In the recent times, event industry has firmly held hands with technology to boom the business. However, some part of the sector is yet unsure of the advantages their event business can experience with employment of these latest event technologies. The recent updates in event technology widened the scope of event planning and execution in order to increase audience engagement in the events. In the past, most of the work related to event execution, registration, feedback, even trending the event required manual efforts. These days, the industry holds useful tech-interfaces for all these activities.
With the upcoming of applications that can manage the audience engagement of events and platforms that enables reporting of real-time responses of the public, these technology upgrades can take the industry to another level. If your firm fails to keep pace with the changes and developments, it may lead to a setback to your business in a profit-generating industry.
Hence, in this time it is crucial to every firm in the event industry to adopt these technologies, and thus to adapt these techniques it is important to know what all industries prevail in the market that benefit your purpose of trending your event and engage the audience. Here is the list of 6 most promising event technologies that can help you increase audience engagement in events.
#1 Wearable Technology
Emerging products like smart watches and Google Glass in the market by tech giants like Apple, Google, and Samsung, clearly indicates the future of wearable technology in the world. Now if you are thinking how wearable technology can benefit an event execution, trust this, limit is only the imagination here. Using wearable technology, you can overhaul everything from a site inspection process for tapping into IOT to eschew inconvenient digging into pockets and looking for smartphones.
Factors like sending GPS directions of the attendees, mark automated check-ins, making e-transactions, receiving audience polls and live responses can all be made using wearable technologies like Smart watches, Go-Pro, Apple watches or Google Glass. When we talk about recording real-time responses and actions of the audience, imagine taking a note of the mood of the room.
Based on heart beat rates of your audience during delivery of a talk or launch of a product, it can be used for the analysis to plan out your pitch, speech, any prompt activity or even a presentation change for a personalized audience engagement.
#2 Virtual Reality (VR)
Virtual reality is one of the most talked about technology at this time, and the event industry will be massively reformed shortly by it. With companies like Google, Apple, Go-Pro and many other tech giants enormously investing in VR, it is sure to affect a lot of industries and businesses; Event Industry being one of them.
It has already become a trend in meeting and conferences and used in event execution by ways like replacing 3D setups or models of exhibition booths, Stages and other 3D arrangements with virtual 3D walk-through. Using Virtual Reality in events gives a real-time and pleasant experience to the audience. At the same time, it will lead to a significant cut down in investment.
#3 Social Media Walls
What will be a better platform than social media to increase your audience’s engagement with your events? Therefore, social media walls are one of the most promising event technologies to help event planning and execution and to trend the event in the market via social media. The best part of using social media is through social media stream wall where you engage with your audience, and then your audience trends your event, proving as a win-win situation for any event.
Engagement is hiked along with monitoring and analyzing the outreach and participation with such tools. If you are thinking about deployment of common walls, here is the answer. You can create live social and tweet walls or frame photo or video collages. These walls and structures are trending on social platforms using proper hashtags through the event’s social handle and attendee profiles.
All this happens in the event’s real time. Social Network Aggregators like Taggbox help the creation and use of such platforms for event’s purposes.
#4 Live Streaming
Recently, live streaming has become a widely used technology in the event industry. The technology has become widely accessible after services like Blab and Meerkat entering the market and gaining speed in the field. However, the response of event experts about this technology is a mixed outcome of both positive and negative aspects. With live streaming, an event assures its reach to everyone and anyone and thus marks a significant outreach. Also, this audience is potential future attendees.
But at the same time, that audience could have been potential profit generators which did not buy tickets and attended the event because it was accessible to them back at home on the internet. Whatever the perspectives, maybe, but the truth is that the chances of an event live stream not getting famous are very unlikely at present. Therefore, directly or indirectly it leads to a broad audience engagement for an event. Services like Meerkat, Periscope and Blab are there for live streaming.
#5 Gesture Control
Gesture control got mostly recognized after its emergence. However, after the Kinect’s advent, it perhaps became conventional. The technology is deployed in various manners to improve the ways of living, working and even playing. Eventually, it became a useful tool of audience engagement at events. Whether it is about delivering presentations and sessions with a motive to engage the audience or show trade stands and sales pitches, this technology has extended uses.
#6 Digital Swag Bags
There have been times when gifting takes away goodies bags to the attendees was a way of audience participation in the event. But do you think that gifting a bag with a sample product and pack of visiting cards would excite the audience these days? Well, we have the latest technological replacement of the age-old trick. Digital Swag bags are online gift tokens, virtual coupons or goodies which are en-cashed or withdrawn on the receiver’s choice. Consumers have widely embraced these gifts.
So next time you organize an event, don’t forget to give your audience a happy digital take away. This way you can also track the opportunity for your event/product in an analytical way and then use the data for future marketing purposes. Companies like Virtual Event Bags, Event Baxx, and Zoliro are offering such digital swag bags.
Don’t forget to read our compilation of best event management tools for 2019-20