How To Trend Your Brand on Twitter in 2025?: Best Strategies
Why Twitter? Well, trending on a platform with 330 million monthly active users has its own benefits, and we’ve discussed all of them below. We have also explored the key factors and some practical strategies involved in making you trend on Twitter. So, without further ado, let’s learn how to trend on Twitter quickly.
What Makes a Topic Trend on Twitter?
To better understand how to trend on Twitter, it’s essential to know how trends work. Trending on Twitter isn’t a single step process. Instead, there are multiple factors that impact whether a topic will trend or not. Let’s understand them separately to know how to end up in the “Trending” section.
a.) The Role of Engagement
One of the prominent parameters that makes something trend on Twitter is the engagement it draws. More people liking, retweeting, or sharing posts about a particular topic makes it a trend and hence moves it up in the algorithm. It eventually becomes a cycle where more engagement makes the topic trend, and brands use it to get more engagement because it’s trending.
b.) The Power of Hashtags
Tweets with relevant hashtags are retweeted 55% more than the ones without, making it a contributing factor in making a topic trend. When enough people use a hashtag in a short span, Twitter algorithm assumes that it is a popular subject, making it appear in the trending section. This means that hatag is a powerful Twitter marketing tool and with an effective hashtag campaign, you too, can trend there.
c.) The Role of Timing
It’s very important to focus on when you post a Tweet to make sure it trends. You may have the best opinion in the world about a certain event, but it won’t make you trend unless you share it while the topic is hot. On the other hand, even if you’ve made a silly joke but at the right time, you may get viral.
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How to Find Trending Topics on Twitter?
Now that you understand the factors contributing to making a topic trend on Twitter, it’s time you know where you can find the topics that are already trending. This way, you can analyze what works and eventually find out how to trend on Twitter.
– Using Twitter’s Trending Section
The best way to check out whats trending in your region is to navigate to the “Explore” page and go to “Trends” section. Here you’ll find what’s globally/ locally trending.
Brands often use these topics and hashtags to stay relevant by posting about them. This significantly improves engagement on their account, resulting in a better reach. You mist ensure that your Tweet is relevant to the topic you’ve chosen to get the maximum benefits.
– Exploring Twitter Trends with Tools (Google Trends, Trendsmap, etc.)
Apart from Twitter’s “Trending” section, there are also some third-party Twitter marketing tools you can use to find out what’s trending. Tools like Google Trends and Trendsmap give detailed insights into the trends with details like search volume, when did the trend start, how it is going, etc.
You can also add filters like locations, time, categories, activity, etc. These tools help you better analyze trends and decide whether to use them.
– Monitor the Industry
This might sound a bit old school, but it is highly effective. You must be alert in the industry to identify what might be trending right now. Tracking what your competitors and potential customers are talking about not only helps you find what’s trending but also helps you better understand the market.
8 Best Strategies To Start Trending On Twitter
You know what makes a topic trend and how you can find the trending topics, but as a brand, how do you trend on Twitter? Well, here are some of the most reliable strategies to keep you ahead regarding Twitter trends.
1.) Content
Content plays a crucial role when it comes to trending on Twitter. The content in your Tweet should be engaging enough to become a trend. Spark conversations about relevant topics, be creative and authentic with your content, and use visuals wherever necessary. You must understand the audience you are catering to and choose the tone of the content accordingly to ensure maximum engagement.
Here is an example of how a Tweet with good content grabs attention, conveys its message, and encourages one to take action.
2.) Use Hashtags
A hashtag is a powerful tool that you can use to trend on Twitter. Be it a unique yet eye-catching hashtag or something that is already viral, a good hashtag can make you trend in no time.
Tweets with hashtags are statistically retweeted more, making it an important factor in making you go viral. Some of the most trending hashtags on Twitter in 2025 have been #Grammys (4 Million Tweets) and #Oscars (3.9 Million Tweets). There are so many hashtag tracking tools that you can use to find trending hashtags and evaluate your performance as well.
3.) Be Consistent
When you post consistently on Twitter, you start to grab the attention of other users as they see you every day and, hence, remember you. Therefore, if your content is engaging enough, consistency significantly increases its chances of trending. In fact, a consistent content plan for Twitter increases interaction by 26%, making consistency essential for anyone wondering how to create a trend on Twitter.
4.) Pick the best time
Punctuality is as important as creativity in order to stay trending on Twitter. You can be as creative as you want, but if you are not timing your tweets correctly, you’re missing out on a lot of potential followers. You must pick a time when your audience is most active and likely to engage with your tweet. Make sure that a topic is still relevant at the time you post about it to get the maximum interaction. For example, posting about the FIFA World Cup 2022 in 2025 would never get you as much engagement as it would’ve gotten back in 2022.
5.) Use a Trend
One of the most effective and easiest ways to trend on Twitter is to leverage an ongoing trend. When you tweet about an existing trend, Twitter shows it to people who are already interested. This enhances your chances of reaching more people. It is why whenever there is something fun in trend, brands make the most out of it through videos, memes, and Tweets about the same to stay relevant.
Here is an example of a user leveraging the Oscars 2025 trend to increase engagement on their content. This can be considered as a great combination of picking the right time, creative content and using an already existing content to get viral.
6.) Encourage Others
If you are tweeting about a specific topic or using twitter hashtag, its important that others also use it to make it trending. Hence, crafting a tweet in such a way that it encourages other to retweet or use the same hashtag in their tweets increase your chances to trend. One effective way to do so create a hashtag campaign and create a challenge for the users.
Ask them to participate by uploading there photos using your hashtag and announce an attractive reward. To encourage them even more you can also showcase the best picture on your website by embedding a twitter feed. Tagbox is a Twitter widget that helps you do the same with ease.
7.) Interact and Engage
Interact with everyone who’s engaging with your Tweets to stay on trend for a longer period. The conversational thread between users is attractive to others and encourages them to engage as well. Mentioning people in your Tweets also increases the chances of them replying, eventually increasing engagement on your tweets. It’s even better if you get an influencer to reply to your Twee, as then the tweet will be visible to their followers, significantly increasing your reach. After all, that’s what brand ambassadors for big brands do.
8.) Start a Brand Beef
Nothing makes you a part of conversation better than a spicy beef. A playful banter with your competitors can make you both trend rapidly. Brands historically have used this tactic for mutual benefit and attain relevance among their crowd.
Here’s how Burger King started a beef by using just 2 emojis and everyone knew what they were talking about.
Conclusion
With all these tricks to trend on twitter up your sleeve, you’re now stronger than ever. We hope you’ve got the answer to the question “How to trend on Twitter.” These techniques will help your brand grow in every way, whether it is by increasing your Twitter followers or repurposing your content on other marketing fronts. So, start the journey to becoming a trend today with these effective techniques.
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