You can shoot a post on Twitter daily, but that’s not enough to grow your brand. With millions of active users on Twitter alone, it is apparent that you need the right strategy and best Twitter marketing tools to benchmark your Twitter marketing efforts. As you research and dive deep into Twitter marketing, you will eventually realize that it gets more challenging and complicated. The constant evolution of the algorithm, high competition for attention, trolls, negative feedback, and improper hashtag strategy are some of the common pain points of every Twitter marketer. If you are stuck in this cycle, then worry not because we have developed some of the best Twitter marketing tools to enhance your marketing. Stay tuned till the end.
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Importance of Tools in Twitter Marketing
The best Twitter marketing software is important and can benefit your Twitter marketing efforts in many ways. Some of the top-notch benefits include:
A) Planning and Scheduling
Twitter marketing tools keep you ahead of the game by allowing you to plan and schedule your posts in advance. This helps you streamline your posting process, maintain a consistent posting schedule, and reach your audience when they are active.
B.) Measure your Twitter Analytics
Many social media marketing tools give you insights into your audience, engagement rates, and overall performance. This helps you improve and optimize your Twitter marketing strategy. Many advanced Twitter marketing tools also help you identify trends and measure the effectiveness of your strategy.
C.) Grow your Following
Using Twitter marketing tools, you can effectively implement the best strategies using trend analysis and attract new followers. When you stand out as an industry leader on the platform, with valuable content and insights for your users, they start trusting you. They will eventually follow you and come back for more knowledgeable content.
D.) Engaging your Audience
Twitter marketing tools help you interact with your audience by responding to their tweets, commenting, and starting conversations. Many advanced Twitter marketing tools have automation features to help you increase Twitter engagement with your audience. You can even host Twitter chats, ask questions, and encourage conversions to foster a sense of community.
E.) Showcase Twitter Feed on the Website
You double up your engagement when you showcase your engaging Twitter feed on your website. Various embedding tools, such as Tagbox, will not only help you with an easy embedding process but also provide attractive themes. Embedding a Twitter feed on your website will also keep your website engaging, and users will spend more time on it.
10 Effective Twitter Marketing Tools to Boost Your Brand Marketing
We have prepared a detailed list of the 10 effective Twitter marketing tools to enhance your brand marketing. Let’s look at them in detail:
1. Planable
Planable is a social media management and scheduling tool that allows teams to plan and schedule their Twitter content visually. Using this tool, you can enhance team communication and streamline other social media management-related work. The top features of the platform include:
- Fast content production with AI
- See link previews
- In-depth analytics and reporting
- Image and video editor
- Easy scheduling
Pricing – Pricing starts at $33 per month.
2. Hootsuite
Hootsuite is a social media management platform with features for planning, scheduling, and managing social media, including Twitter. Furthermore, it provides Twitter analytics and reporting, representing the brands’ overall performance. It also allows businesses to manage and monitor paid Twitter campaigns and publish organic content. Here are the top features of the platform:
- Auto schedule for the best posting times
- Bulk schedule posts at once
- Automate responses with AI chatbots
- Automated reporting
- Twitter ads management
- Social listening and insights
- Post-performance analysis
Pricing – Pricing starts at $99 per month.
3. Tagbox
Tagbox is one of the most popular Twitter aggregator tools that allows you to embed Twitter feeds on your website. Using this tool, you can easily collect, curate, and embed Twitter feeds using various themes and layouts. It comes with various advanced AI features and analytics to ease your work. Here are some more features of the tool:
- Fast-loading Twitter widget
- Advanced Content Moderation
- Review hub
- Pre-built templates
- Easy user-generated content collection
- Robust analytics
- Advanced AI recommendations
Pricing – Pricing starts at $17 per month.
4. CoSchedule
CoSchedule is a marketing software designed to help marketers organize all of their content and social marketing efforts in one platform. It is an all-in-one calendar that allows marketing teams to plan, execute, and evaluate their Twitter marketing strategies more effectively. Some of the important features of the tool include:
- Dynamic social media calendar
- Advanced AI assistant
- Performance prediction analysis
- Twitter profile reporting
Pricing – Pricing starts at $19 per month.
5. Tweepi
Tweepi is a Twitter marketing tool designed to help users grow and manage their Twitter following. It has features such as identifying relevant users to follow, unfollowing inactive accounts, and cleaning up your Twitter lists. Here are some more features of the platform:
- Schedule tweets
- Monitor brand mentions
- Analyze audience insights
- Reporting capabilities
Pricing – Pricing starts at $10.75 per month.
6. Tweet Hunter
Tweet Hunter is the best Twitter marketing software tool designed to grow and monetize your Twitter account. Using this tool, you can create high-performing content and build a significant audience around your brand page. Top features of the platform include:
- Comprehensive analytics
- AI-driven content creation tools
- Advanced scheduling options
- CRM features
- Multiple Twitter account management
- Automation features
Pricing – Pricing starts at $12 per month.
7. Twitter Analytics
Twitter analytics is a built-in tool that measures posts and your page’s performance over time. It allows you to track metrics such as impressions, engagements, profile visits, mentions, and follower growth. To see your Twitter analytics, you must be logged in and have analytics turned on. With this tool, you can measure:
- Tracking engagement metrics
- Brand mentions
- Response rates
- Top posts and mentions
- Reposts without comments
Pricing – Twitter analytics is a free Twitter marketing tool.
8. Circleboom
Circleboom is a follower analysis tool that can help brands clean up and manage their Twitter accounts. It quickly identifies incisive accounts, fake accounts, and followers to keep your brand page professional and relevant. Here are the top features of the platform:
- AI tweet generators
- Easy scheduling features
- Automation and RSS feed
- Twitter poll schedular
- In-depth follower analysis
- Follower optimization
Pricing – Pricing starts at $9 per month.
9. Awario
Awario is a social listening tool that is an asset for Twitter marketing. It offers unique insights into trending topics and can track mentions in real-time. Awario not just focuses on your brand, but lets you monitor your competitors as well. It has a competitive analysis feature, a great way to stay informed about your competitor’s strategy. Here are some more features of the platform:
- Real-time tracking of brand mentions
- Alerts for new mentions
- Lead generation capabilities
- Influencer identification
- Competitive analysis
- Hashtag and comments tracking
- Advanced Boolean search
Pricing – Pricing starts at $89 per month.
10. HypeAuditor
HypeAuditor is a comprehensive tool for Twitter marketing and can help you with influencer collaborations and social media campaign management. It has brilliant influencer discovery that allows you to find relevant influencer profiles on various social media platforms. The top features of the platform include:
- Advanced influencer discovery
- Detailed analytics insight
- Efficient campaign management
- Competitor market analysis
- Fraud detection
- Brand influencer management
- Global trends tracking
Pricing – Custom Pricing.
Conclusion
Twitter gives brands a real-time platform to boost visibility and enhance audience connection. With the right tools, you can strengthen your brand engagement, increase awareness, and get positive results. These Twitter marketing tools provide valuable insights into audience demographics, enabling you to maximize your impact. We hope this blog will help you choose the best Twitter marketing tools. Choose the best one for your brand and set your Twitter account class apart.
