Tourism Pioneer 'So Broome' Gains +53% Conversions Using Shoppable UGC Gallery

Driving Traffic To Bookable Tours By Repurposing UGC

Being a tour and travel guide, So broome wanted to drive traffic to its website and turn its visitors' inspiration into bookings.

However, it's easier said than done. Visitors often leave a website within only a few seconds of landing on it for many reasons but the most vexing one is - well, pre-shot, brand-generated visuals.

User-generated content serves as social proof, which means that positive reviews and feedback from other travelers can influence a potential customer's decision to book a tour or activity.

“We found Tagshop's ability to turn UGC into a shoppable gallery amazing!”

- Founder & Manager, So Broome.

Turning brands' basic websites into attractive pages of shoppable social content is the forte of Tagshop, leading conversions for brands across categories.

Harnessing The Power Of Visuals To Convert Visitors Into Customers

Visuals are powerful motivators when it comes to inspiring people to make travel plans and this where user-generated content becomes paramount.

UGC such as reviews, photos, and videos provide authentic and unbiased perspectives from real travelers, which can help establish trust with potential customers.

Sobroome's community is mainly travel-savvy people, who are run by spontaneity.

“We used Tagshop in a very specific manner to help drive traffic to our bookable tours, through re-purposing UGC from people holidaying in Broome”

- Founder & Manager, So Broome.

With Tagshop, Sobroome used branded content and user-generated content and turned it into a social feed of a shoppable gallery by tagging its products in the social feed and converting its visitors into customers, all through authentic visual marketing.

Providing A Good Support System

No matter the type of service or client, a good support system goes a long way. The team of So Broome was able to create an engaging feed without needing any technical knowledge because of Tagshop's user-friendly interface.

“It was a great experience using the tool. The team was prompt to provide assistance and any technical issues were resolved quickly by support”

- Founder & Manager, So Broome.

Understanding the process of a new tool can feel like a challenge but with the right assistance, Sobroome was able to create a compelling social feed and embed it into their website smoothly.

Every industry is unique. Some thrive on information while others on visual details, and travel industry is definitely the latter one.

Turning a brand's boring websites into attractive pages of shoppable social content is one amazing feature of Tagshop, that leads conversions for brands across categories.

If this use case inspired you, then it's time for your bet on Tagshop.