TikTok for B2B Marketing: 9+ Ways to Increase TikTok Conversions

Thinking TikTok is just for Gen Zs and dance challenges? Well, Think again. In the fast-paced world of social media marketing, TikTok has acquired a significant position in every aspect. Even for B2B brands, TikTok is a game changer. 

Wondering why to use TikTok for B2B marketing? Here’s why: Your future audience spends most of their time scrolling and having fun on TikTok. TikTok has billions of active users and will provide you with an excellent customer base to capture leads. 

Establishing a solid base on the platform might seem challenging, but it’s possible. This article will explain some of the best TikTok marketing strategies to increase B2B conversions. Whether you are a beginner or a pro, get ready to grow with these top tips:

Why B2B Marketing on TikTok is a Great Idea?

TikTok has a growing demand among audiences, which is why you need to utilize this platform for your B2B business. TikTok has 1.04 billion monthly active users, a wider reach, and a broad audience base. Here’s why TikTok for B2B marketing is a great idea:

1. Greater Network

61% of brands claim their brand has a channel on TikTok because it provides them with networking opportunities. Hashtags can even be used on TikTok to connect with local businesses. 

Source : brafton.com

2. Drive Brand Awareness

According to research, 60% of marketers said their brand is reaching a greater audience. So, considering your B2B brand for TikTok is an excellent idea as it helps drive brand awareness and reach. 

3. High Engagement Rate

TikTok remains the most engaging brand channel, with an average engagement rate of 4.6% compared to YouTube’s 3.6% and Instagram’s 3.5%. 

4. Humanize Your Brand

With TikTok, you can humanize your B2B brand by showcasing glimpses of your brand behind you, sharing your happy customers, spotlighting your best employees, etc. This creates social proof and also builds trust among your followers. 

Challenges that B2B Brands Have to Overcome

Some of the issues that B2B brands face on TikTok are: 

1. Measuring ROI

39% of marketers report that they face issues measuring return on investment (ROI) while doing TikTok for B2B marketing. It might be challenging for B2B brands to measure ROI metrics because TikTok is an entertainment-based awareness channel.  

2. Connecting with Audience

TikTok’s audience is primarily interested in entertainment and challenges. So, a simple post or ad might make it challenging for brands to connect with the audience. They might not be able to align with the audience. 

3. Professionalism

For B2B brands, a more professional approach is essential compared to the strategies used in TikTok for B2C marketing. TikTok might not provide them with such an audience as TikTok audience is more attracted towards fun content. 

9 Ways to Increase Conversion from TikTok

Want to increase conversions using TikTok? Try these TikTok marketing strategies for your B2B brand: 

1. Tutorials

Display product demonstrations, how-to videos, and tutorials on TikTok as it educates your audience about your brand. Teach them how to use your brand, explain your brand’s features, and highlight your brand story. These are some of the best ways to attract conversions and views.

You can focus on pain points and frequently asked questions by your audience. This approach will not only educate your audience but also build trust and credibility among your viewers. Shopify does the same; they educate their audience through tutorials. Try this strategy, and remember to keep your content concise, relative, and in TikTok format. 

2. Company Highlights

Try adding an introductory video for your brand on TikTok. Showcase your unique selling point, growth graph, new product launches, and updates. Spotlight your brand’s milestones and success, you can even create engaging TikTok videos on a day in my life videos, trending transition videos to align with a young audience. 

This TikTok for B2B marketing approach will highlight your brand value and keep your brand up with the latest trends on TikTok. Chances are that viewers might convert into your dedicated audience. 

3. Customer Highlights

Customer highlights and testimonials can drive sales for your B2B brand on TikTok. Ask potential customers for testimonials, which will significantly impact viewers’ perceptions of your products and services. Focus on the specific challenges they face and the solutions your brand provides. 

Try different formats, such as before-and-after comparisons, customer interviews, infographics, etc. This will highlight how others like and recommend your brand. 

4. Understand the Audience and Post Regular Reels

Understanding your audience and posting regularly on the platform is a must if you are looking for increased conversions. Research thoroughly and create a plan to post regularly. Remember to measure your key metrics and performance to understand your audience’s behavior. 

You can even schedule your posts to avoid daily misses. Regular posting improves your visibility and reach. The TikTok algorithm will consider your posts top-quality when you post regularly. Try to understand your audience’s latest trends and challenges and incorporate them into your content plan to resonate with them. 

5. Do Product Teasers and Demos

Upload engaging transition product teasers and demos to keep your audience updated with the latest release. You can even showcase your product features and benefits in a fun way. 

These teasers and demos are ideal for generating brand awareness, educating your audience, and solving their questions about your products and services. You can even integrate these short videos on your website to make it more engaging. Various platforms, like Tagbox, help with easy integration processes with sleek designs and themes. 

6. Run TikTok Contests and Challenges

Running a TikTok contest and viral challenges is the most engaging way to increase brand awareness. Try focusing on duet challenges and giveaways, as they keep your audience engaged with your brand and will make them return for more. 

