link on instagram

How to Post a Link on Instagram: 5 Ways in 2024

8 minute read

Isn’t it a bummer when you realize that you cannot add a web link directly to the caption of an Instagram post? You must have wondered how easy would it be if you knew how to post a link on Instagram. 

Unfortunately, Instagram hasn’t rolled out the feature to add links in captions of a post. We might not be able to change Instagram’s will, but we can surely help you with different methods to add links on Instagram. 

Sharable links can help you in different aspects such as selling your product, increasing traffic on your website, etc. We have bought you alternative methods that you can use if you want to share a link. 

So embark on this journey and know how to add a link to a story, bio, profile, etc. We have also attempted to understand why it is important to add a link to Instagram and what are its benefits. 

Display Your Instagram Story on your website now for free!

Places Where You Can Post a Link on Instagram

Below are some of the methods for adding a link on Instagram that you can use. 

  1. Link in Story
  2. Link in Bio
  3. Link in Post
  4. Link in Reels
  5. Link on Your profile

How to Post a Link on Instagram Story?

Add Link Sticker

link in story

One of the latest updates on Instagram now allows all users to add links to their stories. This feature, known as the Link Sticker, offers a convenient way to direct your audience to external websites. Here’s how to post a clickable link on Instagram story:

  • Tap on your profile photo to create a new story.
  • Capture a photo or upload one from your phone gallery.
  • Tap on the top Sticker icon.
  • Browse for the Link Sticker in the sticker menu.
  • Select the Link Sticker and add your desired link.
  • Customize the sticker’s appearance and placement.
  • Once done, your link will appear as a clickable sticker on your story, allowing viewers to easily navigate to the linked URL.

Support Stickers

Instagram introduced three new types of Story stickers designed to support small businesses in transitioning their operations online. These stickers include “Order Food,” “Gift Card,” and “Donate,” which enable users to take specific actions directly from the story. Businesses and creators can utilize these stickers to facilitate transactions and engage with their audience effectively.

Stories Ads

For those willing to invest in advertising, Instagram offers the option to run Story ads. Through the Ads Manager, businesses can create targeted ad campaigns designed to reach their desired audience. By selecting the appropriate ad objective and crafting engaging content, brands can effectively drive traffic and conversions through Instagram Stories.

Whether you’re a business looking to promote products or an individual seeking to share valuable content. This leverages Instagram’s features to post links on your Story can significantly enhance your online presence and drive customer engagement. Experiment with these methods to discover what works best for your goals and audience.

How to Post a Link on Instagram Bio? 

link in bio

If you’ve ever come across a compelling Instagram post prompting you to visit the “link in bio” for more information, you’re not alone. Adding a clickable URL to your Instagram profile bio is a straightforward process that allows you to direct your followers to external websites or specific pages. The latest update on Instagram also allows a user to add multiple links with the same process. Here’s how you can do it:

  • Open the Instagram app on your device and log in to your account.
  • Navigate to your profile by tapping on your profile picture icon in the bottom menu.
  • Once on your profile, tap on the “Edit Profile” button located near the top of the screen.
  • Locate the “Links” field visible on the edit profile menu and tap on it.
  • Tap on the “Add external link” option.
  • Copy the URL you want to share before proceeding.
  • Paste the links into the given field. Add a title if you want.
  • Tap on the “tick” icon in the top right corner.
  • You can add more links by using the “Add external link” option
  • Once done, Go back and your links will be visible in your bio.
  • Your Instagram bio should now display the clickable URLs you’ve added.

How to Post a Link on Instagram Post?

Can’t figure out how to share a link on Instagram Post? With Instagram’s limitations on clickable links within captions, it’s essential to explore various methods to drive traffic effectively. Here are several strategies you can use to include links in your Instagram posts:

Shorten Your Link

bitly link

One of the simplest methods is to shorten your link using tools like Bitly. By shortening your link, you can include it in your post caption, making it easier for users to remember them. However, relying solely on this method may result in lower engagement, as users are less likely to manually enter URLs.

Use Instagram Checkout and Product Tags

For businesses with online shops, leveraging Instagram Checkout and Product Tags is a powerful way to include links in posts. By enabling the checkout option, you can tag your posts showcasing products with shopping links synced to your e-commerce platform. This streamlines the purchasing process for users and encourages direct sales. When you know how to embed Instagram feeds, you can post your trending products over there and showcase them on your website.

Pay for Sponsored Posts

Another option for businesses with Instagram business profiles is to invest in sponsored posts. These posts can include a linked call-to-action at the bottom, directing users to the desired URL. Sponsored posts are promoted to a targeted audience, even those who don’t follow your account, increasing visibility and potential engagement.

As Instagram continues to evolve its features, brands must adapt their strategies to maximize engagement and drive conversions. Experiment with these methods to determine which approach best aligns with your goals and audience preferences.

How to Post a Link on Instagram Reel?

Instagram does not currently allow users to directly add clickable links to Reels like they can with other content. However, there are alternative methods available, particularly for businesses and creators who have a shop set up on Instagram.

One such alternative is to add product links to your Reels. This feature enables you to tag products directly within your Reels, allowing viewers to access additional information and make purchases. Here’s how to post a link on Instagram reels in the form of a product tag:

  • Create Your Reel: Begin by creating your Reel as you normally would, selecting the content and adding any necessary captions.
  • Tag Products: After finalizing your Reel, tap on the “Tag Products” option before sharing it. You can tag up to 30 products or a collection within your Reel.
  • Publish Your Reel: Once you’ve tagged the products, tap “Done” and then proceed to share your Reel as usual by tapping “Share.”
post link in reels

When viewers watch your Reel, they’ll see a link to the tagged product(s) below the caption. This link enables them to learn more about the product and purchase directly from the Reel, providing a seamless shopping experience.

How to Add a Link to Your Instagram Profile?

If you’re eager to direct your Instagram audience to external websites or specific actions, adding links to your profile is a must. Here are the steps you can follow:

Setting Up Instagram Action Buttons

post link instagram profile

Another way to share your links is by setting up Instagram action buttons on your profile. These buttons will appear next to your Contact and Message tabs, providing a convenient way for users to take specific actions. Here’s how you can do it:

  • Ensure you have a business profile on Instagram.
  • Navigate to your profile and tap on “Edit Profile.”
  • Scroll down to the “Action Buttons” section and tap on it.
  • Select from a variety of Call-to-Action (CTA) copies, including Call, Text, Directions, Book, Buy Tickets, Start Order, Reserve, and email buttons. You can also choose support CTAs like Gift Cards, Order Food, and Donate options.
  • Once selected, these buttons will appear on your profile, allowing users to take action directly from your profile page.
  • When a user clicks on a CTA button, they will be directed to the third-party app you’re integrated with to complete the desired action, such as making a purchase or placing an order.

Wrapping Up!

Leveraging Instagram’s features to drive traffic and engage with your audience is essential for individuals and businesses alike. Knowing how to post a link on Instagram stories, posts or reels allows you to direct your followers to external websites. 

Whether you’re sharing valuable resources or promoting products, the ability to include clickable URLs opens up new opportunities for communication. Follow the simple steps outlined in this guide to enhance your Instagram presence and maximize the impact of your content.