A social media hub or simply a social hub is a digital tool that collects content from various social networks and displays it all together. A social media hub aggregates content with multiple social media channels like Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest, Vine, YouTube and more, it becomes difficult for a brand to control its posts on every social network. The brand becomes socially scattered.
Social hubs provide a social snapshot of the activities of a brand from every single social channel. Brands which are socially active consider social media hub for their content aggregation and simplification. Social hubs allow brand followers to follow/like/join each of the social networks directly from the social media hub. Followers and brands can have instant access to all the social media streams and activity together at one place.
Also, consider how painfully time and energy consuming is the task of using social media channels individually. Updating posts on each channel, responding to follower queries, providing feedback, giving updates and a whole lot more is required to be done for each and every social channel.
Social network hubs provide followers, potential customers and the brand itself with a new dimension towards social marketing. On a broad note, everyone can experience cross-platform streams embedded on a social hub at an event easily.
Let’s see how social media hub simplify social advertising, reduce marketing efforts and increase event engagements–
1. Increase User Engagement
Social media hubs for websites and events aggregate social media content and display them all together at a single place. This increases the chances of user-interaction of a brand with its followers. A user does not have to go to multiple different channels of a brand and socialize there. Instead, he can simply tweet, post, like, share, subscribe all at one place.
2. Real-Time Interaction
Social media hubs just like social media walls have the functionality of displaying aggregated content in real-time. The real-time functionality serves as an advantage because conversation and chats or quick responses required for social media campaigns conducted by brands all require to be quick and in real-time. Real-time feature is highly beneficial in social network hubs for events where all the live-action and fun can be displayed on the digital signage in real-time.
3. Content Moderation with Social Hubs
Social media hub software provides brands with the much-needed filter for content moderation. Social media platforms can get ugly and followers and general users may post inappropriate feeds to the brand’s account in the form of inappropriate pictures or videos or may share derogatory comments. Content moderation filter with social hubs is a great feature.
4. Leverage Sales and Revenue
Social hubs are great when it comes to swelling up the sales of an organization. Making conversions of potential customers into real customers and improving the overall brand value and brand image in the social sphere is a task the social media hubs do impeccably.
Brands can also embed social media hubs in WordPress or create a social hub for a website and embed the social hub on the website. Social hubs for websites are similar in their functionalities and features to social media walls. Social media hubs are useful tools that brands can make use of efficiently to reduce their costs, bring their social identity and interaction together under one roof and simplify their social media strategies.
If you want to create a social media hub for your website then you can go with Taggbox. Taggbox is a social aggregator tool which empowers brands to simplify their social strategies in a cost-effective way.