Content Writer

ob Responsibilities:

• Create and editing content for various platforms and campaigns 
• Manage published content to ensure timely up-to-date information is posted while properly archiving out of date content. 
• Identify key engagement metrics and content optimization strategies to ensure premium content creation 
• Researching industry-related topics (combining online sources, interviews and studies) 
• Writing clear marketing copy to promote our products/services 
• Preparing well-structured drafts using Content Management Systems
• Maintain an editorial calendar and keep all campaign objectives aligned with role expectations, goals, and schedule 
• Proofreading and editing created content based on requirements and best practices 
• Promote content on social media 
• Identify customers’ needs and gaps in our content and recommend new topics 
• Ensure all-around consistency (style, fonts, images and tone) 
• Update website content as needed
• Conduct simple keyword research and use SEO guidelines to increase web traffic 

 Requirements and skills: 

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines