Being one of the largest social media platforms around the globe, Reviews on Facebook have a significant contribution to a brand’s reputation. As of 2024, Facebook Marketplace has over 1.1 billion users, making it a must-use platform for brands to sell their products. So hop on as we guide you through the process of how to leave a review on Facebook.
With so many people using this platform, the reviews about the product play a very important role on Facebook. It is a common practice for Facebook users to check the Facebook page of a brand before buying a product from the Facebook marketplace. They look for the reviews added by previous users to verify whether a brand is worth association or not. This makes it very important for users to leave a detailed and unbiased review on Facebook.
As a business owner, you also would want to have customers leave good reviews about your brand on Facebook.
Use Facebook Reviews to Engage With Your Audience!
Why are Reviews on Facebook important?
Before understanding how to leave a review on Facebook, it’s important to understand why they are important. Here are some of the major reasons why brands must promote leaving reviews on Facebook.
Get seen on Reviewers Network
When a user leaves a review on Facebook, it is visible to their entire network. This increases the brand’s visibility and eventually traffic on the page. If your brand has good reviews on Facebook then it will be visible to everyone connected to the reviewer, enhancing your brand reputation.
To learn how to leave a review on Facebook, simply navigate to the brand’s page, locate the ‘Reviews’ section, and follow the prompts to share your feedback and experiences.
Target Potential Customers
Facebook marketplaces help brands by using reviews to target their best customers. When someone searches for a product then in the search results they can also see reviews posted by a friend. A person is more likely to trust a brand that someone they know has already used. This ultimately means that for every new user of your brand on Facebook, you’ll get.
Additionally, Facebook marketing services can also provide businesses with various targeting options to reach their desired audience, making it a cost-effective way to promote their brand and drive conversions.
Visibility on Search Engines
More reviews also help the Facebook page of your brand rank higher on search engines like Google and Bing. This ultimately increases traffic on your Facebook page which leads to brand growth. Getting your Facebook page ranked among the top search results on Google results in a 71% increase in exposure.
Social Proof
One of the most important reasons why a brand must have more Facebook reviews is that they act as impactful social proof. Brands can embed Facebook feeds on their website to show new visitors the quality they provide and foster trust.
Engagement
Having more reviews on your brand page on Facebook, and replying to them increase engagement on your page. Replying to Facebook’s reviews also shows that you are committed to enhancing the customer experience. This type of customer engagement eventually turns a new user into a loyal one.
Step-by-Step Guide on How to Leave a Review On Facebook
Following are the simple steps that you can follow to know how to leave a review on Facebook.
- Open Facebook
- Search for the brand page
- Click on “Reviews”
- Click on “Yes” or “No” under “Do you recommend ZARA”
- Type the reason
- Click on “Post”. Voila!
1. Open the Facebook app on your phone or the Facebook website on your browser.
2. Search for the Facebook page of the brand you want to leave a review for.
3. On the top left corner of the page, you will see an option called “Reviews”. Tap/ Click on it.
4. On the review page, below the current rating of the brand you searched for, you will see a checkbox asking if you want to recommend the business. You can select whether you want to recommend the brand or not as per your experience.
5. Once you recommend the business, A pop-up will appear on the screen. The pop-up will ask the reason why you wish to recommend or not recommend the business. Here you can add a detailed review.
6. Once you have added the details, click on the post.
Can you Edit or Delete Facebook Reviews?
Facebook does not allow the brands to remove the reviews left by the users. You can however hide the reviews if you find them abusive or offensive as per the community guidelines. Following are the steps you must follow to report a review as abusive or offensive.
- Open your Facebook page that has the review you want to report.
- Go to the review section of the page
- On the top-right corner of the review that seems suspicious, offensive, or abusive to you, click on more.
- From the options available click on “Report”.
- Follow the on-screen instructions as per the issues you have with the post and why you are reporting it.
- Facebook will check the review and if it is abusive, it will be removed, or else will be visible again.
Is it possible to Switch Off Your Facebook Reviews?
Facebook allows brands to remove the review section from their Facebook page. With this feature, users coming to your page won’t be able to access the review section as it will not be visible. Follow the steps below to switch off reviews for your business.
- Go to your business page and click on “Settings” from the “Manage Page” section on the left.
- Click “Templates and Tabs”
- Once you reach the page manager, Scroll down to the “Reviews” section and click the “Settings” button.
- On the top of the page, you will see a slider with which you can enable or disable the review section. Slide “ON” to “OFF”
- Save your new settings and the review section will be removed from your page.
With that being said, having reviews of your products has a lot of advantages as mentioned in the above sections.
How to Get More Reviews on Facebook?
Brands are trying their best to get more and more reviews on Facebook to gather more visibility and social media traffic. Here are some efficient techniques to help you get more Facebook reviews.
Encourage Customer Feedback:
Prompt your customers to share their experiences by actively encouraging them to leave reviews. A satisfied customer is more likely to leave positive feedback, contributing to your brand’s positive online reputation.
Leverage Social Media Platforms
Use your other social media channels to promote your Facebook page and request reviews. Create engaging posts that highlight the value of customer feedback and encourage users to share their thoughts on your Facebook page.
Incentivize Reviews
Consider offering incentives to customers who leave reviews. This could include discounts, exclusive promotions, or even entry into a giveaway. Incentivizing reviews not only encourages participation but also adds a positive touch to the customer experience.
Utilize Email Marketing
Incorporate review requests into your email marketing strategy. Send personalized emails to your customers, thanking them for their recent purchase and kindly asking them to share their feedback on your Facebook page. Make the process simple by providing a direct link.
Showcase Positive Reviews
Highlight positive reviews on your website, marketing materials, and other platforms. This not only serves as social proof but also encourages others to leave reviews. Consider embedding a Facebook review widget on your website, displaying real-time feedback from satisfied customers.
Engage with Customers
Respond promptly and graciously to all reviews, whether positive or negative. Engaging with customers shows that you value their feedback and are committed to customer satisfaction. Positive interactions can turn a one-time customer into a loyal advocate.
Utilize Facebook Ads
Invest in targeted Facebook ads to reach a wider audience. Promote your Facebook page and encourage users to leave reviews. Tailor your ads to showcase positive reviews and highlight the benefits of engaging with your brand.
Implement a Loyalty Program
Create a loyalty program that rewards customers for repeat purchases and reviews. Loyalty programs not only drive customer retention but also encourage users to share their positive experiences with others.
Start engaging with your website visitors
Easily Add Facebook Reviews on Website Now!
Conclusion
Facebook Reviews play a vital role in expanding an online business as Facebook attracts a lot of traffic. Brands must find new ways to encourage customers to leave Facebook reviews to increase engagement on their Facebook page. Now that we have discussed how to leave a review on Facebook, you must communicate its importance to your customers as well.
There are several tools available online to help you embed Facebook reviews on websites and WordPress. You can use these tools to showcase the reviews left by your satisfied customers. This will help your brand to get a reputation online and show your commitment to customer satisfaction.
