How To Embed Google Reviews On Website for Free In 2025 (Increase Trust and Sales)

Undoubtedly, Google Reviews play a vital role in businesses’ success, especially in gaining customers’ faith. 74% of consumers feel that positive Google reviews help them trust a business more. Therefore, it becomes essential that you showcase reviews to your consumers, as they eventually help establish trust in the market. By choosing to embed Google reviews on your website, you open the gates for your website visitors to read those reviews, as 89% of customers prefer to read online reviews before making their purchases.

In this blog, you will learn to add Google reviews on your website and help your potential buyers make their decisions.

Skip to Detailed Guide for Show Google Reviews. Click Here

What Does It Mean to Embed Google Reviews on Website?

Before discussing the methods, let’s clear up any doubts. Embedding Google reviews on a website is an effective and efficient way to showcase customer feedback to visitors.

By adding Google reviews to their websites, brands can boost their credibility and, at the same time, make their websites more engaging. This provides ease for website visitors, who can read the reviews without leaving the screen.

Moreover, the bounce rate decreases as customers do not leave the website. A decreased bounce rate is vital for improving a website’s ranking on search engines. In short, by embedding Google reviews, a brand can build reliability, engage website visitors, assist potential customers in making decisions, and improve its website’s search engine ranking.

This is why we are here with a step-by-step guide on how to integrate Google Reviews on website. Follow this easy guide and watch your sales skyrocket by making the most out of your reviews.

Note:- Google does not provide any code-free option to add Google Reviews to a website. That’s why you need a third-party widget or WordPress plugin.

Quick Guide: Embed Google Reviews for Free Using Tagbox:

Learn how to easily Embed Google reviews on your website with our Quick Steps guide. By following these quick steps, you can show business reviews on your website without coding & Plugin.

1. Login or sign up to your Tagbox account.
2. From the Add Feed Section, choose “Google” as a source.
3. Connect “Google Account” or Search with your Google Listing to collect reviews.
4. Choose the theme and customize your widget.
5. Copy the Google Reviews embed code and open your CMS platform.
6. Paste embed code where you want to display real-time reviews or Customer ratings.

It’s simple, right? Your Google Business Reviews Widget will display real-time reviews on your website as soon as customers leave Reviews on Google!

Detailed Guide: How to Embed Google Reviews to Your Website for Free (No Coding Needed):

With a review aggregator, adding Google Reviews to any website is now simple and can be done without coding. Our step-by-step guide makes it easy to showcase customer feedback and boost credibility, all without the need for extensive technical skills.

1. Sign in / Sign Up to your Tagbox account for free.

2. Select “Google Reviews” as the source network where you want to embed the reviews.

3. You have two options to filter the reviews you want. These options are as follows.

• Places: Enter the specific address of your business to fetch reviews.
• My Places: You can connect your own Google Business Account to fetch the reviews you get.

4. Once you add the location, you’ll see the review fetched.

5. You can moderate, customize, and design how the reviews will be displayed on your website.

You can manually moderate reviews, choosing which to display and which to hide through the moderation option. Additionally, you can customize the review display by adding themes, CTAs, and banners.

6. You can choose how the reviews are displayed from the design tab.

Note: You can also choose which review you want to display by making them public or private. 

7. Click on preview to see how your widget will look on the website.

8. Once you are satisfied with how the reviews are displayed, click “Publish”.

9. From the various options that Tagbox provides to you, choose “Embed on Webpage”

10. Copy the Google Reviews Embed code after personalizing your Business Reviews provided for the different CMS platforms and follow the steps below to embed reviews on the website.

11. Choose your preferred website-building platform, such as HTML, WordPress, Wix, Squarespace, Shopify, and more. Adjust the widget’s height and width to fit your webpage section.

See It Live: How a Tagbox Review Looks On Your Website:

Get a feel for what your Google Review Widget will look like through our Live Demo.

How to Add Google Reviews to Any Platform (HTML, WordPress, Wix, etc.)

Are you using a particular CMS platform to build your website? Tagbox is compatible with all website builders.

The upcoming sections will guide you through integrating Google Business Reviews on any website.

