You might ask for Social commerce definition? Or maybe what is social commerce? And more such queries are increasing rapidly as the influence of social eCommerce is growing in the eCommerce & social media landscape.
In recent times, the gap between social media and ecommerce has diminished extensively with more and more users resorting to social media for shopping & exploring products/brands/services.
This blog will be a comprehensive guide to your strategy building for growing brand/business with social media commerce.
- What Is Social Commerce
- The Categories
- The Benefits
- The Trends
- The Examples
- How To Create Your Social Commerce Campaign
Let’s get started with the blog.
What Is Social Commerce?
Social commerce is the integration of social media with eCommerce to deliver a more targeted, simplistic, flexible, and delightful digital shopping experience.
It is also known as social eCommerce or social media commerce in different industries, categories, and ways.
Social media is a popular destination for millions of users globally to look for new products, follow brands, interact with them, and even buy products.
These social media shopping features & functionalities gave rise to social ecommerce, which is now expanding its footprint to other channels like websites, signages, emails, etc.
The 2 Categories Of Social Commerce
The catch with it is that it has 2 dimensions, both of which we have explained below.”
1. Social eCommerce On Social Media
When you use social media to sell your products to the consumers by using social shopping features like shoppable Instagram, Facebook shops, or Pinterest buyable pins, etc.
In this, you allow users to see products through social media posts and add checkout links to these posts where users can buy the displayed products. The channel of execution is social media platforms.
2. Social Commerce On Website
In social commerce sites, you bring the social media posts (content) to your website, make them shoppable, and embed them so that website visitors can shop the looks they like.
It is a top-rated and trending solution that brands & businesses globally are using to improve their conversion rate along with building brand trust & engagement.
Social commerce platforms like Taggbox commerce are used to create shoppable social media posts or shoppable UGC posts and embed them on websites.
Social Commerce Benefits For Your Brand
1. Grow Your Audience Reach
Social Media has billions of active users globally so it offers enormous opportunities for the brands to reach a wide and extensive audience that helps in uplifting brand awareness.
It also magnifies the touchpoints for you to engage and connect with your consumers. Having a wide audience reach will surely ensure maximum traffic & growth prospects.
2. Unparalleled User Engagement
The engagement that social media shopping brings in for your Ecommerce leads to more than one transaction. Incorporating social media commerce into your marketing strategy helps you enhance user engagement with your brand through different channels.
As the user engagement increases on the brand’s digital channels, it helps your social presence, digital interactions, and most importantly, SEO performance by empowering your website with higher dwell time and reduced bounce rate.
It helps to increase your SERP ranking, and you get more impressions in search results. More search results mean more clicks and thereby more traffic to your website.
3. Increase Conversion Rate & Sales
As we discussed, social ecommerce brings more traffic, engagement, and social media reach for your business, it increases your chances of conversions & sales.
Integrating social media content with shoppable products and displaying them on social media or on your website combines the point of inspiration and point of sale.
It creates more purchases & instant buying decisions by the consumers. Also, it allows them to make more informed & reliable shopping decisions.
Increase Conversions, Engagement, & Brand Trust
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4. Build Trust With Social User-Generated Content
The best part about social media is user-generated content that it has about brands & businesses. User-generated content is any form of content created & shared by users (or customers) about a brand & its products.
It is the most authentic, trustworthy, and reliable form of content for brands as it is driven by real experiences & reviews of real customers.
Integrating commerce with social media user-generated content about your brand can help you build trust among the new users and even showcase authenticity & reliability.
5. Instant & Simple Checkout Experience
Having a simple, short, easy, and hassle-free checkout or buying process is essential to ensure maximum conversions and minimum bounce rate as users won’t drop out due to complexity.
Social media commerce provides an instant, seamless, and quick checkout option for consumers.
A simplified checkout process and shorter buying journey plays an important role in hiking conversion rates and lowering the cart abandonment rate.
6. Maximize Sales & Revenue With Social Commerce Platforms
Social eCommerce is not just about leveraging social media platforms only. You can grow your conversions & revenue opportunities by taking social media commerce to your website or email campaigns
Using a social commerce platform, brands turn social media content into Shoppable content that they publish on other channels, especially websites.
It is helping in expanding social media shopping to new demographics & opportunities, leading to maximum sales & customer acquisition along with retention.
Social Commerce Trends
Here are some of the most popular and useful trends that you can leverage for your brand.
1. Invest In Social Stories
Social stories have seen immense popularity since their inception. Now, you can even make your stories shoppable, and as they have more engagement than social media posts so it could lead to more leads & conversions.
2. Shoppable Visual Galleries
Using a social commerce platform, you can create shoppable galleries of visual social media content and embed these galleries on your website, be it on the homepage, category pages, product pages, or more to increase engagement & sales.
3. Mobile-first Optimization
Now the maximum online shopping is taking place through mobiles & even mobile-optimized websites & platforms have better opportunities, so you should focus your strategy based on a mobile-first approach.
4. Affiliation With Influencers
Although it might be an old trend, influencers are still popular and relevant in this spectrum. So, find & leverage the industry influencers to empower your social media shopping strategy.
5. Create Social Gamification Campaigns
It is one of the most crucial social media commerce trends. You should create gamification strategies where you can encourage user participation in exchange for rewards and recognitions.
It is an excellent way to generate buzz about the brand, leverage user-generated content, ignite engagement, and boost sales for your social media commerce campaign.
Social Commerce Examples
1. ASOS’s Shoppable UGC Gallery
ASOS, a famous British online fashion and cosmetics retailer, has the perfect social commerce example where they have created a gallery of shoppable UGC posts on their website.
They asked their customers to share the images of them wearing ASOS products and upload it to social media with their brand hashtag. Then they carefully select & create a shoppable gallery on a website where new customers can shop the look.
2. Kate Spade’s Shoppable Videos
Kate Spade, a luxury fashion design house, has been into shoppable social content for a long time. They have created many shoppable videos with their celebrity brand partner Anna Kendrick.
Last year, Kate Spade NY integrated with Anna to create short shoppable film during the New York Fashion Week along with some short shoppable videos.
These shoppable videos were shared on social media & digital channels where users can see the collection and shop the products they like through the video that contained checkout links.
Create Your Social Commerce Campaign Now
Social media commerce or social shoping is gaining popularity continuously with even the world’s biggest brands acknowledging its importance. It will become more useful & powerful in the coming times.
We have a perfect solution for you to leverage social ecommerce for your brand to increase your sales, build brand trust & credibility along the way, and generate maximum audience engagement.
Taggbox commerce offers you the solutions to turn your social content into Shoppable content feeds that you can embed on a website or emails or in-store to allow users to shop the products in real-time.
Even you can turn UGC into shoppable UGC, allowing users to shop the complete look as shown in UGC posts. It will help you deliver a more complete & fulfilling shopping experience.