Embed Google Reviews On Your Website With A How-To Guide (2025-Edition)

An embed Google Reviews on your website is one of the simplest yet most powerful ways to showcase credibility.

In today’s digital-first world, online reviews act as modern word-of-mouth – and with 77% of consumers relying on them before making a decision, your business can’t afford to leave them out. This guide walks you through the easiest way to display authentic Google business reviews on your website using a customizable Google reviews widget – no technical skills needed.

Quick Guide – Add Google Reviews For Free Using Tagbox:

Learn how to easily show Google reviews on your website with our Quick Steps guide. Following these quick steps, you can show business reviews on your website without coding & Plugin.

1. Login or sign up to your Tagbox account.
2. Add ”Google” as your source network.
3. Connect your Google Account or Search with your Google Listing to collect reviews.
4. Click on “Publish” and customize the gallery according to your preferences.
5. Choose your CMS platforms, copy the code, and paste it into the website’s backend.

It’s simple, right? Your Google Business Reviews will display real-time reviews on your website when customers leave Reviews on Google!

What Does It Mean To Embed Google Reviews On A Website?

Embedding Google business reviews means showcasing customers’ reviews or testimonials on your website. It integrates your site and Google reviews, so visitors don’t have to leave your webpage to read reviews.

Google doesn’t provide a direct option to add Google reviews on the website; hence, you need third-party tools. For example, Tagbox provides a Google business review widget that seamlessly lets you showcase customer feedback.

Detailed Guide: How To Embed Google Reviews On Your Website for Free:

With a review aggregator, adding Google place reviews to any website is simple and can be done without coding. Our step-by-step guide makes it easy to showcase customer feedback and boost credibility, all without the need for extensive technical skills.

1.) Log in to your Tagbox account. If you are a new user, sign up for a free trial.

2.) A dashboard will appear, featuring options – Shoppable Gallery on the website, Social Feeds on Screen, or Social Feeds on the website.

Choose ”Social Feeds on the website”.

3.) Select industry, add contact information, and provide other required information.

Verify your email if you haven’t signed up with Google.

4.) Now Choose ”Google” as your Source.

5.) You have two options to filter the reviews you want. These options are as follows.

• Places: Enter the specific address of your business to fetch reviews.
• My Places: You can connect your own Google Business Account to fetch the reviews you get.

6.) Click on ”Create Feed”.

7.) Once your feed is created, you’ll be taken to your Content Gallery dashboard, where you can easily moderate the feed. You can remove any irrelevant content manually or let the Autopilot feature handle it for you automatically.

Note: You can also choose which review you want to display by making it public or private. 

8.) Click “Publish” on the left sidebar. Select Website as your Channel list.

9.) Now, personalize your Google Review gallery by selecting your preferred theme, layout, CTA, fonts, and other design elements. Once you’re done, click on ‘Generate Code’ to proceed.

10.) Choose your preferred content management system (CMS) platform.

Paste the code on the back end of your website and voila!. You’ve successfully embedded Google reviews on your website

Bonus Point: Shoppable Google Reviews!!

See It Live: How a Tagbox Google Review Looks On Your Website:

Get a feel for what your review widget will look like through our Live Demo.

How To Add Google Reviews To Any Website (CMS Platforms)

Are you using a particular CMS platform to build your website? Tagbox is compatible with all website builders. The upcoming sections will guide you through integrating Google Business Reviews on any website.

Read the step-by-step guide to show Google Reviews on different CMS platforms.

1. Google Embed Code For HTML

1. Copy the HTML code for embedding Google reviews from Tagbox’s website widget editor.
2. Log in to your HTML website’s admin panel.
3. Open the file of the desired page.
4. Paste the generated Google Reviews embed code in the chosen section and save your website’s page.
5. Tada! Google Reviews Widget for HTML is now embedded on your HTML website.

2. Google Embed Code For WordPress

1. Sign in to your WordPress website.
2. After logging into your WordPress site, go to the “Pages” section and click “Add New”.
3. Click the “+” icon in the top-left corner and click on the “Custom HTML”.
4. Paste the Google Reviews embedded code in the text area.
5. Click on the preview tab to preview your Google Maps Reviews Widget. After previewing, click “Publish” to see the Online reviews widget in action.

3. Google Embed Code For WordPress Wix

1. To add Google Reviews on a Wix website, log in to your Wix account and go to the desired webpage.
2. Click on Blog and select Posts to create a new post.
3. Click “+” on the menu bar’s left side. Select and choose “</> HTML Code.”
4. Insert the generated code in the text box.
5. Click “Update” to save changes, and the Reviews Widget Website will be embedded on your Wix website.