Read the step-by-step guide to Show Google Reviews on different CMS platforms.

1. HTML
2. WordPress
3. Wix
4. Squarespace
5. Shopify
6. Weebly
7. Page Cloud
8. Drupal

1. HTML

To Embed Google Reviews in HTML, follow these simple steps:

1. Copy the HTML embed code for Google reviews from Tagbox’s website widget editor.
2. Log in to your HTML website’s admin panel.
3. Open the file of the desired page.
4. Paste the generated Google Reviews embed code in the chosen section and save your website’s page.
5. Tada! Google Reviews Widget for HTML are now embedded on your HTML website.

2. WordPress

1. Sign in to your WordPress website.
2. After logging into your WordPress site, go to the “Pages” section and click “Add New”.
3. Click the “+” icon in the top-left corner and click on the “Custom HTML”.
4. Paste the Google Reviews embedded code in the text area.
5. To preview your Google Maps Reviews Widget, click on the preview tab. After previewing, Click “Publish” to see the Online reviews widget in action.

3. Wix

1. To add Google Reviews on Wix website, Log in to your Wix account and go to the desired webpage.
2. Click on Blog and select Posts to create a new post.
3. Click “+” on the menu bar’s left side. Select and choose “</> HTML Code.”
4. Insert the generated code in the text box,
5. Click “Update” to save changes, and the Reviews Widget Website will be embedded on your Wix website.

4. Squarespace

1. Log in to your Squarespace website and select “Edit.”
2. Click “(+)” to add a block and add the content in “Empty Page”.
3. After adding the title (if any) in the blank space, click on the “(+) Add Block” button.
4. The dropdown list will be displayed. Choose the “</> Code” from the list.
5. Copy the Tagbox Website Widget code and Paste it in the given box.
6. After pasting the embedded code in the box, click on the “Save” button and enjoy your Reviews Widget For the Squarespace Website. To Add Google Reviews to Squarespace, simply follow the same process with the appropriate Google Business Reviews widget code.

5. Shopify

1. Sign in to your Shopify account.
2. Under “Sales Channels,” click “Online Store.”
3. Choose “Pages” from the dropdown > Add a new page or edit your existing page.
4. On the Page details, click on “(<>)” to Show the HTML icon.
5. Paste the embed code to Add Google Reviews on Shopify in the text box and click on the “Save” button. After saving the code, the page will be created.
6. Finally, click on the View Page Button. Now you can see the Reviews Widget For Shopify in Action!

6. Weebly

1. Log in to the Weebly website.
2. On your existing Weebly site, click on the “Pages” section on the top-most menu bar, then click the “+” icon.
   Choose what type of page you would like to add.
3. After selecting a page, give your page a name and click “Done”.
4. On the top menu, click on “Build.” Then, drag the “Embed Code” option from the sidebar to your page.
5. Now click on the “Click to set custom HTML” and click the “Edit Custom HTML” button.
6. Copy the code from the created Tagbox Review Widget for Weebly and paste it in the upper right corner.
7. Your widget will be displayed on the site. Then click on the “Publish Button.” Finally, click the link to your site. And here you’re done!

7. Page Cloud

1. Log in to your Page Cloud Website.
2. The dashboard will open and consist of your existing pages.
3. From the top menu, select “Blog.” There, you will find two options: add a new blog or import an existing one.
4. If you are writing a new post, a blank page will open.
5. Enter the text with the title “Enter Post Content.” You will see a “+” icon; click on the icon.
6. You will see four options after clicking on the “+” icon. Click on the “<> Add Embed” option.
7. A box will open. Copy your Tagbox Google Maps Reviews Widget Code, paste it into the box, and Click on the “Add” button.
8. Congratulations! You have embedded the Customer ratings on your Page Cloud Website. Publish your PageCloud website to make the widget live for visitors.

With these steps, you can seamlessly incorporate Google Business Reviews into your chosen website platform, enhancing your online presence and credibility.