For example, start a hashtag challenge that aligns with your brand and host content related to B2B marketing, like free consultations, product trials, etc. This will enhance your following and generate a good amount of user-generated content. 

7. Partner With TikTok Influencers 

Partnering with TikTok influencers in your niche is a great way to enhance your brand visibility. TikTok influencer marketing helps give your brand the exposure it lacks. Ask collaborators to feature your product and services to help reach new customers and build trust. 

8. Use Trending Sounds And Challenges

People love trending sounds, so try using them in your videos and shorts to boost engagement and views. Try organizing viral challenges related to your brand and industry. Engaging with such trends provides a great opportunity for B2B brands on TikTok. It can increase the content’s reach, as TikTok promotes trending content to a broader audience.

9. Embed TikTok on your Website as Social Proof 

Embed TikTok on website to make your B2B TikTok channel more engaging. It will act as social proof for your brand and make you stand out from the crowd. Embedding TikTok on your website using TikTok widget will also help make your website aesthetically appealing. Various platforms in the market, like Tagbox, help in a smooth embedding process with AI moderation features.

10. Storytelling 

Storytelling will help your brand boost conversions, creating an emotional connection with your audience. Illustrate the benefits of your product or service and make your brand part of your customer’s narrative. The aim is to make your brand rateable and human-like. Try going beyond features and benefits and create a series that resonates with a young audience. 

11. Interactive Q&A

Interactive Q&A sessions coupled with deals and discounts on correct answers are the most unique way to drive conversions. This TikTok for B2B marketing approach will give your audience a solid reason to engage with your brand. It is also a shared knowledge approach that educates those unaware of your brand. 

B2B TikTok Marketing Best Practices

Here are some of the best marketing practices to follow to make your B2B TikTok brand reach new heights:

1. Frequent Posting

It is advised to post daily on TikTok to maintain visibility and reach new audiences. Try making short and relevant videos to keep your audience engaged till the end. 

2. Polished Content

TikTok favors authentic and genuine content, so try displaying your real content rather than static ones. You can also showcase reviews, behind the scenes etc.  to connect with your audience. 

3. Engaging with Trends

TikTok is known for its trends, so use viral challenges, audio, and sounds in your shorts. It will help increase engagement and reach a wider audience. 

4. Brand Personality

Sharing your brand story, milestones, and challenges can enhance your brand’s personality. The more your audience knows about your brand, the more they will trust and engage with it. 

Top Companies Doing TikTok for B2B in the Right Way

Here are some of the top B2B brands using TikTok in their marketing and gaining great engagement:

1. Morning Brew

Morning Brew delivers quick and insightful updates about the business world every day of the week. They use TikTok videos to highlight workplace trends, explain significant business updates, and give a reality check of the corporate world.

2. Sage Accounting Software

Sage Accounting Software is a cloud-based company that helps businesses with their accounting needs. It uses TikTok to showcase how its customers use its products, partner with current users, and capitalize on user-generated content.

3. HubSpot

This CRM brand features a wide range of content on TikTok in various trending formats, such as relatable skits, podcast clips, and educational clips, all catered to HubSpot’s broad user base of marketing.

4. Zapier

This API and automation company has a rich community of TikTok followers. Its focus is on short-form content and showcases its platform’s endless possibilities. This company effectively uses engaging TikTok videos to demonstrate real-world applications of its API and automation tools.

5. Zendesk

This customer service software uses TikTok and focuses on trending audio and sounds, partner with influencers, and collab with global offices to feature day-in-my-life videos.  This approach humanizes the brand while highlighting its global reach and vibrant workplace culture.

6. Square

This business technology company provides services and tools to small and medium-sized businesses to make their operations effortless. They began sharing videos from small businesses on TikTok that use their product, promoting their clients while marketing Square’s service.

7. Smartsheet

Smartsheet –  software as a service brand offering collaboration and work management and uses TikTok in its marketing strategy.  They use viral content and display their behind-the-scenes and user-generated content on their channel. 

8. Slack

Slack is a messaging app for work that helps teams communicate. It uses TikTok to target businesses looking for better team collaboration solutions. They make fun, relatable TikTok videos that show how teams can work better together and stay on top of things with their platform.

9. Hyundai

Hyundai showcases its content on TikTok through various fun and engaging videos and ads. Hyundai’s TV advertising and TikTok content led to a 13% increase in ad recall, a 3.5% increase in brand awareness, and a 2.5% increase in brand awareness. 

10. Shopify

Using TikTok, shopify provides business and productivity tips and showcases how its product helps small businesses. Through TikTok, Shopify also highlights success stories of small businesses that have grown and thrived using their platform, inspiring other entrepreneurs to take advantage of its features.

Conclusion

Understanding the basics of B2B TikTok marketing strategy through this blog clearly proves that this platform is more than a GenZ hub. We have seen many examples that prove TikTok for B2B marketing is effective for B2B brands, too. So be creative in your journey and start using TikTok to skyrocket your brand. We hope this article has provided you with all the necessary information. As the platform evolves, adapting the best strategies to use TikTok is necessary for B2B companies to stay ahead in digital marketing.