how to embed Google reviews on your website for free

How to Embed Google Reviews on Website for Free in 2025

17 minute read

Build trust and boost sales effortlessly by embed Google Reviews on website! With 72% of customers reading reviews before buying, showcasing them directly on your site can skyrocket conversions and keep visitors engaged.

This guide will show you how to add Google Reviews on your website in minutes, highlight the power of social proof, and unlock conversion rates up to 270%. Let’s turn your website into a trust-building powerhouse!

What Does It Mean to “Embed Google Reviews on Website”?

Embedding Google Reviews on website is an easy and effective strategy for enhancing your online presence, boosting credibility, and showcasing customer feedback to foster trust and attract more customers.

Brands can embed these reviews to provide a seamless experience for their users by showcasing their brand content on their site’s page. This process allows visitors to check other users’ thoughts about the brand without leaving the website.

Add google reviews to website enhances the user experience, making it convenient for visitors to access and trust customer feedback.

It also boosts the website’s credibility and helps potential customers make decisions. This strategy fosters trust and transparency, eventually strengthening a brand’s relationship with its audience.

Easily Add Google Reviews On Website – No Code Solution

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This is why we are here with a step-by-step guide on how to integrate Google Reviews on website. Follow this easy guide and watch your sales skyrocket by making the most out of your reviews.

Note: Google does not provide any direct option to add Google Reviews on website, that’s why you need third party Widget or WordPress Plugin.

Quick Guide: Embed Google Reviews for Free Using Tagbox

Learn how to easily Embed Google reviews on website with our Quick Steps guide. By following these quick steps, you can show Google reviews on your website without coding.

  1. Login or sign up to your Tagbox account.
  2. From the Add Feed Section, choose “Google” as a source.
  3. Connect “Google Account” or Search with your Google Listing to collect reviews.
  4. Choose the theme and customize your widget.
  5. Copy the Google Reviews embed code and open your CMS platform.
  6. Paste embed code where you want to display Google Reviews.

It’s simple, right? Your Google Business Reviews Widget will display real-time reviews on your website as soon as customers leave Reviews on Google!

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More Reviews, More Sales! Leverage Tagbox Google Review Widget.

Embed Google Reviews on Website and grow authenticity and engagement!

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Step-by-Step: How to Add Google Reviews to Your Website for Free (No Coding Needed)

With a review aggregator, adding Google Reviews to any website is now simple and can be done without coding. Our step-by-step guide makes it easy to showcase customer feedback and boost credibility, all without the need for extensive technical skills.

1. Sign in / Sign Up to your Tagbox account for free.

Google Reviews Widget Sign in/up page

2. Choose “Continue with Tagbox”.

how to embed google reviews on website

3. Select “Google Reviews” as the source network where you want to embed the reviews.

Steps on how to embed Google reviews on your website

4. You have two options to filter the reviews you want. These options are as follows.

  • Business Address: Enter the specific address of your business to fetch reviews.
Embed Google Reviews For Free Forever
  • Connect Google Business Account: You can connect your own Google Business Account to fetch the reviews you get.
  • Place ID (Using Google Places API): Use your Google Place ID to pull reviews directly from Google. To get your Place ID, access the Google Places API and enter your business information. The Place ID will provide precise location-based reviews.
Add Google reviews on website

5. Once you add the location, you’ll see the review fetched.

embedding Google Reviews for free

6. You can moderate, customize, and design how the reviews will be displayed on your website.

You can manually moderate reviews, choosing which to display and which to hide through the moderation option. Additionally, you can customize the review display by adding themes, CTAs, and banners.