8. Drupal

1. Copy the Embed Code: Log in to your Tagbox account and navigate to the widget editor. Select the widget you want to embed and copy the provided HTML embed code.
2. Log in to Drupal Admin Panel: Access the admin panel of your Drupal website. You can either create a new page for the Reviews widget or edit an existing one.
3. Embed the Code: In the page editor, locate the section where you want the Google Reviews widget to appear. Switch to the editor’s HTML or Source Code view and paste the embed code you copied from Tagbox.
4. Save and Publish: Save your changes and publish the page. Your Reviews carousel widget widget will now be live on your Drupal website.

Embedding Trusted reviews into your Drupal site is quick and straightforward, taking just a couple of minutes to set up. It’s an excellent way to showcase customer feedback and build trust with your audience.

Free Alternatives Method for Embedding Google Reviews on Your Website

Method 1:- How to Embed Google Reviews Directly Using Google My Business

To add Google reviews on your website using Google My Business, follow these simple steps;

1. Go to google.com/maps
2. Enter your Google Business profile in the search bar and select it.
3. Click the “Reviews” tab.
4. Choose a review that should be showcased on your website, and click the three dots in the upper-left corner of that review.
5. Select the Share Review option.
6. On the popup, click the “Embed…” tab.
7. Click Copy HTML to copy the embed code.
8. Now, log in to your website’s admin panel.
9. Create or update the page where you want the review to appear.
10. Paste the copied HTML code into the page editor.
11. It will show the Google map with your company name, review count, and link to your reviews.
12. Save the changes to your page.

Method 2:- How to Add Google Reviews to Your Website Using Google API

Integrating Google Reviews directly through the Google API is secure and convenient. However, it requires basic coding skills.

Here’s a step-by-step guide to help you embed Google Reviews on your website without third-party tools:

1. Go to Google Cloud Platform.

2. Create a new project or select an existing one.

3. Enable the Places API for your project.

4. Generate an API key to access the Google Maps and Places services.

5. Visit the Google Place ID Finder.

6. Search for your business name or location to get the unique Place ID for your business.

7. Add this JavaScript function to the <head> section of your website:

<script>
<script src="https://maps.googleapis.com/maps/api/js?key=[API_KEY]&libraries=places"></script>
<script>
    function fetchGoogleReviews() {
        const placeId = "[PLACE_ID]"; // Replace with your Place ID
        const map = new google.maps.Map(document.createElement('div'));
        const service = new google.maps.places.PlacesService(map);
        const request = {
            placeId: placeId,
            fields: ['review']
        };
        service.getDetails(request, (place, status) => {
            if (status === google.maps.places.PlacesServiceStatus.OK) {
                const reviewsContainer = document.getElementById('google-reviews');
                place.reviews.forEach(review => {
                    const reviewElement = document.createElement('div');
                    reviewElement.innerHTML = `
                        <p><strong>${review.author_name}</strong></p>
                        <p>Rating: ${review.rating}</p>
                        <p>${review.text}</p>
                    `;
                    reviewsContainer.appendChild(reviewElement);
                });
            }
        });
    }
</script>
</script>

Note: Replace [PLACES_ID] with the Place ID obtained in Step 2.

8. Insert the following HTML wherever you want the Google Reviews to appear on your website:

<script>
<div id="google-reviews"></div>
<script>
    document.addEventListener('DOMContentLoaded', fetchGoogleReviews);
</script>

</script>

Why Embed Google Reviews on Your Website in 2025?

By embedding Google reviews, you leverage the power of customer feedback to boost your business, assist your customers, and elevate your website to new heights.

• Boosting Your Business
• Helping Your Customers
• Elevating Your Website

A. Boosting Your Business

1. Build Instant Trust with Your Customer: Displaying genuine customer reviews on your website is essential for building trust and credibility with potential customers. Reviews act as powerful social proof, demonstrating that other customers have had positive experiences with your products or services. This reassurance is invaluable, especially in today’s competitive market.

2. Turn Visitors into Buyers: By now, you must be aware of the impact of positive reviews, right? Positive reviews act as powerful testimonials, nudging hesitant visitors toward purchasing or availing of your services. For many customers, Google reviews are more than testimonials; they are powerful tools that influence their decision to make any purchase. By showcasing Google reviews on your website, you provide your visitors with a seamless experience to go through the reviews. This often shortens the decision-making process, helping you convert visitors into buyers. 

