How To Show Star Ratings in Google Search Results?

A consumer craves a great cup of coffee and heads to Google to find the best cafe nearby. But how does that customer choose where to go? Most likely by checking the shining golden stars next to the listings. These golden stars are like the Bat Signal in Gotham’s night sky—they’re impossible to ignore, a beacon of trust and credibility.

Google star ratings don’t just make businesses look good; they boost credibility, engagement, and visibility. If you want your website to stand out similarly, this guide is for you. Discover why Google Star Ratings matter and how to implement them using Tagbox to shine in Google search results.

What is a Star Rating On Google Result?

Google Star Ratings are like the digital word-of-mouth for your business—quick, visible, and super influential. These little stars (ranging from 1 to 5) appear under your website’s listing in Google search results, giving potential customers information and reputation about your brand. The higher, the better!

Whether running a local business or an online store, these ratings can make your listing stand out. They can be as irresistible to click on as a season finale cliffhanger of Breaking Bad! So, if you want more eyeballs (and clicks) on your site, getting those stars is a no-brainer.

How Google Star Rating Works?

Customer reviews and structured data fuel Google Star Ratings. Google gathers ratings from different places, such as Google Reviews, third-party review sites, and even unique code (schema markup) on your website. Then, its algorithm decides whether your page deserves to show those eye-catching stars in search results.

This is where schema markup, or structured data, works its magic. It is a backstage pass for search engines, helping them better understand your content. By adding review schema to your site, you’re telling Google, “Hey, I’ve got great reviews—put them on display!”

Google showcases star ratings in different ways:

• Google Business Profile: For local businesses, stars appear, and search results based on customer reviews on Google Maps.
• E-commerce & Product Pages: Structured data can help star ratings appear in search listings if you sell online.
• Third-Party Review Sites: Google also pulls ratings from trusted sites like Trustpilot, Yelp, and TripAdvisor.

Why Are Star Ratings Important For Your Business?

Star ratings play a vital role for your brand. Here are some of the reasons why it holds such importance:

 1. More Stars = More Clicks

Here’s the deal—search results with star ratings can boost click-through rates (CTR) by up to 35%. If you and a competitor offer the same service, those golden stars could be why people click on you instead. It’s like choosing between two movie posters—one has glowing reviews, and the other is just plain text. Which one grabs your attention? Probably the one with glowing reviews, right?

 2. Builds Trust & Credibility

Trust is everything, especially when customers are making online purchases, as customers can’t physically touch and feel the product. According to a study, 77% of consumers check reviews before purchasing. Think of it like choosing a restaurant—would you instead book a Michelin-starred spot with rave reviews or gamble on a place no one’s talking about?

3. More Stars, More Sales

Higher ratings don’t just get more clicks—they drive more sales, too. Research shows that products with star ratings and positive reviews are 270% more likely to be purchased.

4. Increase Brand Visibility

Let’s be honest- star ratings make your listing stand out. Among a sea of plain-text search results, those stars shine like a neon sign in a dark alley. A high rating signals authority and reliability, making your listing practically irresistible.

So, if you want more clicks, trust, and sales, it’s time to get those stars working for you!

How To Display Star Ratings On A SERP Using Tagbox?

Tagbox makes collecting and showcasing star ratings on your website more straightforward than ever. Follow these simple steps to do so.

Step 1: Sign Up for Tagbox

a). First things first: create an account. It’s quick: just enter your credentials on the sign-up page.

b). Once you’re in, you will have various review platform options to choose from.

Step 2: Create Your Review Feed

c). Now, it’s time to create your review feed, choose any review platform, such as Google Review from various options. You’ll be prompted to connect your Google account and authorize Tagbox to access your business reviews.

Step 3: Publish and Copy Embed Code

d). Click the “Publish” button at the bottom right corner of your screen. On the next screen, click the Rating Schema button. 

e). You will be shown the embed code. Simply copy the code.

Step 4: Paste it Into Your Website’s Backend

f). Visit your website’s backend and simply paste the embed code! 

That’s it! Your star ratings will now be displayed on your website, adding credibility and social proof to your business.

While pasting the embedding code, you are recommended to paste the embed code on the header of your backend, so reviews are the priority when the Google algorithm crawls your website.

After everything is done, go to your search console and recrawl your website. The effect will take some time, not immediately.

In The End

You are now well aware of how Google reviews can boost your business. You can showcase customer feedback and build trust and credibility by embedding Google reviews on your website. With Tagbox, the process is quick and hassle-free.

So why wait? Follow the steps above, display your best reviews, and turn potential customers into loyal ones!