8 Ways To Incorporate Reviews In Your Marketing Campaigns
When a friend recommends an eatery, you mentally add it to your wishlist. Or, when you are on a hunt for a new mobile phone, you might ask your close circles for recommendations.
Passing on tips and recommendations has been the age-old practice that still holds a lot of prominence. Customers look up to knowing the product’s usability and reliability from the people they either know or feel familiar with.
By incorporating reviews given by users, prospects can understand the brand comprehensively, and the rate at which latter engages their target consumers with relevant and authentic content is also escalated.
Interestingly, 93% of consumers read online reviews before buying a product, which makes leveraging them in marketing strategies essential. Keen to know the ways? Keep reading.
Top 8 Ways To Incorporate Reviews In Your Marketing Campaigns
Customer reviews in your marketing campaign can make your brand come across as authentic and reliable. By incorporating them in your marketing strategy alongside other content, you can easily acquire and retain customers. Leverage these best 8 ways.
1. Using Reviews On Key WebPages
According to a survey conducted in 2020, 76% of the users trust online reviews as much as recommendations from friends and family. The same study reveals that, on average, a consumer reads at least 10 reviews before trusting a business.
This behaviour of consumers is indicative of them wanting to know and learn from existing users’ experiences before having their trust laid into any brand.
So, how is it that you can leverage social proof to create and deliver gripping customer experiences? By showcasing what your brand’s users have to say on your key web pages.
Build credibility easily by showcasing existing users’ experiences on your homepage and other pages having high traffic. When visitors land upon them, your brand will come across as transparent, and they will be encouraged to it out.
Also Read – How To Add Google Reviews On Website
2. In Search Engine Advertisements
If you think search engines rank you based on how well your pages are optimized, you need to rethink!
As they also take into consideration what your users have to say about you.
By displaying reviews, you can help your visitors know of your values, and they will be able to judge better if you are meeting users’ expectations. Additionally, by showcasing customer reviews updated in real-time, you can earn Google Seller Ratings and improve your search engine visibility.
These pieces of information provide shallow yet intriguing insights into your products to consumers performing a search, which further prompts them to know more about you.
This process helps you stand out from your competitors and build trust in the funnel before users even take action.
3. On Social Media Channels
Reposting reviews by your existing customers is mainstream yet timeless way of incorporating them into your marketing strategy.
54% of the social browsers use social media platforms to research products. Here, showcasing what your existing customers say about you can be a turning point in grabbing their attention and trust.
Interestingly, 1 out of 4 social media users follows brands on the platforms, making it essential to showcase customer reviews on the brand’s active channels. Further, social media is increasingly becoming a place where shoppers end up impulsively buying products. Hence, sharing validations given by users can ease your efforts of building credibility and conversions.
Having your audience engage with other consumers can be a huge marketing win and turn an undecided visitor into a loyal, paying customer.
4. Incorporate In Email Marketing
Email is an indisputable channel of marketing. For every $1 spent on email marketing, the expected average return is $42. Probably why 9 out of 10 marketers use email marketing to distribute content organically.
But, for your emails to perform, adding a personal touch is the most important thing, which brand-generated content can no more provide.
Here, including reviews, feedback, and user testimonials is the best option available, as it can build credibility and boost click-through rate and conversions.
5. Digital Displays
While it is true that every brick and mortar shop has also made its presence online, the charm and impact of offline marketing cannot be given a back seat.
Digital displays have given a new face to the traditional method of offline marketing. They easily attract the audience’s attention, keep them hooked and convey a wide variety of information all at once.
Businesses across industries leverage digital display to their advantage and multiply their reach by showcasing authentic and compelling content like user reviews alongside other forms of user and brand-generated content.
Further, by placing relevant content at the point of sale, the chances of upselling are amplified. Shoppers can get inspired by looking at the reviews to add more products before checking out.
6. In Social Ads
92% of the users trust authentic user-generated content more than traditional ads. People look up to users and their experiences to find inspiration for products that they can introduce in their lives.
Leveraging customer reviews in social ads can prove to be an influential ally in your social media marketing strategy as it humanizes brands and becomes a reliable source of information for potential customers.
Research shows that ads based on UGC get four times better click-through rates and a 50% drop in the CPC.
Additionally, by incorporating user reviews in your social ads, you can easily reach out to your potential customers, attract their attention and inspire them to know more about your brand. UGC coupled with professional content in ads can boost brand engagement by 28% on average.
Toyota took up UGC to power Facebook ads for their annual ‘Feeling The Street’ campaign. Over six weeks, the campaign displayed the best of UGC that its followers were sharing on Instagram and got more than 1.2 million likes, comments, and shares. While operating in the same budget, they could still achieve a 440% increase year over year in ad engagement.
7. Incorporate In Print Media
Reputation management is becoming critical for businesses. Here, marketing the reviews given by users in your press releases makes a lot of sense.
User-generated reviews provide clear insights about your brand to potential users. By incorporating them in your print media marketing campaign, you can make your brand come across as authentic and reliable.
Though print media has more or less become an overshadowed form of advertising, it still holds symbolic significance, depending upon your target audience. Marketing your brand with stock or brand-generated visuals might not charm the audience anymore. 31% of consumers say advertisements that feature UGC are better remembered than traditional ads without it.
Now, if you’re wondering how to include users’ reviews in your press release, here are tips to help.
Use In Quotes
In place of adding promotional content for your product or service, you can add reviews given by your customer, adding more credibility and power to your statement.
Issue As Background Material
If you have long editorials, which provide comprehensive information about your product, you could put a section of reviews in the background. This would ignite the interest of your readers and would make them want to know more about you.
8. Video Marketing
While user reviews are worth their weight in gold, not leveraging these testimonials in your marketing campaign can turn them little in value.
To ensure that your reviews get the attention they deserve, incorporate them in eye-catching and engaging video content. The fact that the audience better perceives moving visuals can turn an undecided shopper into a dedicated buyer.
If you have access to visual reviews given by your users, incorporate them in your video marketing campaigns to reach out better, win prospects’ attention, engagement and trust easily with high chances of conversions.
Furthermore, videos with user-generated content can create 3x more reliability, as people perceive them better and get inspired by the existing users’ experience.
How Can Taggbox Help You?
Taggbox is one of the leading platforms that has served more than 10,000 leading brands to accelerate their marking efforts by leveraging the power of users’ voices.
The impact of this potent strategy is coming to the spotlight, and approximately 72% consider UGC as path-breaking to engage with their extensive and evolving consumers.
The premium suite of products offered is designed to provide enterprise-level UGC solutions for all marketing touchpoints. With Taggbox, you can aggregate users’ content(testimonials, feedback, and reviews) shared across different social media platforms, customize it as required, and promote it on diverse marketing channels to amplify the brand’s growth.
The platform also provides its users with detailed analytics to track growth and tweak tactics wherever needed.
Let’s Call It A Wrap!
These are some promising ways to leverage customer reviews in your marketing strategy. But, to achieve more, you can use them in case studies, sale processes, landing pages and advertising methods, etc.
Remember that if you narrate to people that your brand is the best in the market, it won’t compel them to reach their pockets. But if your users do the same, it will build trust, amplify customer engagement and boost your brand credibility.
If you’ve not used customer reviews in your marketing strategies yet, it’s your chance to attract visitors by showcasing your credibility to improve conversions, click-through rates, sales and revenue.
Be creative – go for the change. And if you need more, You got us!