such as tech, sports, or cats!
- Community Feeds: The content shown in this feed is from people with similar interests.
- Your Own Feed: Bluesky also allows users to create their own feeds and publish them.
Embed Bluesky feeds on the website enhances its aesthetics and keeps visitors hooked, resulting in a lower bounce rate.
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How To Embed Bluesky Feed on a Website (Official Methods)?
Embedding Bluesky feed is no rocket science. You can do it with just a few easy steps. Let’s explore.
1. Choose a post you want to embed on your website.
2. Click on the 3 dots at the bottom right of the post.
3. Out of the 4 options, choose “Embed Post”
A pop-up will open where you can customize how the post looks on your website.
- Once satisfied, click on copy code.
- Go to the page where you want to add the post and enter the embed code at the backend of your site.
- That’s it, you’ve successfully embedded a Bluesky post on your website.
- Repeat this process for all the posts you want to display and showcase your amazing Bluesky feed.
Benefits of Embedding Bluesky Feed On Your Website:
The benefits of embedding Bluesky feed on a website go way beyond just aesthetics. Here are some of the compelling reasons why you must do it today.
1. Keep your feed fresh and active
Uploading new posts from Bluesky to your website keeps the website content fresh. This signals to Google about your activity and helps you rank better.
2. Lower Bounce Rates:
Websites with videos see 41% more traffic than usual. So, if you add a catchy video from Bluesky to your website, users will watch it and hence spend more time on your website. This content can be anything from a testimonial to a catchy product launch video. A lower bounce rate also affects your search engine ranking, eventually increasing your visibility on Google.
Embed a Bluesky feed on a website is beneficial for the website and helps you strengthen your presence on social media. It redirects all website traffic to your Bluesky profile and can, hence, increase followers there. Visitors can also like, comment on, or share the post from the website if the post is embedded.
4. Educate Your Visitors:
Use the Bluesky feed to educate the visitors about your brand or a product. Create how-to videos to show them how they can use the product or give them an office tour to show how your brand works. This not only helps them learn more about you, but also makes them feel more connected to you.
Conclusion
Bluesky is a budding social platform and will surely grow even more in the future. Brands must never miss an opportunity to leverage its content, and embed Bluesky feed on the website is just one of them. Now that you know how to do it, you should grab this chance with both hands. Showcase eye-catching content on your website and watch your website traffic skyrocket.