In the dynamic realm of social media, YouTube influencers wield unparalleled influence and captivate audiences worldwide. These types of influencers, a diverse cohort of UGC content creators, wield immense power in shaping trends, inspiring millions, and redefining entertainment.
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How to Find YouTube Influencers For Your Brand
According to recent blogging statistics, 77% of internet users regularly read blog posts. This highlights the importance of utilizing influencer marketing to reach a broad audience through diverse content types, including blogs and videos. Here are some effective strategies:
- Keyword Search: Utilize YouTube’s search bar to find content related to your industry or interests. Look for channels with substantial subscribers, engagement (comments, likes), and content that aligns with your brand.
- Influencer Platforms: Use influencer marketing platforms like Ainfluencer, FameBit, AspireIQ, or Upfluence. These platforms allow you to search for influencers based on niche, demographics, engagement rates, and more.
- Social Media Monitoring: Explore social media platforms, especially Twitter and Instagram, using relevant hashtags or keywords related to your industry. Many YouTubers promote their content across multiple platforms.
- YouTube Analytics: Leverage YouTube’s built-in analytics to identify top-performing videos and creators within your niche. Look at engagement rates, audience demographics, and view counts.
- Google Search and Trends: Use Google Trends or perform a Google search for popular topics within your niche. Often, top YouTubers covering these topics will appear in search results.
- Collaborations and References: Keep an eye on influencers within your industry who collaborate with other influencers or get referenced frequently. They might be influential within your target market.
- Industry Events and Conferences: Attend industry-related events or conferences where YouTubers might participate or speak. Networking at these events could help you discover relevant influencers.
- Influencer Agencies and Networks: Connect with influencer agencies or networks specializing in YouTube creators. They have insights into various types of influencers and can recommend suitable ones for your influencer marketing campaign.
- Community Engagement: Engage with your audience on YouTube by responding to comments or creating engaging content. This might attract the attention of relevant influencers or their followers.
- Directories and Lists: Look for directories or curated lists of top YouTubers in different niches available online. Websites often compile lists of influential creators by category.
List of Top YouTube Influencers:
1. PewDiePie (Felix Kjellberg)
He is a YouTube Influencer and a gaming content pioneer, PewDiePie even got a certificate from Guinness World Records for being the top YouTuber with the most subscribers on planet Earth. Renowned for his humorous commentary and Let’s Play videos, raising significant charitable donations.
2. Dude Perfect
Known for their exceptional sports trick shots and entertaining challenges, gained widespread popularity, boasting a diverse fan base and partnerships with major brands. The group broke the world records for longest basketball shot, highest basketball shot, longest blindfolded basketball shot, and longest sitting basketball shot.
3. Jenna Marbles (Jenna Mourey)
Jenna Nicole Mourey, better known as Jenna Marbles, is an American famous YouTube Influencer. Over ten years, her YouTube channel has accumulated approximately 1.8 billion video views and, at its peak, over 20 million subscribers.
4. David Dobrik
Dávid Julián Dobrík is an Internet personality. He found early success on the video-sharing platform Vine, before starting his vlog on YouTube in 2015. In 2019, he co-founded the photography app Dispo. A vlogging sensation, famed for his energetic style, captivating storytelling, and collaborations with celebrities, garnering a dedicated fan base.
5. Liza Koshy
Elizabeth Shaila “Liza” Koshy is an American media personality and actress. Her main YouTube channel has amassed more than 17 million subscribers, and her two channels have a combined total of over 3 billion views. She has received four Streamy Awards, four Teen Choice Awards, and a Kids’ Choice Award.
6. Casey Neistat
Casey Owen Neistat is an American YouTube influencer, filmmaker, vlogger, and co-founder of the multimedia company Beme, which was later acquired by CNN. In 2018, he founded 368, a creative space for creators to collaborate.
7. Emma Chamberlain
Emma Frances Chamberlain is an American social media influencer, YouTuber, podcaster, businesswoman, and model. She won the 2018 Streamy Award for Breakout Creator
8. Markiplier (Mark Fischbach)
Mark Edward Fischbach, known online as Markiplier, is a YouTube Influencer, actor, film director, producer, and screenwriter. He mainly uploads Let’s Plays and is known for his videos of indie horror games.
9. Shane Dawson
Shane Lee Yaw, known online as Shane Dawson, is a YouTube Influencer, actor, filmmaker, writer, and musician. Dawson was one of the first people to rise to fame on YouTube after he began making videos in 2008 at the age of 19 and garnered over 500 million views during the next two years
10. James Charles
James Charles Dickinson is an American beauty YouTuber and makeup artist. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he began uploading makeup tutorials.
11. MrBeast (Jimmy Donaldson)
James Stephen “Jimmy” Donaldson, more commonly known as MrBeast, is an American YouTube Influencer. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways.
12. Ryan’s World (Ryan Kaji)
Ryan’s World is a children’s YouTube channel for children aged 2–6 featuring Ryan Kaji along with his mother, father, and twin sisters. The channel usually releases a new video daily. A famous YouTube industry face for toy unboxing videos, building a significant following, and even branching into merchandise and entertainment ventures.
13. Rhett & Link
Rhett James McLaughlin and Charles Lincoln “Link” Neal III are an American comedy duo. Self-styled as “Internetainers”, they are known for creating and hosting the YouTube series Good Mythical Morning. Creators of “Good Mythical Morning,” delivering humorous content, music, and challenges, establishing a loyal fan base and multiple awards.
14. The Try Guys
Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang are a group of guys who will try pretty much anything for the audience’s entertainment. Former Buzzfeed members create diverse content, from humor-filled challenges to educational segments, connecting with a broad audience.
15. Gabbie Hanna
Gabrielle Jeannette Hanna is an American Internet personality and singer-songwriter. She rose to prominence on the video platforms Vine and YouTube before releasing her debut single, “Out Loud”, in 2017