7. You can choose how the reviews are displayed from the design tab.

display google reviews on website

Note: You can also choose which review you want to display by making them public or private. 

how to embed google reviews on website

8. Click on preview to see how your widget will look on the website.

embed google reviews on website

9. Once you are satisfied with how the reviews are displayed, click “Publish”.

embed google reviews

10. From the various options that Tagbox provides to you, choose “Embed on Webpage”

how to get google reviews on your website

11. Copy the Google Reviews Embed code after personalizing your Business Reviews provided for the different CMS platforms and follow the steps below to embed reviews on website.

google review embed code

12. Choose your preferred website-building platform, such as HTML, WordPress, Wix, Pixpa, Squarespace, Weebly, Shopify, and more. Adjust the widget’s height and width to fit your webpage section.

See It Live: How a Google Reviews Widget Works

Get a feel for what your Google Review Widget will look like through our Live Demo.

Try The Best Google Reviews Widget And Increase Trust and Credibility!

How to Add Google Reviews to Any Platform (HTML, WordPress, Wix, etc.)

Are you using a particular CMS platform to build your website? Tagbox is compatible with all website builders.

The upcoming sections will guide you through integrating Google Reviews on any website.

Read the step-by-step guide to Show Google Reviews on different CMS platforms.

  1. HTML
  2. WordPress
  3. Wix
  4. Sqaurespace
  5. Shopify
  6. Google Sites
  7. Weebly
  8. Page Cloud
  9. Drupal

1. HTML

To Embed Google Reviews in HTML, follow these simple steps:

How to Embed Google Reviews in HTML Website
  1. Copy the HTML embed code for Google reviews from Tagbox’s website widget editor.
  2. Log in to your HTML website’s admin panel.
  3. Open the file of the desired page.
  4. Paste the generated Google Reviews embed code in the chosen section and save your website’s page.
  5. Tada! Google Reviews Widget for HTML are now embedded on your HTML website.

2. WordPress

How to Embed Google Reviews on WordPress

Method 1 – Manual Embedding:

  1. Sign in to your WordPress website.
  2. After logging into your WordPress site, go to the “Pages” section and click “Add New”.
  3. Click the “+” icon in the top-left corner and click on the “Custom HTML”.
  4. Paste the Google Reviews embedded code in the text area.
  5. To preview your Google Review Widget, click on the preview tab. After previewing, Click “Publish” to see the review widget in action.
Google Reviews Widget plugin

Method 2 – Using WordPress Plugin:

  1. Install and activate the Tagbox Widget WordPress Plugin.
  2. The plugin generates a shortcode for you.
  3. Copy-paste the shortcode to embed Google reviews on WordPress website.
  4. Enjoy the plugin’s customization, moderation, analytics, and support features.

3. Wix

Embed Google Reviews on Wix
  1. To add Google Reviews on Wix website, Log in to your Wix account and go to the desired webpage.
  2. Click on Blog and select Posts to create a new post.
  3. Click “+” on the menu bar’s left side. Select and choose “</> HTML Code.”
  4. Insert the generated code in the text box,
  5. Click “Update” to save changes, and Reviews Widget Website are now embedded on your Wix website.

4. Squarespace

Display Google Reviews to Squarespace
  1. Log in to your Squarespace website and select “Edit.”
  2. Click “(+)” to add a block and add the content in “Empty Page”.
  3. After adding the title (if any) in the blank space. Click on the “(+) Add Block” button.
  4. The dropdown list will be displayed. Choose the “</> Code” from the list.
  5. Copy the Tagbox Website Widget code and Paste it in the given box.
  6. After pasting the embedded code in the box, click on the “Save” button and enjoy your Reviews Widget For the Squarespace Website. To Add Google Reviews to Squarespace, simply follow the same process with the appropriate Google Reviews widget code.

5. Shopify

Add Google Reviews to Shopify Website
  1. Sign in to your Shopify account.
  2. Under “Sales Channels,” click “Online Store.”
  3. Choose “Pages” from the dropdown > Add a new page or edit your existing page.
  4. On the Page details, click on “(<>)” to Show the HTML icon.
  5. Paste the embed code to Add Google Reviews on Shopify in the text box and click on the “Save” button. After saving the code, the page will be created.
  6. Finally, click on the View Page Button. Now you can see Reviews Widget For Shopify in Action!

