Top 12 Gen Z Influencers to Follow in 2024
Gen Z influencers, a powerhouse cohort shaping culture, include luminaries like Charli D’Amelio, known for her captivating TikTok influencers, and Emma Chamberlain, whose raw authenticity resonates with millions on YouTube. These young trailblazers, emblematic of their generation’s diversity, tackle varied spheres—Jojo Siwa champions self-expression, Greta Thunberg ignites climate action, and Lil Nas X fearlessly addresses societal issues.
List of Top Gen Z Influencers:
Known as the queen of TikTok, Charli gained fame through her dance videos and now has a massive following across multiple social media platforms. She’s leveraged her influence for brand collaborations and charity work.
With her relatable content, Emma rose to prominence on YouTube, discussing daily life, fashion, and personal experiences. Her authenticity resonates with her audience, and she’s become a prominent figure in the influencer sphere.
3. Jojo Siwa
Initially recognized from her appearance on reality TV and dance shows, Jojo’s vibrant personality and advocacy for self-expression and positivity have garnered her a huge following among younger audiences. She’s expanded her brand into merchandise and music.
4. Addison Rae
Similar to Charli D’Amelio, Addison gained fame on TikTok and has since branched out into acting, music, and brand partnerships. She’s known for her lifestyle content and collaborations with various companies.
This Swedish environmental activist became known worldwide for her advocacy on climate change. Greta’s impactful speeches and activism have sparked a global movement, inspiring millions, especially within her generation, to take action.
A Grammy-winning singer-songwriter, Billie Eilish’s music resonates with Gen Z for its authentic representation of emotions and struggles faced by young people. Her unique style and candidness have made her an icon.
7. Lil Nas X
Rising to fame with his hit song “Old Town Road,” Lil Nas X has become a cultural icon. He’s known for his boldness, creativity, and outspokenness on social issues, gaining widespread support from young audiences.
Known for his infectious personality and humor, Rickey Thompson gained popularity on Vine and transitioned to YouTube and Instagram, where he shares comedic and relatable content.
9. Bella Poarch
Initially rising to fame on TikTok for lip-sync and dance videos, Bella has expanded her reach through her music and engaging content. Her rise showcases the potential of social media platforms in launching careers.
10. Marsai Martin
Known for her role on the TV show “Black-ish,” Marsai made history as the youngest executive producer of a major Hollywood movie with “Little.” She’s an influential figure for young creatives and entrepreneurs.
While primarily known for her political endeavors as the youngest woman ever elected to the United States Congress, AOC resonates strongly with Gen Z due to her progressive policies and active engagement with younger constituents.
12. Yara Shahidi
An actress and activist, Yara gained prominence through her role in the TV series “Black-ish” and its spinoff “Grown-ish.” She’s an advocate for social issues and uses her platform to amplify underrepresented voices.