4. Google Embed Code For Squarespace

1. Log in to your Squarespace website and select “Edit.”
2. Click “(+)” to add a block and add the content in “Empty Page”.
3. After adding the title (if any) in the blank space, click on the “(+) Add Block” button.
4. The dropdown list will be displayed. Choose the “</> Code” from the list.
5. Copy the Tagbox Website Widget code and paste it in the given box.
6. After pasting the embedded code in the box, click the “Save” button and enjoy your Reviews Widget for the Squarespace Website. To add Google Reviews to Squarespace, follow the same process with the appropriate Google Business Reviews widget code.

5. Google Embed Code For Shopify

1. Sign in to your Shopify account.
2. Under “Sales Channels,” click “Online Store.”
3. Choose “Pages” from the dropdown > Add a new page or edit your existing page.
4. On the Page details, click on “(<>)” to show the HTML icon.
5. Paste the embed code to add Google Reviews on Shopify in the text box and click the “Save” button. The page will be created after you save the code.
6. Finally, click on the View Page Button. You can now see the Reviews Widget for Shopify in Action!

6. Google Embed Code For Weebly

1. Log in to the Weebly website.
2. On your existing Weebly site, click the “Pages” section on the top-most menu bar, then click the “+” icon.
   Choose what type of page you would like to add.
3. After selecting a page, give your page a name and click “Done”.
4. On the top menu, click on “Build.” Then, drag the “Embed Code” option from the sidebar to your page.
5. Now, click the “Click to set custom HTML” and the “Edit Custom HTML” button.
6. Please copy the code from the created Tagbox Review Widget for Weebly and paste it in the upper right corner.
7. Your widget will be displayed on the site. Then click on the “Publish Button.” Finally, click the link to your site. And here you’re done!

7. Google Embed Code For Elementor

1. Log in to your Elementor website and go to the page or post where you want to display the Elementor Google reviews widget.
2. In the Elementor editor, locate the HTML section and drag it onto the page.
3. Paste the copied embed code into the HTML widget.
4. Save your changes in the Elementor editor. Now, finally, display the Google reviews on the Elementor site. And here you’re done!

8. Google Embed Code For Page Cloud

1. Log in to your Page Cloud Website.
2. The dashboard will open and consist of your existing pages.
3. From the top menu, select “Blog.” You can add a new blog or import an existing one.
4. If you are writing a new post, a blank page will open.
5. Enter the text with the title “Enter Post Content.” You will see a “+” icon; click on the icon.
6. You will see four options after clicking on the “+” icon. Click on the “<> Add Embed” option.
7. A box will open. Copy your Tagbox Google Maps Reviews Widget Code, paste it into the box, and click the “Add” button.
8. Congratulations! You have embedded the Customer ratings on your Page Cloud Website. Publish your PageCloud website to make the widget live for visitors.

With these steps, you can seamlessly incorporate Google Business Reviews into your chosen website platform, enhancing your online presence and credibility.

9. Google Embed Code For Drupal

1. Copy the Embed Code: Log in to your Tagbox account and navigate to the widget editor. Select the widget to embed and copy the provided HTML embed code.
2. Log in to Drupal Admin Panel: Access the admin panel of your Drupal website. You can create a new page for the Reviews widget or edit an existing one.
3. Embed the Code: In the page editor, locate the section where you want the Google business reviews widget to appear. Switch to the editor’s HTML or Source Code view and paste the embed code you copied from Tagbox.
4. Save and Publish: Save your changes and publish the page. Your Reviews carousel widget will now be live on your Drupal website.

Amazing Templates For Using The Google Business Reviews Widget:

To make your website and widget more presentable, it is essential ot choose the perfect template. Here is a list of a few Google profile review widget templates:

1. Review Box

The Review Box is a sleek and compact widget that neatly displays a set of Google Reviews in one place. It makes your website more presentable and gives it an organized look. You can place them on sidebars or footers, or have a dedicated testimonial section. Like we mentioned, it has a structured layout and professional appearance. The Review Box enhances trust while keeping the design clean and clutter-free.

2. Review Carousel

The Review Carousel adds a dynamic element to your website by showcasing reviews in a slider. Your visitors can easily slide down to read more reviews. This template is capable of engaging visitors. You can embed it on your home pages, landing pages, and even product pages, so it easily catches visitors’ attention.

