10+ Powerful Instagram Hashtag Analytics & Tracking Tools in 2025

Every day, 95 million posts flood Instagram—competing for attention among brands, influencers, memes, and cat videos. So, how do you make sure your content reaches the right audience? The answer: smart hashtag strategy. But with Instagram’s ever-changing algorithm, random tags won’t cut it—you need data-driven insights. That’s where Instagram hashtag tracking tools come in, helping brands measure performance and maximize reach. Want to find the best tools? This blog has you covered.

What is Instagram Hashtag Analytics?

Instagram hashtag analytics involves tracking and analyzing the performance of hashtags used in posts, stories, and reels. These analytics help marketers understand which hashtags are effective and which are not. They can then focus on the hashtags driving engagement, reach, and follower growth. All these factors help build future marketing strategies for the platform.

Benefits of Using an Instagram Hashtag Tracking Tool

You must be wondering – one can determine a post’s performance based on likes or comments, right? But how do you determine which hashtags are driving those results? Instagram Hashtag tracking tools provide you that clarity and the following benefits:

a. Gives a better understanding of hashtag performance

Using a hashtag tracking tool gives you a better understanding of hashtag performance by offering detailed insights. It gives you a report on how hashtags impact your content’s reach, engagement, and visibility. It allows you to analyze which hashtags drive the most interactions—likes, comments, shares—and which are underperforming.

b. Enables better targeting

Instagram Hashtag tracking tools help analyze the popularity and relevance of hashtags based on your niche. By figuring out which hashtags would work for your ideal followers, you can develop a strategy to reach the right people. This better-targeting results in much better quality engagements because your posts will be viewed by people most likely to engage and follow you.

c. Provides competitive insight

Using a hashtag tracking tool, you can gain insights into your competitors’ hashtag strategies. If a competitor’s post uses a particular hashtag well, you may consider incorporating it into their strategy. Being aware of successful hashtags of competitors helps the business gain a competitive edge and adjust quickly to industry changes.

d. Saves time

Searching for an effective hashtag or applying a trial-and-error method can be time-consuming. You can bypass this process using the Instagram hashtag analytics tool, as these tools automate this task. These tools analyze large data sets to provide hashtags that improve your post performance by saving time.

Tips To Identify The Best Hashtags Using Hashtag Analytics?

To find the best hashtag for your content, you can determine the following from the tool you are using:

1. Analyze past performance

Several Hashtag analytics tools for Instagram allow you to monitor how the performance of each hashtag has changed over time. You can evaluate whether particular hashtags perform better on certain types of content, be it posts containing photos, reels, or carousel posts. Tracking these trends gives you deeper insights into which hashtags merit sticking with and which you may discard.

2. Study competitor hashtags

Take note of what works for your competitors so you can fine-tune your hashtag strategy. Reviewing the hashtags selected by successful brands or influencers in your industry can help you spot trends and avenues for increasing visibility.

3. Keep a check on engagement rates.

Engagement rates are the number of post interactions compared to the number of hashtags used. To optimize your strategy, you can mix trending, niche, and branded hashtags.

4. Monitor trending hashtag

Trends on Instagram change too frequently, so keeping up with the trends can help you stay relevant. When used on time, seasonal hashtags, viral trends, and event-based tags can greatly boost your reach. With tools, you can identify and use those hashtags for your content.

What Hashtags should you track?

All hashtags with millions of posts and interactions don’t have to work for you, as they might not be related to your industry. Here are a few hashtag categories you can track to build your strategies.

Branded hashtags – Unique to a business, like #Nike, you can create for your brand.
Industry-specific hashtags – Related to your industry, like #DigitalMarekting.
Trending hashtags – Viral hashtags related to trends, like #ThrowbackThursday.
Event-based hashtags – Related to an occasion or event, like #BlackFridaySale

10+ Best Instagram Hashtag Tracking & Analytics Tools in 2025

It can be time-consuming to review all the tools and find the best. For your ease, we have filtered the best Instagram hashtag analytics tools. Let’s learn about them.

1. Tagbox

Tagbox is a prominent and multipurpose tool for reaching marketing goals. It helps you understand your hashtag’s performance by providing reports based on metrics such as engagement rates, real-time audience sentiment, and more. You can also monitor brand mentions, track user-generated content, and measure the effectiveness of your campaign.

Additionally, the tool provides an Instagram widget for a website that allows you to display your Instagram feed. This app allows you to easily collect, curate, and display Instagram feeds on a website. Displaying an Instagram feed on your website helps you get more engagement on your posts as your website visitors see the content. It also provides a gateway to your Instagram presence, which can help you gain more followers.

2. Hashtagify

Hashtagify is a powerful hashtag discovery and trend-analyzing tool. It provides real-time information on how a hashtag performs and details audience demographics. The tool also includes suggestions for relevant and trending hashtags based on the industry and hashtag analytics that assess competitor responses to hashtags. This allows brands to stay ahead of the game. With an intuitively designed user interface and data-driven insights, Hashtagify is an ideal tool for marketers.