3. Stay Ahead of Your Competitors: Competition in the market is fierce, and you need an edge to stay ahead. Showcasing customer feedback on your website flaunts your strength to potential customers and visitors. It helps your potential customers differentiate your brand from others, helping you create a competitive edge in your industry. Competitors without this feature may appear less credible or transparent, giving you a distinct upper hand.

4. Inspire More Positive Feedback: Customers who visit your website are more likely to contribute their feedback and get its mention. This creates a feedback cycle, where review leads to more feedback, eventually enhancing your online reputation. This approach also incentivizes you to maintain high standards to continue receiving favorable feedback. Over time, this steady stream or cycle of new reviews keeps your Google Business Page active and relevant, showing potential customers that your services are consistently excellent. 

B. Helping Your Customers

1. Make It Easy for Customers to Choose You: When customers are about to purchase, they often research various options and read reviews. Embedding Google reviews on your website simplifies the decision-making process for potential customers. Instead of searching for information elsewhere, visitors can read authentic google reviews directly on your site, making it easier to make decisions. By decreasing customers’ research phase, you position yourself as a trustworthy option, improving customer satisfaction.

2. Get More Reviews: Featuring Google My Business Reviews prominently on your website encourages customers to leave their feedback. When visitors see that their opinions are valued and showcased, they are more likely to contribute. This cycle of review generation boosts your online reputation and enriches your site’s content.

3. Simplify Decision-Making: By showcasing Google reviews on the website, you simplify customers’ decision-making process, reduce hesitation, and make it easier for visitors to take the next step. This transparency helps establish a connection with potential customers, fostering trust and increasing the likelihood of conversions. A streamlined decision-making process enhances customer satisfaction, creating a win-win for your business and its clients.

4. Encourage Action: A review section on your website informs and motivates visitors to act. Positive feedback on your website can inspire customers to purchase from your business or contact you for more information. Reviews create a sense of urgency and trust, pushing hesitant visitors toward a decision. The seamless integration of reviews into your website eliminates barriers, making the path to conversion straightforward.

C. Elevating Your Website

1. Boost Your Website’s Search Ranking: Customers’ reviews often contain keywords related to your business, enhancing your SEO efforts. This synergy between reviews and search engines drives organic traffic and ensures your business stays ahead in the competitive digital landscape, effectively reaching more potential customers.

2. Improve SEO and Drive More Traffic: Google reviews add to your website with content that includes natural keywords, boosting your search engine optimization (SEO). Moreover, Google Reviews help SEO by featuring customer-generated content that often mentions specific products, services, or locations, aligning with popular search queries. All these measures improve your site’s relevance to potential customers searching online. Additionally, constantly adding new reviews signals to search engines that your site is active and up-to-date can lead to higher rankings.

3. Keep Visitors Engaged Longer: As mentioned above, customers tend to read reviews. Therefore, potential customers spend more time exploring your website as they read feedback. Reviews are engaging content that keeps visitors on your site for extended periods. This increased engagement signals to search engines that your site is valuable, which can improve rankings.

4. Enhance Your Website’s Professional Look: A visually appealing and user-friendly review layout demonstrates attention to detail and enhances your site’s overall aesthetic. This polished appearance helps establish trust and reinforces your brand’s reputation. Seamlessly incorporating reviews into your website creates a professional and inviting experience.

Additional Features of the Tagbox Google Reviews Widget

1. Multiple Themes

Tagbox offers a versatile range of themes, enabling you to customize your widget to match your brand’s aesthetics. With options like sliders, square photos, and other unique layouts, you can select the design that complements your website’s style. 

2. Review hub

With Tagbox review hub feature, you can collect Google reviews with ease. Collecting Google My Business Reviews can be tedious, as consumers often find it difficult to follow the steps to write reviews. Tagbox provides a review hub feature where you can get a QR code. You can showcase the QR code on your website, in emails, or in other ways. The QR code will redirect consumers to the hub where they can write reviews and simultaneously read reviews from other consumers. 

