For quite a long time, virtual events have been marking their territory in the marketing world. The coming year of 2021 will force marketers to frequently organize virtual events to stay connected with their potential audience.
Speaking of the VIRTUAL EVENTS, the ‘Social Wall’ has emerged as one of the most effective ways to engage the maximum number of people through engaging social media content.
All thanks to the social media aggregator and virtual event engagement tools like Taggbox, which has made collection & curation of social media feeds (via handles, hashtags, mentions, etc.) into a single feed called a Social Media Wall, aka Social Wall.
Keeping the importance of social walls in virtual events, we have penned down this blog that revolves around Social Media walls.
You will also get to know how you can add a social wall to the most popular virtual event platforms.
So without wasting time, let’s begin!
- Social Media Wall- The Basics
- Need for Social Media Wall In Virtual Events
- Taggbox Social Wall For Virtual Event
- How to Add Social Wall In Popular Virtual Event Platforms
Social Media Wall- The Basics
The aggregation and curation of social media feed from diverse social networks (via hashtags, handles, etc.) into a single feed is known as a ‘Social Media Wall.’ This wall can be then embedded on any digital signage screen in an event in real-time.
Generally, they displayed live social wall on signages includes a # to encourage attendees to share their exciting moments at the event.
The best thing about a social wall is that content gets refreshed automatically in real-time as soon as you post any new content on your social media handles.
Need for Social Media Wall In Virtual Events
In this digital era where almost everything is associated with technology, the integration of Social Wall x Virtual Events has made it easier for marketers to organize Different types of virtual events like Conferences, Webinars, Fitness & Health Events, and more online on the internet.
You can place multiple social media walls at the virtual event venue, such as behind or to the sides of the stage, in the lobby, or any other area where most people can see the engaging content.
Mention below is a few reasons why you need a social wall in a virtual event!
1. Encourage Hassle-free Healthy Communication
In a virtual event, where both the attendees & speakers are behind a screen, it gets difficult for event organizers to keep the interaction going on. This is why a social wall comes into the picture.
By integrating a social wall into a virtual event, you can make your attendees look more visible and appreciated by encouraging them to post pictures of themselves.
Also, speakers get to see the attendees, and therefore both of them can communicate with each other without disturbing the live-stream in any way.
2. Boost Engagement
Virtual events are accessible to a global audience. When you integrate a social wall to such events, you let like-minded people with common interests connect easily, share their opinion, thoughts & other ideas in the most convenient way.
Fortunately, a social media wall in virtual events acts as a great way to capture attendees’ attention by offering plenty of opportunities to them.
3. Emphasize More on Networking
A social wall in virtual events can help attendees in several ways. For instance, attendees can communicate through event hashtags or mentioning spokespersons, organizers, sponsors, or other attendees in social media posts.
Social Wall will help your virtual event attendees connect as well as experience fresh network opportunities.
Taggbox Social Wall For Virtual Event
Virtual event engagement tool- ‘Taggbox’ gives marketers the power to collect valuable & engaging content from diverse social media platforms like Facebook, Twitter, Instagram, and more.
The aggregated content can then be curated into a single feed (after being customized & moderated), also known as a Social Media Wall, which is also discussed here.
This social media wall can be displayed on a display screen or device in virtual events like website streams, live streaming, webinars, or any other digital event.
In addition to this, Taggbox Social Wall for virtual events also offers plenty of overwhelming features like:
- Customization: Apply different-different themes, backgrounds, banners, font sizes & colors, etc., to change the look and feel of your social media feeds.
- Advanced Moderation: To help you filter out all the unnecessary and unwanted content from your social media so that you can show only the fresh & unique content through the social wall.
- Responsive Design: Taggbox virtual event social wall has a responsive design, i.e., it is compatible with all sizes screens as well devices.
- Easy Embedding Options: With easy-breezy embedding options, you can display your social media wall on any of the virtual event platforms like Vfairs, 6Connex,Inxpo and so on.
- Cost-effective Pricing Plans: The pocket-friendly pricing options offered by Taggbox will make you quickly opt for this tool to take your business to new heights. This virtual event tool not only provides paid options as per your event size & needs but also has a ‘Free-trial’ plan for 14 days. How cool is that!
UAEU Added Social Wall to Boost Engagement During Virtual Graduation ceremony
The Graduation Ceremony is a very special & memorable event of every person’s life who has been to a college or university. Keeping in this mind, the oldest & popular university in UAE which is United Arab Emirates University had recently conducted its 40th annual graduation ceremony.
The ceremony was conducted Virtually, but you must know that there are several barriers that come in the way of hosting such events.
In this section, we will talk about the challenges faced by UAE University as well as the solution provided by Taggbox.
UAEU Virtual Graduation Ceremony: The Challenge & The Solution
One of the most important factors that affect the success of every virtual event is ‘Engagement & Reach’.
