Ever noticed how you trust a friend’s post more than a brand's ad? That's the power of Facebook UGC, which is not just content but a social proof, authenticity, and engagement on the go. Today, we see this UGC everywhere, from Facebook’s viral reels to reviews, real people are shaping how we discover, trust, and…
In November 2022, Royal Enfield - the renowned two-wheeler company geared up for their event of the year ‘Rider Mania.’ The event was a big hit and a part of the credit goes to Taggbox's Social Walls, displayed at different event venues. We helped Royal Enfield to boost audience engagement during the event and promote…
In recent years, user-generated content and influencer-generated content have become essential to businesses' marketing plans. The impact that they have created for brands and businesses is unparalleled. As marketers, we must dig a little deeper and learn about them separately and comparatively. As we go further, we shall understand both these concepts and recognize why…
We live in a world full of social media enthusiasts, making it even more important for marketers to manage their social media feeds. However, keeping the audience engaged and maintaining a social media presence is challenging. Did you know marketers spend around 10 hours a week optimizing their social media feeds? Social media schedulers take some…
Professional content with stock photos at the heart has been a key feature of traditional marketing for many years. However, with user-generated content (UGC) well and truly here, the winds are changing and people are connecting more with authentic user-generated content. For marketers, this statistic tilts the scale in favor of UGC but let’s not…
❝ In the digital age of marketing, content is an ocean whereas #Hashtag is a boat that helps the brand reach the shore (customers). ❞ As per the current marketing scenario, hashtag marketing is so omnipresent that a majority of business owners and marketers consider it a common practice to achieve their marketing goals and…
Marketing has undergone a significant transition. It is no longer limited to conventional techniques. Instead, everything is just a scan away. QR codes have played a significant role in this drastic change. QR codes make the process swift, instant, and error-free. Additionally, customers gain access to comprehensive information through QR codes. One can make marketing…
Did you know that 72% of customers choose emails over anything else as their primary business communication channel? So why do you think emails are so efficient? Enables brands to reach out to prospects at large, spark conversations and build a brand-consumer relationship. Helps beef up user interest in activating abandoned carts. Drives campaigns capable…
Omnichannel marketing is the practice of promoting your product and service exactly where your target audience is. With this strategy, the brands analyze how their audience is behaving on various channels and strategize their content accordingly. Statistics show that people interact with about six to eight touchpoints before they make a decision. Hence, consistently providing…
Many brands are leveraging user-generated content as a solitary marketing strategy, as 86% find UGC the most effective content to showcase their brand’s authenticity. However, every successful marketing strategy begins with a target-oriented approach. As a marketer, you must have a set of goals in your mind. Once your UGC campaign is live, these goals…
On 5th August 2020, Instagram introduced the world to Reels – “A new way to create and discover short, entertaining videos on Instagram.” Since then, the hottest new content format has changed how social media users create and consume content. The impact of embedding Instagram Reels is that everyone wants to put on their best shoes and…
You have organized an event and covered all the areas for a successful one. However, marketing your brand the right way is crucial as people need to know what your event is all about. Therefore, you need to pay extra attention to this area. This task becomes a lot easier and result-proof through brilliant event…
Churches across the globe share one common objective; that is to boost their community. The more the people stay active with a church's activities, the more lively its community would be. Social media channels serve as an excellent platform for this community building since people love to be a part of online communities. In addition,…
"Wherever the art of medicine is loved, there is also a love for humanity". Kansas City University is a 100-year-old private medical university that aids in the growth of humanity as a whole. They wanted to amplify this humane approach by showcasing the joyous feelings of graduates from the "Class of 2022" through a social…
Trying to build a secure marketplace for your brand? Brands invest a lot of time developing new products and the perfect marketing strategy to promote them among potential customers. Technological advancement and the emergence of social media have made it easier for brands to engage with their audience. But with so many brands emerging in…
Personalization and user-generated content are two essential components of showcasing your brand's story. With the growing need for customized and individualized content, marketers use this personalization feature to alter the content per the targeted audience. 93% of businesses with advanced personalization strategies experienced a boost in their revenue. On the other hand, UGC being the…
A new question has cropped up: Is investing in video marketing campaigns limited to social media platforms? Your brand is spending too much on video marketing strategy and indeed you are hesitant to explore new horizons. However, embed YouTube playlist on your website is a strategic and safe move that offers more ROI than risks. …
