6 Best Social Shopping Platforms & Apps For eCommerce To Drive ROI

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Social shopping involves the intersection of commerce and social media. What exactly is it, how do people utilize it, and what implications does it hold for today’s small and medium-sized businesses?

In essence, social shopping merges online commerce with social media, enabling users to make direct purchases through social shopping platforms like Instagram, Facebook, Tagshop etc. This involves creating specialized posts containing links to product pages. Some platforms, including Instagram and Facebook, offer the option to establish shop pages, providing access to comprehensive ecommerce tools for selling directly on the platform.

Given that the average user in the US dedicates slightly over two hours daily to social media, these platforms become highly conducive for online retailers. They serve as fertile ground to connect with the target audience, foster engagement, and facilitate seamless purchases all within a single space.

Estimates indicate the social commerce market in the United States will grow from $29.3 billion in 2020 to $84.2 billion in 2024, an annual growth rate of 47%.

These platforms are the new hotspots for connecting with customers in an impactful manner and making shopping a social experience. It’s a shift from just selling to actively engaging with customers, making Social Selling a vital strategy for ecommerce businesses.

What Are Social Shopping Platforms & Apps?

Social shopping platforms & apps are much more enormous on the commerce spectrum than the name social shopping suggests. These are platforms and apps that allow brands to convert their social content shoppable. Social shopping comes with many benefits for brands and users.

With social media shopping, users no longer have to go through the tiresome process of discovering and exploring products on the e-commerce website. Instead, they can easily find look inspirations through a shoppable gallery of social content integrated into the website. 

Users can simply find product details, more so, directly jump onto the product page by clicking on to the posts of the gallery, making the purchasing process 3X simpler, product discovery 50% quicker and increasing brand’s AOV (average order value) by 46%.

Not just that, businesses have witnessed higher customer engagement rates. It brought their brand to a global stage, improved customer loyalty, and boosted their conversion rates.

Aren’t you feeling tempted to use social shopping apps and platforms for your brand too? 

Here are six social media shopping apps & platforms, and apps you can try for your brand to get more sales, traffic, and revenue.

Top 6 Social Shopping Platform & Apps

Here we have listed the 6 best social shopping platforms and social shopping sites that you can leverage today to turn social media into a shoppable experience.

1. Tagshop

Tagshop is growing to become the most popular Social Shopping platform. It enhances ecommerce websites with their promising shoppable galleries like shoppable UGC, shoppable Instagram feeds, shoppable emails, etc.  These features provide memorable social media shopping experiences to website visitors while staying on the website. 

These shoppable galleries provide authentic social media content that attracts users to explore your products. They also have a newly added feature called the shoppable hotspots that allows you to add product tags in the shoppable galleries that help the users reach the product’s page without exploring the entire website.
Not just that, features link Shopon.Bio by Tagshop help brands to create a gallery of Instagram or TikTok content and link them together to create a shoppable feed. This link can then be added to the brand’s social media bio, making it easier for users to explore products and shop them. All this has maximized conversion and boosted the engagement rates for brands like never before.

Features

What Peoples Say About Tagshop

Pricing that Defines Its Value

2. Shoppable Instagram

Instagram is a widely loved social media platform and one the most popular social shopping networks, and users enjoy exploring the visuals it has to offer. Instagram has now come up with its shoppable Instagram features. 

This allows brands to convert their business accounts into shoppable storefronts. The goal is not to forge the users’ social experience but enhance it with social shopping. Everything is the same, brands can upload images of their products just like they used to, but now they can tag these products as shoppable. 

Users can click on these tags and reach the description page. Also, within a few more clicks, they can purchase the product hassle-free without leaving the app.

3. Pinterest Pins

When it comes to visuals, Pinterest is everyone’s, first love. That’s because it offers some highly inspiring and influential content to the users and allows brand discovery.  Pinterest has recently introduced its Pinterest buyable pins. It is similar to Instagram’s shoppable posts, and brands can tag their product pins as shoppable. 

What attracts the users is that along with getting inspired, they get to purchase these inspirations. As brands, all you have to focus upon is the quality of your pictures, as Pinterest users are real visual content snobs.

4. Facebook Shops

The most populated platform, Facebook is the oldest and the most reliable social media platform. Facebook introduced its buy button in 2014, but it was only until 2018 when Facebook introduced an entire marketplace. This marketplace called Facebook shops focuses primarily on small businesses and uplifts them with free services. 

Businesses can create personalized and branded storefronts and facilitate shopping through the messenger app, highly preferred by the users. Facebook provides the perfect social shopping experience and provides valuable insights. This enables brands to understand consumer’s shopping behavior and work accordingly.

5. Snapchat

The platform – Snapchat is a popular social media store and new to the social commerce landscape, but the features it offers are promising. Snapchat comes equipped with AI technology that makes filters look realistic. Brands can create filters for their products and embed a product link along with them. Users can try these filters as if they are trying on the product. If they like it, they are more likely to click on the embedded link to explore more. 

It creates possibilities for eyewear brands or makeup brands that usually focus on the face. The Product link can be integrated with the story and users can shop the product through snapchat story with easy tagging. It enables the users’ friends to click on the link too.

6. Meesho

Meesho is the popular social commerce app for people who have good social contacts and are willing to act as resellers for wholesalers. Users get products at wholesale prices, and they can share these products among their social contacts on WhatsApp and other social media platforms and share the product’s price by adding their margin.

It is a very empowering opportunity for people who want recognition as businesspersons. They don’t require any resources other than a smartphone with the Meesho app and an internet connection. Everything else is done by Meesho.

Conclusion

Social commerce sales in the United States are expected to rise to over $35 billion this year, an increase of 34.8%. While the world is equipping with the all-new social shopping platforms and apps, why are you still here wondering about it? 

We gave you the perfect examples of social shopping platforms and apps. It is time to choose the most suitable one for you and get set going on this trail of endless sales, traffic, and revenue!

FAQs