3x Conversions With Shoppable UGC: Malandra’s Success Strategy

Connecting With Users On A Personal Level To Boost Sales

While buying a precious commodity like jewelry online, many shoppers feel the absence of the ability to physically see the product or envision themselves wearing the product.

This was a barrier that Malandra saw as a challenge in building a trustworthy connection with their users.

Visual marketing in this sense becomes an integral part of the marketing process that looks to attract, engage and convert customers.

Now, displaying pictures of jewelry pieces through models as pictures of the day brings sales but doesn't appear authentic and brands fail to create a personal connection with their potential customers.

Potential customers require something authentic, reliable and credible that they can connect with.

Malandra felt that they needed to try a different approach in order to connect with their customers on a personal level to boost their revenue.

And this is where Shoppable Instagram and UGC galleries from Tagshop came into picture.

Shoppable Content & UGC Galleries

Malandra being a Shopify merchant, wanted to have an app that could be easily embedded on its website and Tagshop met this requirement of theirs.

Malandra had a well-built engaged social community which they wanted to broadcast on their website. Tagshop helped them attain this through shoppable UGC galleries.

“We were able to provide UGC to our users while navigating our website, it has helped us increase our sales as well!”

- Sandra Mejia, Marketing Manager at Malandra

Monthly 4K Clicks, 1.7M Impressions, +72.7% Engagement

The results Malandra received after using the shoppable UGC galleries of Tagshop were really inspiring.

Malandra experienced 4000 monthly clicks on shoppable posts/CTAs, 700K views on Homepage gallery and 330K post engagements.

The number of visitors crossed 0.2 million after Malandra displayed a shoppable UGC gallery on their website.

On top of all this, the brand received a +72.7% engagement rate which surprised the brand owners.

“We were able to show content where we are being tagged in such an easy and fast way.”

- Malandra Employe

Social commerce is on an exponential rise. And even though its popularity is relentless, the industry is at the disposal of visual content.

Including compelling visual UGC galleries on product pages created a brilliant impact for Malandra. The brand experienced an increase of 3x in conversions. A major chunk of the credit goes to Tagshop for turning the brand's UGC into shoppable UGC.

If this powerful success story doesn't inspire you to leverage your brand's UGC more persistently, then what else will?

Continue reading to learn more about shoppable UGC's potential for Jewelry brands.