3. Auto-pilot/AI

Auto-pilot/AI filters out all the irrelevant reviews from the collected Google reviews. All you need to do is set some parameters for filtering out, and this feature will automatically hide all those reviews from being displayed on your website. It reduces the workload of manually hiding the reviews from your website.

4. Custom CSS

Tagbox empowers you to maintain brand consistency with Custom CSS options. This feature allows you to design your widget’s look and feel to align with your business’s identity. Using this feature, you can tweak colors, fonts, and layouts.

5. Font Style

Tagbox offers extensive font style customization, allowing you to adjust colors, layouts, and arrangements to suit your preferences. This flexibility allows you to design your widget according to the website’s aesthetic while emphasizing the most relevant information. Customizing font styles helps create an engaging visual experience that aligns with your brand identity and makes your website stand out in style.

6. Support

Customer support is essential for everyone. We offer 24/7 support via email, chat, phone, and video, allowing clients to seek assistance whenever needed. Whether technical guidance or customization is needed, the dedicated support team ensures a seamless user experience.

7. Automatic Updates

The automatic update feature ensures your widget displays the latest Google Reviews in real time. That means as soon as someone posts a review on your Google review listing, your website displays it simultaneously. This eliminates manual intervention, saving time and ensuring your website remains up-to-date.

Which Businesses Can Profit from Google Reviews on Their Site?

Google My Business Reviews are profitable for all businesses, and adding them to a website dramatically benefits them.

1. Ecommerce Businesses

E-commerce has recently witnessed a rise and thrives on trust and credibility, as customers are not physically present. Thus, Google reviews are a vital asset for e-commerce businesses. By showcasing positive customer feedback directly on their websites, e-commerce businesses can increase conversions and build confidence among new shoppers. Most Reviews also provide real-life proof of product quality, encouraging more users to purchase. 

2. Cafes/Restaurants

Cafes and Restaurants can use Google reviews to attract foot traffic by highlighting customer experiences and recommendations. Reviews offer social proof of the café’s ambiance, menu, and service quality, influencing new visitors to choose it over competitors. Positive testimonials create a strong first impression that drives loyalty and repeat visits.

3. Hotels

Trust and reputation are key for hotels. Google reviews give potential guests detailed insights into room quality, amenities, and service. By embedding reviews, hotels can influence decision-making and drive bookings directly from their websites. Positive feedback also reassures travelers of their choice, enhancing customer satisfaction and occupancy rates.

4. Real Estate Agencies

Trust is vital in real estate. Featuring Real Estate Google reviews from satisfied clients helps agents build credibility and attract more buyers and sellers.

5. Service-Based Businesses

Plumbers, electricians, home repair services, and other service-based businesses can showcase reviews to establish reliability and encourage customers to book their services.

Best Examples of Embedded Google Reviews in 2025

Implementing Google My Business Reviews strategically and thoughtfully on your website can maximize their benefits. Examining the best examples of embedded Google reviews can help you gain valuable insights into practical usage and select the approach that best suits your business needs. Whether you opt for a slider format, a grid display, or custom designs, leveraging these strategies can help you showcase credibility, enhance user experience, and convert more visitors into loyal customers.

Best Tips for Adding Google Reviews to Your Website for Free

Follow our experts’ additional recommendations to get maximum interaction and engagement on your website.

1. Use Various Sources:

To add Google reviews on a website, it is important to have ample reviews to show, right? You can gather those reviews using various sources. You can embed Google reviews on the website which can inspire website visitors to add more reivews. Place the reviews correctly so your consumers can read and write them simultaneously. You can also add reviews on your emails that you send to your customers and provide them with the link where the receiver can write reviews. Similarly, you can various social media platforms where you can share the link for Google reviews for your brand.

2. Choose the Right Placement for Reviews:

Position reviews strategically on high-traffic pages like the homepage, product pages, or contact pages to maximize their visibility and influence on customer decisions. Make it easier for your visitors to read the reviews and identify the product or service they are written for.