6. Weebly

Displaying Google Reviews on Weebly
  1. Log in to the Weebly website.
  2. On your existing Weebly site, click on the “Pages” section on the top-most menu bar, then click the “+” icon.
    Choose what type of page you would like to add.
  3. After selecting a page, give your page a name and click “Done”.
  4. On the top menu, click on “Build.” Then, from the sidebar, drag the “Embed Code” option to your page.
  5. Now click on the “Click to set custom HTML” and click the “Edit Custom HTML” button.
  6. Copy the code from the created Tagbox Review Widget for Weebly and paste it in the upper right corner.
  7. Your widget will be displayed on the site. Then click on the “Publish Button.” Finally, click the link to your site. And here you’re done!

7. Page Cloud

Adding Google Reviews on Page Cloud Website's Blog Page
  1. Log in to your Page Cloud Website.
  2. The dashboard will open and consist of your existing pages.
  3. From the top menu, select “Blog.” There, you will find two options: add a new blog or import an existing one.
  4. If you are writing a new post, a blank page will open.
  5. Enter the text with the title in the “Enter Post Content”. You will see a “+” icon; click on the icon.
  6. After clicking on the “+” icon, you will see 4 options. Click on the “<> Add Embed” option.
  7. A box will open. Copy your Tagbox Website Widget Code, paste it into the box, and Click on the “Add” button.
  8. Congratulations! You have embedded the Google Reviews on your Page Cloud Website. Publish your PageCloud website to make the widget live for visitors.

With these steps, you can seamlessly incorporate Google reviews into your chosen website platform, enhancing your online presence and credibility.

8. Google Sites

Embedding Google Reviews on Google Sites
  1. Log in to Google Sites and either create a new site or edit an existing one.
  2. To create a new site, click the “+” Blank button under ‘Start a new site’.
  3. Once your site is ready, click the ” Embed” button in the sidebar.
  4. In the “Embed from the web” popup, select the ‘Embed Code’ tab and paste the embed code from your Tagbox widget.
  5. Click Next, then preview your widget and click Insert.
  6. Resize or edit the widget as needed.
  7. Click Publish in the top-right corner.
  8. Click the arrow next to “Publish” and select “View Published Site” to see your Reviews widget live.
  9. Done! Your widget is now embedded!

9. Drupal

  1. Copy the Embed Code: Log in to your Tagbox account and navigate to the widget editor. Select the Google Reviews widget you want to embed and copy the provided HTML embed code.
  2. Log in to Drupal Admin Panel: Access the admin panel of your Drupal website. You can either create a new page for the Google Reviews widget or edit an existing one.
  3. Embed the Code: In the page editor, locate the section where you want the Google Reviews widget to appear. Switch to the HTML or Source Code view in the editor and paste the embed code you copied from Tagbox.
  4. Save and Publish: Save your changes and publish the page. Your Google Reviews widget will now be live on your Drupal website.

Embedding Google Reviews into your Drupal site is quick and straightforward, taking just a couple of minutes to set up. It’s an excellent way to showcase customer feedback and build trust with your audience.

show google reviews on website

Alternative Method to Embed Google Reviews on Your Website for Free

Google offers a direct method to embed Google Reviews on your website without the necessity of third-party tools. By using the review “link” provided by Google, you can manually Google Reviews Embed on Website by following these steps:

  1. Go to Google My Profile page.
  2. Click on the “Reviews” section and choose the review you want to embed.
  3. Click on the “Share” option located below the review.
  4. Copy the link from the ensuing popup window.
  5. Log in to your website’s admin panel.
  6. Paste the Google Review Link where you want to embed the review.
  • Add Screenshots of Google Reviews: You can manually embed Google Reviews on your website by taking screenshots of the reviews and adding them as images or by copying the text and adding it as content on your site. This method is more static and less interactive.
  • WordPress Plugins: Several plugins are available for WordPress-based websites that can help integrate Business Reviews seamlessly.