3. Rating Badge

A Google Rating Badge is a minimalist yet powerful widget that displays your overall Google star rating and review count in a small, eye-catching format. It’s often placed on headers, footers, or near CTAs, reinforcing trust right when potential customers decide. This widget is great for boosting credibility with a quick, at-a-glance fashion.

4. List View

The List View displays reviews in a more detailed and scrollable fashion. Because it is scrollable, visitors can read multiple testimonials at once. Moreover, it is structured, giving your site a professional look.

Why Embed Google Business Reviews On Your Website in 2025?

By embedding Google reviews, you leverage the power of customer feedback to boost your business, assist your customers, and elevate your website to new heights.

A. Boosting Your Business

1. Build Instant Trust with Your Customer: Displaying genuine customer reviews on your website is essential for building trust and credibility with potential customers. Reviews act as powerful social proof, demonstrating that other customers have had positive experiences with your products or services. This reassurance is invaluable, especially in today’s competitive market.

2. Turn Visitors into Buyers: By now, you must be aware of the impact of positive reviews, right? Positive reviews act as powerful testimonials, nudging hesitant visitors toward purchasing or availing of your services. For many customers, Local business reviews are more than testimonials; they are powerful tools that influence their decision to purchase. By showcasing Google reviews on your website, you provide your visitors with a seamless experience to go through the reviews. This often shortens the decision-making process, helping you convert visitors into buyers. 

3. Stay Ahead of Your Competitors: Competition in the market is fierce, and you need an edge to stay ahead. Showcasing customer feedback on your website flaunts your strength to potential customers and visitors. It helps your potential customers differentiate your brand from others, helping you create a competitive edge in your industry. Competitors without this feature may appear less credible or transparent, giving you a distinct upper hand.

4. Inspire More Positive Feedback: Customers visiting your website are more likely to contribute their feedback and get a mention. This creates a feedback cycle, where review leads to more feedback, eventually enhancing your online reputation. This approach also incentivizes you to maintain high standards to continue receiving favorable feedback. Over time, this steady stream or cycle of new reviews keeps your Google Business Page active and relevant, showing potential customers that your services are consistently excellent. 

B. Helping Your Customers

1. Make It Easy for Customers to Choose You: When customers are about to purchase, they often research various options and read reviews. Embedding Google reviews on your website simplifies the decision-making process for potential customers. Instead of searching for information elsewhere, visitors can read authentic google reviews directly on your site, making it easier to make decisions. By decreasing the customers’ research phase, you position yourself as a trustworthy option, improving customer satisfaction.

2. Get More Reviews: Featuring Google My Business Reviews prominently on your website encourages customers to leave feedback. When visitors see that their opinions are valued and showcased, they are more likely to contribute. This cycle of review generation boosts your online reputation and enriches your site’s content.

3. Simplify Decision-Making: By showcasing Google reviews on the website, you simplify customers’ decision-making process, reduce hesitation, and make it easier for visitors to take the next step. This transparency helps establish a connection with potential customers, fostering trust and increasing the likelihood of conversions. A streamlined decision-making process enhances customer satisfaction, creating a win-win for your business and its clients.

4. Encourage Action: A review section on your website informs and motivates visitors to act. Positive feedback on your website can inspire customers to purchase from your business or contact you for more information. Reviews create a sense of urgency and trust, pushing hesitant visitors toward a decision. The seamless integration of reviews into your website eliminates barriers, making the path to conversion straightforward.

C. Elevating Your Website

1. Boost Your Website’s Search Ranking: Customers’ reviews often contain keywords related to your business, enhancing your SEO efforts. This synergy between reviews and search engines drives organic traffic and ensures your business stays ahead in the competitive digital landscape, effectively reaching more potential customers.

2. Improve SEO and Drive More Traffic: Star ratings add to your website with content that includes natural keywords, boosting your search engine optimization (SEO). Moreover, Google Reviews help SEO by featuring customer-generated content that often mentions specific products, services, or locations, aligning with popular search queries. All these measures improve your site’s relevance to potential customers searching online. Additionally, constantly adding new reviews signals to search engines that your site is active and up-to-date can lead to higher rankings.

3. Keep Visitors Engaged Longer: As mentioned above, customers tend to read reviews. Therefore, potential customers spend more time exploring your website as they read feedback. Reviews are engaging content that keeps visitors on your site for extended periods. This increased engagement signals to search engines that your site is valuable, which can improve rankings.

4. Enhance Your Website’s Professional Look: A visually appealing and user-friendly review layout demonstrates attention to detail and enhances your site’s overall aesthetic. This polished appearance helps establish trust and reinforces your brand’s reputation. Seamlessly incorporating reviews into your website creates a professional and inviting experience.