3. RiteTag

RiteTag provides immediate hashtag feedback while typing. It finds the hashtags to expose immediately and identifies excessive ones. It works with any social media platform, making it more convenient for marketers and content creators.

RiteTag uses color-coded hashtags to help users boost engagement with their posts. Using RiteTag, businesses are sure their content is accessed by their target audience rather than drowned in a sea of competition. An all-day user can go with RiteTag to get live recommendations and incorporate social media.

4. Keyhole

Keyhole excels at Instagram hashtag tracking, analytics, follower growth insights. With its real-time dashboard, brands can monitor Instagram hashtag campaign performance, engagement, and ROI. Automated reports and competitor analysis make Keyhole perfect for businesses looking for end-to-end Instagram analytics.

Users can dial in their hashtag strategy with AI-driven insights, as Keyhole offers trend alerts and engagement insights. Simply put, if you are running a hashtag campaign or monitoring brand mentions, Keyhole is a must-have for data that is perfect for improving your social presence.

5. Metricool

Metricool is an easy-to-use tool with a centralized hub to monitor social media performance. With its provision, this tool is especially beneficial for Instagram users in monitoring their engagement rates, watching their post-performance, and further cognizing audience demographics.

Metricool delivers real-time Instagram hashtag analytics, follower growth, and post reach. It also analyzes Instagram Stories to understand better how a brand’s temporary content is performing. With these features, Metricool represents a unique opportunity for decision-makers in organizations looking to make data-driven decisions to refine their hashtag strategy.

6. Brand24

Brand24 offers a social listening and analytics solution that allows businesses to follow hashtag performance and monitor brand mentions across social media platforms. Real-time alerting and sentiment analysis make it easy for marketers to know a brand’s online performance.

Brand24 allows businesses to analyze hashtag campaigns, check on competitors, and discover partnerships with influencers. This analytical tool makes measuring reach, engagement, and audience demographics simple. It provides an excellent solution for brands wishing to grow their social media presence.

7. Iconosquare

Marketers can get a detailed report on post engagement, follower growth, reach, and followers’ demographics when they use this tool. This allows them to measure whether their hashtag strategy has reached their desired audience.

It also allows users to view trends in individual hashtag performance over time, which may help reveal long-term shifts in consumer behavior. Its easy-to-use graphic interface allows users to compare the performance of multiple hashtags at once, making it easier to choose the most effective ones for future posts. Additionally, Iconosquare enables users to export detailed analytics to share with stakeholders or use to guide future strategies.

8. Socialinsider

This tool is widely recognized for tracking hashtag performance on Instagram. It allows instagram hashtag tracking and in-depth reports on engagement and insights. In addition to tracking hashtags, it monitors Instagram stories and posts to see where specific hashtags influence user engagement.

Socialinsider’s hashtag performance tracker allows users to see how competitors use hashtags and how well their campaigns work. The tool can point out gaps in and weaknesses of hashtag strategies to let users experiment with new keywords that might attract other, broader audiences. The clear and accessible reporting of this platform makes it a go-to option for brands.

9. BuzzSumo

BuzzSumo is another trusted tool that allows users to search for the most popular hashtags in their niches and see how well they perform on Instagram. It tracks hashtag engagement, mentions, and the overall performance of a profile on Instagram. These features make it fantastic for marketers looking to establish their online presence.

Moreover, the platform also helps marketers find influencers using specific hashtags and illustrates how their posts have performed. We all know how crucial influencer marketing has become in recent times. With the help of these tools, businesses can partner with influencers who already influence their target audience, resulting in more efficient campaigns. BuzzSumo’s in-depth analytics and thorough influencer insights form a strong basis for tracking hashtag performance and optimizing content marketing strategies.

10. Tailwind

Tailwind is a multipurpose tool that provides users with analytics and enables them to schedule their posts. Marketers can use the post scheduler to plan their Instagram content for the future. In the analytics department, the tool helps marketers understand the best-performing hashtags for every post, keeping them updated on trends and increasing their reach. Using advanced reports from the tool, marketers can learn about the ROI of hashtag campaigns, and based on that, they can drive content strategy for future use. Its feature for scheduling posts and analytics makes it a good all-rounder tool for marketers.

Conclusion

This brings us to the end of this blog. Hashtags are an important tool for marketers to achieve growth in Instagram. Surely, Instagram has a huge follower base, but reaching the target audience can be a task. But with the help of these tools, you can easily learn about the hashtags that can help you achieve your desired goals. From displaying instagram feeds to gaining valuable insights, these hashtag tracking tools for Instagram help you with every aspect of marketing. So, the ball is in your court now. Try these tools now and pick the one that best suits your needs.