Best LinkedIn Automation Tools To Supercharge Your Marketing

Do you need help with LinkedIn’s constant notifications and deciding how to pursue LinkedIn marketing for your business? 

Well, you are not the only one! Many LinkedIn marketers are unable to navigate the process. That’s where LinkedIn automation tools come to the rescue. These LinkedIn automation tools can help optimize LinkedIn’s marketing strategy. More importantly, they help you save time when creating more content. 

So, if you want to explore and improve your LinkedIn space, let’s get into the list of the best LinkedIn automation tools for your business. But before that, let us also discuss some basic queries about LinkedIn automation.

What is LinkedIn Automation?

In technical terms, LinkedIn automation is about using tools to automate various actions or repetitive tasks on LinkedIn. These tasks include sending messages, connecting with like-minded people, following companies on the platform, and more. 

Have you ever noticed LinkedIn Gurus asking you to comment a specific word on their post, and in return, they send you a virtual goodie? Have you ever thought how does this happen? Well, that’s what LinkedIn automation refers to. This automation on LinkedIn can help users in many ways, such as saving time for more tasks. 

Types Of LinkedIn Automation:

Here are some types of LinkedIn automation that you should be aware of. 

1. Browser-Based LinkedIn Automation

Browser-based LinkedIn automation tools run by imitating clicks directly on your browser and replacing human behavior. 

2. Cloud-Based LinkedIn Automation

Cloud-based automation uses web cookies to run your LinkedIn activities from dedicated servers. These tools are similar to desktop-based tools but operate from a central location accessible via the Internet. 

3. Desktop-Based LinkedIn Automation

Desktop-based LinkedIn automation runs its automation directly from your desktop. These tools can help you schedule and send messages, connect with people and companies on the platform, and more.

Types Of LinkedIn Automation Tools:

Here are some critical LinkedIn automation tools you must use for your business. 

a. LinkedIn Messaging Automation Tools

LinkedIn messaging automation tools are popular. These tools help you manage and schedule your LinkedIn messages. Besides that, they also allow you to create custom templates for texts, send bulk messages, and automate follow-up sequences to nurture leads and build relationships. 

b. LinkedIn Scraping Tools

LinkedIn scrapping tools extract data from  LinkedIn profiles, groups, or pages, allowing you to collect contact information. This also helps to build lead lists and analyze market trends. Data scraping from LinkedIn can be helpful for businesses in many ways.  However, ensuring that the process complies with LinkedIn’s terms of service and privacy policies is also essential.

c. Multichannel outreach tools

Multichannel outreach tools allow you to reach potential customers across multiple channels. You can synchronize contacts and create campaigns using such tools. These tools also aid in tracking performance to optimize your marketing efforts. 

d. LinkedIn Marketing Automation Tools

With LinkedIn marketing automation tools, you can work on lead generation, content marketing, social selling, or anything else. You can focus on strategic activities, keep up with the latest LinkedIn trends, and automate recurring tasks for better results. These tools can also help in embedding LinkedIn posts and automated moderation of the content collected.

10 Best LinkedIn Automation Tools To Know For Your Business in 2024:

Look at the list of best LinkedIn automation tools you need to know for your business. 

1. Lempod

Lempod is a browser-based LinkedIn automation tool that focuses on driving engagement. It connects you with relevant LinkedIn groups or pods within your industry and gathers engagement for your LinkedIn posts. 

This tool lets the members of these pods like or comment on your posts, helping users boost their visibility and engagement. This strategy aims to achieve organic engagement on your LinkedIn content, making it more likely to be seen by the target audience. 

Pricing 

• $9.99 per pod for marketplace
• $3.99 per user for the company pod

2. Expandi

 Expandi is a very powerful automation tool for LinkedIn and email. It expands your outreach further and improves work for your business. Its easy-to-use, powerful features enable you to create campaigns, craft your message, and monitor your performance. In addition, Expandi also offers education courses and mentorship to help you master LinkedIn, enabling maximum outreach. 

Pricing 

• $99 per month for all the features

3. Linked Helper 

Linked Helper is a versatile LinkedIn automation tool with many features. It can send connection requests, LinkedIn messages, and InMails, providing options for other actions, such as event invitations and endorsements. 

To ensure smooth operation and avoid detection, Linked Helper supports using proxies and multi-account management. The tool also integrates with Zapier, which allows users to connect it with other popular online tools. The only perk is automating workflows across various platforms. 

Pricing 

• 14 days free trial
• $15 per month for the standard plan
• $45 per month for the advanced plan

4. Lemlist 

Lemlist is a multi-channel outreach platform that initially focused on cold email marketing. It has since expanded its capabilities to include LinkedIn integration. With Lemlist, you can create automated sequences that combine cold emails, follow-ups, connection requests, and LinkedIn messages. 