Real-Life Examples of Websites Showcasing Google Business Reviews:

Here are some examples of Google reviews embedded on a website by brands.

1) Damansara Chiropractic

Damansara Chiropractic is a Chiropractic Clinic that uses Tagbox to embed Google reviews on its website. The company showcases the feedback of its patients using Google reviews. Building trust in their industry is essential; the Google profile reviews widget helps them do that. Consumers happy with their services have written about it, and the brand showcases them on its website.

2) Emortage

Instead of a long process, Emortgage provides hassle-free, simple home loan lending online, providing borrowers with speedy lending solutions. Using Tagbox’s Google widget, they can present real customer experiences to build confidence in their services.

Heavy financial decisions are often accompanied by assurance in the lender’s name, and many people trust bona fide reviews. Google Reviews embedded into Emortgage are a suitable transporter for such trust in potential borrowers.

3) Westport Hair

Westport Hair is an elite salon that combines expertise and momentum to create exceptional hairstyling services and treatments. To gain trust and draw more clients, they embed Google Reviews on their website with Tagbox to show authentic feedback from customers. Thus, the reviews comment on the stylists’ excellent skills, personalized approaches, and high-quality services. In this way, new potential clients could easily sigh relief before they book their appointments.

4) Bridge IT Solutions

Bridge IT Solutions is in IT consulting and services. They are showcasing Google Reviews on their website using Tagbox to showcase real customer experiences and success stories. They demonstrate their cybersecurity, cloud computing, and IT support know-how by flaunting their clients’ authentic voices. When you embed Google Reviews on your website, it helps to build trust while leaving a mark with the commitment to offering the best in IT solutions.

Free Alternatives Method For Embedding Google Reviews on Your Website:

Method 1:- How to Embed Google Reviews Directly Using Google My Business

To add Google reviews on your website using Google My Business, follow these simple steps;

• Go to google.com/maps
• Enter your Google Business profile in the search bar and select it.
• Click the “Reviews” tab.
• Choose a review that should be showcased on your website, and click the three dots in the upper-left corner of that review.
• Select the Share Review option.
• On the popup, click the “Embed…” tab.
• Click Copy HTML to copy the embed code.
• Now, log in to your website’s admin panel.
• Create or update the page where you want the review to appear.
• Paste the copied HTML code into the page editor.
• It will show the Google map with your company name, review count, and link to your reviews.
• Save the changes to your page.

Method 2: How to Add Google Reviews to Your Website Using Google API

Integrating Google Reviews directly through the Google API is secure and convenient. However, it requires basic coding skills.

Here’s a step-by-step guide to help you embed Google Reviews on your website without third-party tools:

• Go to Google Cloud Platform.
• Create a new project or select an existing one.
• Enable the Places API for your project.
• Generate an API key to access the Google Maps and Places services.
• Visit the Google Place ID Finder.
• Search for your business name or location to get the unique Place ID for your business.
• Add this JavaScript function to the <head> section of your website:

<script>
<script src="https://maps.googleapis.com/maps/api/js?key=[API_KEY]&libraries=places"></script>
<script>
    function fetchGoogleReviews() {
        const placeId = "[PLACE_ID]"; // Replace with your Place ID
        const map = new google.maps.Map(document.createElement('div'));
        const service = new google.maps.places.PlacesService(map);
        const request = {
            placeId: placeId,
            fields: ['review']
        };
        service.getDetails(request, (place, status) => {
            if (status === google.maps.places.PlacesServiceStatus.OK) {
                const reviewsContainer = document.getElementById('google-reviews');
                place.reviews.forEach(review => {
                    const reviewElement = document.createElement('div');
                    reviewElement.innerHTML = `
                        <p><strong>${review.author_name}</strong></p>
                        <p>Rating: ${review.rating}</p>
                        <p>${review.text}</p>
                    `;
                    reviewsContainer.appendChild(reviewElement);
                });
            }
        });
    }
</script>
</script>

Note: Replace [PLACES_ID] with the Place ID obtained in Step 2.

• Insert the following HTML wherever you want the Local business reviews to appear on your website:

<script>
<div id="google-reviews"></div>
<script>
    document.addEventListener('DOMContentLoaded', fetchGoogleReviews);
</script>

</script>

Statistics of Google Business Reviews:

We have stated “proof” multiple times in this blog, and it would be an injustice if we didn’t provide you with enough evidence to justify why we rank this strategy so highly.

