How To Embed Shoppable Instagram Posts On Your E-commerce Website

Ecommerce Marketing
6 min read

2019 has already reached its half-life and the marketing world has accepted the significance of shoppable posts in revolutionizing the e-commerce marketing platform. Recently Instagram announced the rolling out of shoppable posts live worldwide anytime soon, since then the relevance of Instagram Shoppable Posts have heightened to an altogether new height.

It’s like music to every marketer’s ears and a dream come true for almost all the online retail business owners. Right!

But until the rollout of the Instagram Shoppable Posts worldwide happens, till then how do you make your Instagram feeds shoppable? Well! There’s one way of doing that. You could embed your Instagram feeds on your E-commerce website and then make them shoppable using TaggShop, the ultimate e-commerce solution for your visual commerce platform.

But before we hop on to the incredible journey of visual marketing with TaggShop, first let’s take a while to understand what Shoppable Posts are and why are they suddenly assuming so much significance?

What Are Shoppable Posts And Why Such A Hype?

Shoppable Posts are changing the way people shop. They allow you to convert your regular e-commerce shop into a visual commerce platform where users love to come and shop from. It enhances the attractive appeal and the engaging factor of your e-commerce website, thereby growing your overall sales.

With the recent launch of Shoppable Instagram Posts and Google Shoppable Ads coming into the main picture, the whole idea of embedding shoppable posts on e-commerce websites is gaining momentum.

Shoppable Posts actually are shoppable links that lead your users to the webpages from where they can actually buy a product for real. Incorporating Shoppable Feeds on your E-commerce websites helps you streamline the shopping experience of your website visitors, thus making them revisit your visual commerce store for their next purchase.

Now, having learned the importance of Shoppable Posts for your E-commerce website, now it’s time to learn how to make your embedded Instagram posts on your website shoppable. You could use the amazing e-commerce solution of Taggbox for this purpose, known as, TAGGSHOP.

Shoppable Instagram Posts- A Stepwise Guide To Embed It On Your Website

Here is a stepwise guide that will explain to you in detail how you make your embedded Instagram posts shoppable on your E-commerce website. But before anything else, you must know how to create Instagram Wall for your E-commerce website using Taggbox’s ultimate E-commerce feature TaggShop.

Shoppable Instagram feeds

TaggShop is actually a visual commerce software. It allows you to convert your social into sales by providing you the functionality to add and tag products with the embedded Instagram posts on your E-commerce website.
As a result, you bring the point of inspiration closer to the point of sale. This helps you to drive your customers turned visitors towards making the final purchase decision in your favor.

Instagram Shoppable

This amazing visual commerce solution comes with amazing features like moderation, analytics, customization, and so many more. All these help you enhance your sales marketing and finally grow your e-commerce business website.

Having said that, let’s learn how you can make your embedded Instagram posts shoppable using TaggShop. So, let’s start with the basic step of creating an Instagram Wall for your E-commerce website.

Create Instagram Feed Wall

Follow these really simple steps in order to create Instagram Feed Wall-

1. Create an Account on Taggbox and log in.

Shoppable Posts

2. When you land on the dashboard, click on “+Create Wall” to create your very own Instagram Wall.

Shoppable Feed

3. Here, choose Instagram Business as your feed source.

Shoppable Instagram Posts

Read: Learn how to convert your Instagram account into Instagram Business Account.

4. Choose your connection type- Hashtags(#), Handles(@), Mentions, and Tagged.

create instagram feeds wall

5. Give the required credentials for fetching the Instagram feeds to your Instagram Wall.

Shoppable Feeds

6. You can customize and curate your aggregated Instagram feeds through the Personalize and Moderation feature respectively.

Shoppable Posts

Great! You have successfully created an Instagram Wall for your E-commerce website. It will be soon visible in the Wall Editor. Now it’s time to make it shoppable.

Make Your Embedded Instagram Posts On Your Website Shoppable

Now, that you have embedded Instagram Posts on your E-commerce website using Taggbox, it’s time to enhance the overall marketing efficiency of your visual marketing platform by making your embedded Instagram posts shoppable.

Follow this simple stepwise guide and flaunt your hard-earned media to build user trust and enhance your overall e-commerce business sales.

Let’s get started.

1. In your Wall Editor, open your Instagram Wall.

Instagram posts shoppable

2. Click on TaggShop.

Embed Shoppable Instagram Posts

3. Three options will be shown- Tag, Products, Customize.

increase ecommerce sales

4. First of all, click on Products to add new products. Here, you can manually add all the products to your gallery which you wish to sell.

instagram feeds
  • Select Click here to Add New Product.
shoppable instagram posts
  • Enter the Product Title, Product Price, Discount Price, and the URL which will lead your users to the webpage where they could buy that product. Don’t forget to add a beautiful image of the product.
instagram shoppable feeds
  • You could also Preview your product. Finally, click on Submit.
instagram shoppable posts

5. You could also Customize your product card style and design it the way you wish.

instagram posts

6. Next comes Tagging your added products with the aggregated user-generated Instagram posts.

  • Click on Tag.
Social Feeds
  • Now in the Wall Editor, you will see all your aggregated user-generated Instagram feeds. Each post will have a Tag Product option at the bottom.
Embed in Website
  • Click on Tag Product. From the gallery of added products, choose the ones you wish to tag with this particular post.
Shoppable Instagram Feeds
  • Do it with all the posts you wish to make shoppable.
embedded Shoppable Instagram posts

7. Now, click on the Display button. Here, choose “Embed In Website”. Choose your website building platform.

embedding instagram feeds

8. Next, set the width & height parameters, and click on Get Code. Copy the generated code on the clipboard.

shoppable instagram content

9. Now, go to the backend of your E-commerce website, and paste the copied embed code in the required position where you want to embed and display the Instagram Wall. Save the changes and you’re done.

Congratulations! You have successfully embedded Shoppable Instagram Feeds on your E-commerce website.

Read: A More Detailed Guide To Embedding Instagram Feeds On Your Website.

Now, you can display user-generated content to inspire your users to buy your products and by making the embedded Instagram posts shoppable,  you have given them a way to do that on your website itself.

Conclusion…

The marketing world is constantly evolving. Your competitors are constantly working to get ahead of you in the race. If you’re an e-commerce business owner, you just cannot sit back.

Embedding shoppable Instagram feeds on your website is a phenomenal way to engage your website visitors and actually convert them into your loyal customers. TaggShop can help you to do that easily.

Try TaggShop

The Ultimate Visual Commerce Solution To Turn Social Into Sales