This is why, helping the university to come out with a solution, Taggbox Social Wall Ticker came into action. Using this feature, UAE University embedded its live stream on its website, along with showcasing the live user-generated content on Twitter & Instagram.
The attendees, students, and all the other participants were encouraged to create & post content using 2 unique hashtags for the graduation ceremony
The UAEU created 2 social media walls including:
- One social wall was being displayed as a ticker along with a live streaming display.
- While the second was integrated into the ceremony landing page as a social media widget.
In short, Taggbox lended a helping hand to the virtual event organizers by letting them collect & curate posts using the above-mentioned hashtags into a social media feed.
In addition to this, this Social Media Feed was shared in real-time on Instagram & Twitter to help UAEA expand the reach & awareness of their ceremony to maximum number of audience.
How to Add Social Wall In Popular Virtual Event Platforms
The increase in demand for Virtual Event by big and small brands have given rise to numerous virtual event platforms.
From conferences to trade fairs, you can leverage any of these platforms to host online events of any size.
The virtual event platforms’ best thing is that they offer webinar functionality with communication features for more in-depth attendee networking.
Not just this, but you also have the power to analyze audience engagement with your virtual event with the help of these platforms’ reports.
To make it easier for you, here’s a brief step-by-step guide explaining how to add a social wall to top virtual event platforms. So keep scrolling down!
The first HTML5 virtual environment platform- “6Connex,” is popular amongst businesses of all sizes for helping them host virtual events like virtual Product launches, virtual summits, and more.
This platform comes with many benefits like brand building, global audience engagement, boosting sales & so on.
Here are the steps to embed your Social Wall on 6Connex virtual event p crelatform!
Create your Taggbox Social wall by login into your account. Once you are done with creating Social Wall follow these steps to embed your wall in the 6Connex virtual event.
If you are new to Taggbox Social Wall, Read this detailed article on how to create a social wall.
At the bottom of the sidebar, click on the Display option.
Here, a popup appears.
Now click on “Embed in virtual Events,” and don’t forget to adjust the height and width as per the need.
Login to your 6Connex account and click on the content library.
In Content options choose HTML Window
In HTML Window, you will see two options 1. Insert Link Or HTML Code.
With Taggbox, you get both options to insert a Social wall as per your requirement.
Now you have succesfully added Social Wall in 6Connex virtual event platform. Display in prefered are of virtual event for best audience engagement.
Read our support article How To embed Social wall In 6Connex Virtual Event to know the complete steps.
Want to host trade shows, job fairs, online conferences, and more with unparalleled support? Expecting to see greater engagement in your virtual event?
If yes, then “Vfairs” is just so right as they have a virtual event model to keep attendees engaged in virtual events.
To connect the global audience in a seamless virtual experience offered by this platform, follow the below-mentioned steps!
Let’s Get started; follow the same steps as given in the 6Connex section until you get your social wall embed code to display in virtual events. After that, follow the below steps:
Once you get the code login to your vFair virtual event Dashboard.
Now you can post this embed code in a suitable area of vfairs virtual events. Some examples are
A) Exhibition hall
B) Waiting Area
D) Networking zone etc.
You can also display social Wall with a live stream with Wirecast, Obs studio, or other streaming tools and upload live stream in vfairs virtual events.
To know the complete steps, Read Our Support Article On
Created in 2008, WorkCast has run over 10,000 events for more than 2 million attendees and worked with the world’s leading companies like Sony, AutoDesk & many more.
This cloud-based virtual event software helps in hosting a multi-session online event on any divide from anywhere.
Steps to embed a Social Wall on WorkCast!
Follow the Same steps until Getting an Embed code or embed url for your social wall.
Login to your workcast account
Now go to your Existing Virtual Event.
Choose a Section where you want to show our social Wall. The Template can be created with a social media feed built into either a Registration Channel page or an Auditorium. It can be a great way to get audience interactivity fed into your event.
Now put TheTaggbox embed code in that particular section
To know the complete steps, Read Our Support Article On
4. Common Steps To Embed Social Wall in Any Virtual Event Platform
These are the steps that will help you embed a social wall in virtual events and not on just a specific event platform.
Like all the event platforms mentioned above, you have to click on the ‘Display’ button at the bottom left corner of the Taggbox wall editor.
A popup showcasing two options, i.e., ‘Display Wall’ & ‘Embed in Virtual Events’ will appear.
Step-3 Here, you need to click on “Embed in virtual Events” and then follow a few more steps:
- Generate the virtual event embed code from the Taggbox code generator by clicking on ‘Generate Code.’
- Adjust its height and width as per your requirements.
- Copy the generated code on the clipboard.
- Open your virtual event webpage source code and paste copied embed code wherever you want to display it.
Now Copy this embed to your virtual event, And you are done!
If you still need any help contact us at [email protected]
In a nutshell, the integration of social walls into a virtual event has accelerated virtual events’ success in so many ways. But as an event organizer or a marketer, you should keep looking for new exciting ideas to boost your event marketing strategy.