3. Leave a Review Button for More Google Reviews:

Include a clear and accessible “Leave a Review” button to encourage satisfied customers to share their experiences. This will keep your reviews fresh and engaging. Moreover, fresh reviews also signal search engines that your website is up and running, which gives you an SEO advantage.

4. Keep Reviews Updated:

Update embedded reviews regularly to reflect recent customer experiences. Fresh content assures visitors of your ongoing quality and reliability.

5. Highlight Top Reviews:

Showcase the best reviews highlighting unique selling points or exceptional service. Featuring standout feedback builds trust and enhances credibility.

6. Add a Clear Call-to-Action (CTA):

Incorporate actionable CTAs, such as “Shop Now” or “Book an Appointment,” near the reviews to guide visitors toward the next step after reading positive feedback. This will help you convert your visitors into customers.

7. Use Visuals to Enhance Reviews:

Visuals tend to get more attention and views. So, add images, star ratings, or video testimonials alongside text reviews to make them more engaging, impactful, and appealing to visual and textual learners.

8. Add a Google Review Badge on Your Website:

Include a Google review badge that links directly to your Google Business Page. This will ensure visitors can view your overall rating quickly and read additional feedback.

9. Mobile Optimization:

The Internet is accessible to all and on almost all devices. Ensure embedded reviews are mobile-friendly, providing seamless access to customer feedback for users browsing on smartphones or tablets.

10. Monitor and Track Review Performance:

It is essential to analyze reviews and performance. Use analytics tools to track how reviews impact user engagement, time on site, and conversions. Per your study, refine your strategy based on data insights, and achieve your desired goals.

11. Comply with Guidelines and Legalities:

Remember to adhere to Google’s guidelines for using reviews and avoid misleading representations. Transparency ensures compliance and builds long-term trust with your audience.

Where to Display Google Reviews on Your Site?

There are several places on your website where you can Google Business Reviews Embed on Website. The effectiveness of displaying Google Reviews depends on your brand and website’s look and feel.

Homepage: Your website’s homepage is ideal for prominently showcasing Google Reviews. Positive reviews can instantly build trust with visitors and encourage them to explore your site further.

Testimonials Page: A dedicated testimonials page is an excellent location for embedding Google Reviews on the website. Visitors seeking feedback from previous customers will appreciate this integrated social media widget.

Product or Service Pages: Embedding Google Reviews on a website’s product or service pages offers social proof that can influence purchase decisions. Potential customers can see real-life experiences related to the specific offerings they are interested in.

Contact Page: Placing a few select Google Reviews on your contact page can reassure visitors about your business’s reliability and responsiveness, making them more likely to reach out.

Sidebar or Footer: Integrating a small Reviews widget in the website’s sidebar or footer ensures visitors can access reviews conveniently throughout their browsing experience.

Pop-ups: Consider using pop-up notifications that showcase recent positive reviews. These can grab visitors’ attention and leave a lasting impression.

Blog Posts: Adding Google Reviews within your blog posts can add credibility to your content, especially when discussing products or services.

Landing Pages: Landing pages designed for specific campaigns or promotions can benefit from showcasing reviews related to the campaign’s focus. This can boost conversion rates.

Product Galleries or Portfolios: Pairing product images with related Google Reviews using the Photo Gallery Widget in your galleries or portfolios provides visitors with a comprehensive view of your offerings and their quality.

About Us Page: Humanize your brand by displaying reviews on your ‘About Us’ page. This can help establish a personal connection and trust with your audience.

E-commerce Checkout Page (to reduce abandonment rates): At the final stage of the buying process, showing reviews can alleviate any last-minute doubts and encourage customers to complete their purchases, reducing cart abandonment rates.

Wrapping Up!

Over the years, Google Reviews has established itself as a trusted review platform and has now become a tool for businesses to build their credibility. Google reviews help customers make their purchase decisions and assist businesses in gaining credibility. Businesses are now choosing to include it in their marketing strategies.

You can utilize Google reviews to its great potential by opting to embed Google reviews on your website. Follow the steps above to Show Google reviews to the website and enjoy the benefits quickly. So, what are you waiting for? Add Google reviews to your website now and convert your potential customers into customers.