Why Embed Google Reviews on Your Website in 2025?

Integrating Google Reviews on your website can boost credibility, improve SEO, increase conversions, showcase customer satisfaction, and enhance customer service. This will effectively leverage the power of social proof to drive your business forward.

1. Boost Local SEO:

Positive Google Reviews can elevate your local search rankings, making it easier for nearby customers to discover your business.

2. Leverage User-Generated Content:

Fresh, user-generated content from Google Reviews keeps your website relevant, encouraging visitors to engage and spend more time on your site.

3. Build Trust and Credibility:

Displaying Google Reviews provides powerful social proof. With 87% of consumers reading online reviews, positive feedback helps build trust and influence buying decisions.

4. Increase Click-Through Rates:

Showcasing Google 5 star ratings in search results can increase click-through rates by up to 35%, driving more traffic to your site.

5. Improve Local Pack Rankings:

Active engagement through reviews boosts your visibility in Google’s Local Pack, helping your business stand out in search results.

6. Enhance SEO with Structured Data:

Embedding reviews using schema.org enhances your SEO, giving you rich snippets (like star ratings) in search results and improving visibility.

Additional Features of the Tagbox Google Reviews Widget

A.) Features of Tagbox Reviews Widget Offered

Tagbox provides a responsive and coding-free Review Widget and lots of features to make your widget look more attractive. 

  • Multiple ThemesTagbox has multiple theme options. Explore our template library and choose from various layouts, such as sliders, Square Photos, etc.
  • CTA Button – Add a CTA Button on your post to make your widget actionable. This will increase sales and conversions on your website.
  • Integration – As mentioned above, we are compatible with all the CMS and other marketing review platforms like Airbnb, Yelp, and many more.
  • Custom CSS – Maintain brand consistency and create your style and design for your widget.
  • Banner – Upload or Design your banner by adding colors, text, icons, etc. 
  • Font Style – Customize colors, layouts, and arrangement, and toggle the visibility of specific widget elements like dates, the Google logo, and more.
  • Moderation – Easily moderate irrelevant content and showcase selected content.
  • Analytics –  Gain insights into your embedded code, such as the number of views, impressions, etc.
  • Social Media Integration – Share collected Google Reviews on your social handle or run ads to drive more CTR.
  • Profanity Filter – Enable profanity filter to block and discard vulgar content automatically. 
  • Support – 24/7 customer support and technical assistance via email, chat, phone, and video, offering clients the utmost flexibility to reach out for help anytime.
  • Automatic Updates: The widget updates in real-time, ensuring that the latest Google Reviews are always displayed on the website without any manual intervention.

B.) Increase Google Reviews on your Google Business Profile

Tagbox provides a special feature called “Review Hub” to collect more views on your website. By enabling the feature form you can add a Button or QR code to your widget banner. 

After clicking on the button, a form will appear on which users can write reviews for your brand. These reviews are collected on the Tagbox dashboard.

Tagbox Review Hub

You can also customize the button text, font size, button size color, etc. 

google reviews for website

Best Tips for Adding Google Reviews to Your Website for Free

To get the maximum interaction on your website, follow the additional recommendations by our experts.

1. Moderating the Reviews:

The Tagbox Moderation feature allows you to remove irrelevant content from your collected UGC that hampers the quality of the content, and curates it into the most significant ones.

2. Highlight Top Reviews:

Select and showcase the most compelling or positive Google Reviews on the website using our PIN Feature. This feature helps you pin the reviews you want to add in front.

3. Add CTA Button:

The Tagbox Widget allows users to add different CTAs to different reviews. You can add call-to-action buttons like Book Now and Shop Now and redirect the user to a new designation.

4. Comply with Guidelines and Legalities:

Ensure you comply with Google’s guidelines and legal requirements when displaying Google Reviews on your site to avoid any potential issues.