• There are various review platforms, but why Google? That’s because 73% of reviews are posted on Google Reviews, making it a prominent platform. So, you can imagine the number of reviews you can get that you can display.
• Customer trust? Google has it covered; 81% of consumers are more likely to check Google reviews before visiting a brand, making it the most trustworthy review platform. By choosing to embed Google reviews on your website, you provide them with an easy way to read reviews.
• More stars, more engagement. 87% of customers engage with businesses with a 3-4 star rating on Google. Flaunt your stars on your website and win your customers.
• 74% of customers trust a business after reading a positive review on Google reviews.
• Are you concerned about conversions? Google reviews can help, as they increase your website’s conversion rate by 15%. When you embed Google reviews on your website, you surely convert your potential customers into customers by winning their trust.

Additional Features of the Tagbox Google Reviews Widget:

1. Multiple Themes

Tagbox offers a versatile range of themes, enabling you to customize your widget to match your brand’s aesthetics. With options like sliders, square photos, and other unique layouts, you can select the design that complements your website’s style. 

2. Review hub

The Tagbox review hub feature lets you easily collect Google business reviews. Collecting Google My Business Reviews can be tedious, as consumers often find it difficult to follow the steps to write reviews. Tagbox provides a review hub feature where you can get a QR code. You can showcase the QR code on your website, in emails, or in other ways. The QR code will redirect consumers to the hub where they can write and simultaneously read reviews from other consumers. 

3. Auto-pilot/AI

Auto-pilot/AI filters out all the irrelevant reviews from the collected Google reviews. All you need to do is set some parameters for filtering out, and this feature will automatically hide all those reviews from being displayed on your website. It reduces the workload of manually hiding the reviews from your website.

4. Custom CSS

Tagbox empowers you to maintain brand consistency with Custom CSS options. This feature allows you to design your widget’s look and feel to align with your business’s identity. Using this feature, you can tweak colors, fonts, and layouts.

5. Font Style

Tagbox offers extensive font style customization, allowing you to adjust colors, layouts, and arrangements to suit your preferences. This flexibility allows you to design your widget according to the website’s aesthetic while emphasizing the most relevant information. Customizing font styles helps create an engaging visual experience that aligns with your brand identity and makes your website stand out in style.

6. Support

Customer support is essential for everyone. We offer 24/7 support via email, chat, phone, and video, allowing clients to seek assistance whenever needed. Whether technical guidance or customization is needed, the dedicated support team ensures a seamless user experience.

7. Automatic Updates

The automatic update feature ensures your widget displays the latest Customer Feedback in real time. That means as soon as someone posts a review on your Google review listing, your website displays it simultaneously. This eliminates manual intervention, saving time and ensuring your website remains up-to-date.

Which Businesses Can Profit from Google Reviews on Their Site?

Google My Business Reviews are profitable for all businesses, and adding them to a website dramatically benefits them.

1. E-commerce Businesses

E-commerce has recently witnessed a rise and thrives on trust and credibility, as customers are not physically present. Thus, Google reviews are a vital asset for e-commerce businesses. By showcasing positive customer feedback directly on their websites, e-commerce businesses can increase conversions and build confidence among new shoppers. Most Reviews also provide real-life proof of product quality, encouraging more users to purchase. 

2. Cafes/Restaurants

Cafes and Restaurants can use Google reviews to attract foot traffic by highlighting customer experiences and recommendations. Reviews offer social proof of the café’s ambiance, menu, and service quality, influencing new visitors to choose it over competitors. Positive testimonials create a strong first impression that drives loyalty and repeat visits.

3. Hotels

Trust and reputation are key for hotels. Google Business reviews give potential guests detailed insights into room quality, amenities, and service. By embedding reviews, hotels can influence decision-making and drive bookings directly from their websites. Positive feedback also reassures travelers of their choice, enhancing customer satisfaction and occupancy rates.

4. Real Estate Agencies

Trust is vital in real estate. Featuring Real Estate Google reviews from satisfied clients helps agents build credibility and attract more buyers and sellers.

5. Service-Based Businesses

Plumbers, electricians, home repair services, and other service-based businesses can showcase reviews to establish reliability and encourage customers to book their services.

Wrapping Up!

Over the years, Google Reviews has established itself as a trusted review platform and a tool for businesses to build their credibility. Google reviews help customers make their purchase decisions and assist businesses in gaining credibility. Businesses are now choosing to include it in their marketing strategies.

Embedding Google Business reviews on your website can help you utilize them to their full potential. Follow the steps above to show Google reviews on the website and enjoy the benefits quickly.

So, what are you waiting for? Add Google reviews to your website now and convert your potential customers into customers.