Lemlist helps you nurture leads, build relationships, and increase your chances of conversions. Additionally, Lemlist offers an email warmup tool to help you improve your email deliverability and avoid being flagged as spam. 

Pricing 

• $39 per month for email sender
• $69 per month for email sender + email warmer
• $99 per month for email sender + warmer + LinkedIn automation
• $159per month for complete solution

5. Zopto 

Zopto is a cloud-based LinkedIn automation tool. It aids businesses in lead generation and expands their potential through the platform. It also helps authorize automatically sent connection requests and personalized messages that will help nurture lead campaigns. 

Zopto aims to optimize the lead generation process. It also allows the sales team to focus on building relationships and closing sales. The best part about this tool is that it works even if your PC is turned off. 

Pricing 

• $157 per month for Basic
• $237 per month for Pro
• Volume Discount Pricing for team & agencies

6. Dripify 

Dripify is a cloud-based LinkedIn messaging automation tool designed to optimize your outreach while prioritizing your account safety. Its advanced features allow you to create drip campaigns, track analytics, manage your team, export data, and more. 

Dripify’s built-in safety algorithm helps protect your LinkedIn account from restrictions, ensuring a smooth and effective automation process. 

Pricing 

• $59 per month for Basic Plan
• $79 per month for Pro Plan
• $99 per month for the Advanced Plan

7. Waalaxy 

Waalaxy, also known as Prospecting, is a multichannel automation tool. It began as a LinkedIn automation tool and then included cold emails in its sequences. With Waalaxy, you can send connection requests and messages on LinkedIn, automate email campaigns, integrate email finder for lead generation, and manage multiple accounts. The platform also offers features like a shared inbox and CRM sync for seamless collaboration and data management. Additionally, Waalaxy integrates with LinkedIn’s Recruiter and Sales Navigator tools, providing a comprehensive solution for your LinkedIn marketing and sales efforts. 

Pricing 

• $112 per month for LinkedIn automation
• $160 per month for LinkedIn + Email automation

8. Reply

Reply offers a comprehensive platform as a multi-channel cold outreach tool. 

You can also automate email sequences, leverage LinkedIn triggers to connect and engage, send automated messages through WhatsApp and SMS, and initiate calls. 

Pricing

• $59 per month for email automation
• $99 per month for email + LinkedIn automation
• $139 per month for Enterprise features

9. TexAu

TexAu is a versatile LinkedIn automation tool for automating tasks on LinkedIn and other platforms like Slack, ProductHunt, and Craigslist. While it offers a wide range of features, including lead export, connection requests, messaging, InMails, and platform integration, it requires some technical knowledge to use effectively. TexAu also includes built-in email finder and verifier tools for optimized lead generation. 

Pricing 

• $29 per month for 1.5 hours of automation per day
• $79 per month for four hours of automations per day
• $199 per month for ten hours of automations per day

10. LiProspect 

LiProspect is another LinkedIn automation tool that helps optimize your lead generation process. It offers automated outreach and follow-up sequences to connect with potential leads efficiently. LiProspect integrates with CRM systems for seamless lead management and focuses on personalization with features like intelligent reply detection and detailed analytics. These tools help you to optimize your LinkedIn marketing strategy and increase your chances of converting leads into customers.

Pricing 

• Only one plan at $89 per month per user.

Why Use The LinkedIn Automation Tools For Marketing?

Here are some reasons you need LinkedIn automation tools for marketing. 

a). Time-saving 

LinkedIn automation tools help you automate repetitive tasks like sending connection request messages and engaging with content, freeing up your time for more strategic activities. 

b). Increased Efficiency 

Your tasks will likely increase when you are working to propagate your business. Alternatively, chances are that you are working solely as a small entrepreneur. This is where you can use LinkedIn automation tools to improve your productivity and reach a broader audience more effectively. 

c). Enhanced Brand Visibility 

LinkedIn is becoming challenging to crack these days. As a result, many platform creators are turning their heads to LinkedIn automation tools. These tools help them ease the process for their business. Automating content sharing and engagement can help you reach out to more prospects quickly and increase brand awareness. Apart from that, when you get good engagement, it helps to boost your LinkedIn algorithm. 

d). Consistent Engagement 

Maintaining a consistent presence on LinkedIn can help you build stronger relationships with your followers. When you consistently engage with the platform’s audience, it informs them about your existence. This can help you stay top of mind with your target audience and demonstrate your expertise before your competitors. 

Conclusion

Using LinkedIn automation tools can improve your marketing efforts and free up time for other tasks. However, any user of LinkedIn for business marketing must ensure that all these tools are responsible and compliant with LinkedIn’s terms of service. The best LinkedIn automation tools include Lemlist, Lempod, Reply.io, and more. 

When you adapt LinkedIn automation tools for your business, you get access to a more personalized approach toward your business plan. 

So, what is stopping you from trying LinkedIn automation tools? Try the ones on the list and watch your business grow.