Where to Display Google Reviews on Your Site?

There are several places on your website where you can Google Reviews Embed on Website. The effectiveness of displaying Google Reviews depends on your brand and website’s look and feel.

  1. Homepage: Your website’s homepage is ideal for prominently showcasing Google Reviews. Positive reviews can instantly build trust with visitors and encourage them to explore your site further.
  2. Testimonials Page: A dedicated testimonials page is an excellent location for embedding Google Reviews on the website. Visitors seeking feedback from previous customers will appreciate this integrated social media widget.
  3. Product or Service Pages: Embedding Google Reviews on a website’s product or service pages offers social proof that can influence purchase decisions. Potential customers can see real-life experiences related to the specific offerings they are interested in.
  4. Contact Page: Placing a few select Google Reviews on your contact page can reassure visitors about your business’s reliability and responsiveness, making them more likely to reach out.
  5. Sidebar or Footer: Integrating a small Reviews widget in the website’s sidebar or footer ensures visitors can access reviews conveniently throughout their browsing experience.
  6. Pop-ups: Consider using pop-up notifications that showcase recent positive reviews. These can grab visitors’ attention and leave a lasting impression.
  7. Blog Posts: Adding Google Reviews within your blog posts can add credibility to your content, especially when discussing products or services.
  8. Landing Pages: Landing pages designed for specific campaigns or promotions can benefit from showcasing reviews related to the campaign’s focus. This can boost conversion rates.
  9. Product Galleries or Portfolios: Pairing product images with related Google Reviews using the Photo Gallery Widget in your galleries or portfolios provides visitors with a comprehensive view of your offerings and their quality.
  10. About Us Page: Humanize your brand by displaying reviews on your ‘About Us’ page. This can help establish a personal connection and trust with your audience.
  11. E-commerce Checkout Page (to reduce abandonment rates): At the final stage of the buying process, showing reviews can alleviate any last-minute doubts and encourage customers to complete their purchases, reducing cart abandonment rates.

Wrapping Up!

Embed Google Reviews on website is a powerful way to build trust, boost SEO, and increase customer engagement. By showcasing genuine feedback from satisfied customers, you create an immediate, positive impression that influences potential buyers and strengthens your brand’s credibility.

Displaying Google Reviews enhances your local SEO, making it easier for customers to find you online. Customizing the widget to align with your website’s design ensures a seamless, professional look that builds authority and keeps visitors engaged.

With the Google Review Widget, you can effectively share valuable customer insights, enhance user experience, and drive more conversions. Now that you’ve learned about the benefits and the simple setup process, it’s time to get started! Boost your business growth, revenue, and reputation by embedding Google Reviews today.

FAQs

You can easily add google reviews on your website in two main ways.

  1. Using a Google review widget tool like Tagbox Widget
  2. Using a WordPress Plugin

If you have created your website using Wix, you can easily add Google Reviews to website section by following the steps mentioned above.

Unfortunately, Google does not offer the option to embed reviews directly anymore. You must use the Google Business Profile API or Widget. Successfully using the API requires technical expertise, so it’s not recommended for beginners.

Yes, you can! Unnecessary negative reviews can damage your brand’s reputation. The Tagbox Review Widget offers a content moderation panel that can be used to eliminate unwanted reviews from your Reviews Widget.

Every brand must strategically place Google Reviews to garner maximum exposure. Websites are the perfect mediums for showing Google Reviews. However, using Tagbox, users can also include Google Reviews in emails, retargeting ads, and digital screens to implement an omnichannel marketing strategy.

Yes, platforms like Tagbox provide widgets or plugins to display Google Reviews seamlessly on websites. These tools have many customization options and make the integration process more accessible.

Yes, responding to reviews, whether displayed through a widget or on Google directly, is crucial. It shows engagement and a commitment to customer satisfaction, enhancing your brand’s reputation.

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