Real Estate Facebook Ads: 10 Tips To Drive Leads and Sales

The future seems bright for the real estate market, which is expected to reach US$727.80 trillion by 2029. Such promising prospects make the real estate industry highly lucrative and competitive. With such competition, one has to stand out and connect with the potential buyer to sustain and enjoy their share of success. This is where Real Estate Facebook Ads come into play. With its vast user base, this is where Facebook has emerged as the savior for real estate professionals.

Using real estate Facebook ads, realtors can reach out to large audiences and buyers, opening the doors to drive their sales.

So, if you are into the real estate business and looking to meet your goals, then Facebook ads are all you need. To understand why you need Facebook ads and discover strategies to develop a successful Facebook marketing strategy for real estate, you have arrived at the right place.

Why Use Facebook Ads for Real Estate Marketing?

Facebook provides marketers unparalleled reach and targeting precision, helping them achieve their sales goals. Here are a few highlights of why you should use Facebook ads for real estate.

1. Audience Reach

Currently Facebook has around 3.07 billion monthly active users worldwide, giving marketers the desired reach. The internet is now accessible to everyone, and social media has become part of various individuals’ routines. Facebook, the social media platform with the most active monthly users, allows realtors to reach a larger audience and more customers.

2. Advanced Targeting

Advertising on Facebook for realtors and marketers offers targeting capabilities, which means you can tailor your campaign precisely. In simpler terms, marketers can target audiences based on location, age, income, interest, and audiences’ online behavior. For instance, you can target the audience who have recently searched for homes or have shown interest in house and property-related pages. Using this precision, you can ensure your ad reaches qualified leads and eventually maximizes return on Investments (ROI).

3. Captivating Ad Campaigns

Facebook enables you to present your properties effectively. You can use carousel ads to flaunt multiple properties through images, give a property tour through videos, or generate leads through forms. In short, Facebook ads provide engaging formats to catch audiences’ attention and spark interest in your listings.

4. Cost Efficiency

If we compare Facebook ads, we see that they are more affordable than traditional advertising methods. We agree that traditional advertising methods are expensive; therefore, the cost efficiency makes Facebook advertising for real estate agents an attractive option for businesses of all sizes. Realtors can also achieve a lower cost per lead by using the flexible budget feature and adjusting campaigns in real-time. 

5. Real-time Analytics

One of the best features of Facebook marketing for realtors is the availability of detailed analytics. This feature allows realtors to measure performance, which can eventually help them make decisions and develop future marketing strategies. One needs data metrics such as impressions, clicks, conversions, and engagement rates to measure performance, and the Facebook analytics feature provides precisely that.

Do Facebook Ads Work for Real Estate?

Absolutely! There is no doubt about that. Facebook advertising for real estate agents and realtors is highly effective when executed strategically. From increasing website traffic to lead generation, Facebook advertising for real estate can be a game-changer. In addition, when using Facebook ad for real estate, you can get property inquiries through well-targeted Facebook ad campaigns. So, with data-driven targeting and creativity, you can attract buyers and sellers.

Real Estate Facebook Ad Ideas That Drive Results

What makes a great strategy work? A good set of ideas, correct? Here are some well-thought-out ideas you can incorporate to make your Facebook ad marketing strategy work and get the desired results.

1. Virtual Tour Ads

Virtual tour ads are walkthrough videos where potential buyers can experience the space from their homes. As a regular Facebook user, you might have noticed this trend regarding virtual tours. Virtual tours have revolutionized how properties are showcased in real estate Facebook marketing, and it is time you joined the bandwagon. 

By showcasing a virtual tour, you save time for both the buyer and yourself and attract serious inquiries. Virtual tours also allow you to reach out to out-of-town or international buyers, as they can tour the property without visiting in person.

To create effective virtual tour ads, use high-quality video production tools. 360-degree cameras are recommended to capture every detail of the property. In the video, add a clear call to action (CTA) such as “Take a Virtual Tour Today!” or “Explore This Home Virtually.” Keep the ad informative by pairing it with texts highlighting key features like dimensions, location, etc. Include captions to provide context for each room or area shown in the video.

2. Testimonial Ads

Testimonial Ads showcase the reviews and feedback to the audiences including Facebook Reviews. We all know how effective and impactful testimonials and client feedback are. Testimonial ads are a powerful way to showcase positive client reviews and feedback and build trust and credibility. Presenting satisfied clients’ experiences can reassure potential buyers about your expertise and commitment and build credibility. 

In testimonials, you can include stories about how you helped a family find their dream home, sold a great home at a great price, or how your pricing differs from your competitors. Highlighting positive Google Reviews for Real Estate Agents can be particularly effective, as they are often perceived as more objective and trustworthy.

To make the ad more impactful, combine text testimonials with visuals such as photos or videos of the clients. For example, you can include a video of your satisfied client sharing their experience in their new home, which can be incredibly compelling. When showcasing these ads, ensure that the testimonials are authentic and relatable. Most importantly, end the ad with a CTA with copies like “Contact Us Today” or “Start Your Journey With Us.” These CTAs might help you get more leads.

3. Open House Ads

Open house ads are event invites to visit the property. These ads are a staple of real estate Facebook advertising. They invite people to visit the property and help generate interest and foot traffic. When posting for your events, provide key details such as date, time, and location. 

To generate more interest and engagement, include captivating visuals of the the property, especially its best features. For example, you can showcase a spacious kitchen, inviting living room, or stunning backyard.

In addition to photos, consider using short videos or animated slideshows to make your ad more engaging. To generate more footfall and interest amongst the people, ensure you provide perks for attending, such as refreshments, guided tours, or the chance to speak with the seller. Also, add a sense of urgency with phrases like “Don’t Miss This Opportunity” or “Join Us This Saturday to Explore Your Future Home.” Creating this sense of urgency can help you in getting more audiences.

4. Neighborhood Spotlight Ads

In neighborhood spotlight ads, you can highlight the lifestyle and amenities offered by the area, helping buyers visualize what it would be like to live there. When mentioning the neighborhood, include information about nearby schools, parks, restaurants, shopping centers, and cultural landmarks. Location often plays a significant role in the decision-making process for any property buyer. To help buyers make their decisions, you can use Neighborhood spotlight ads. 

We all know how impactful visual content is, so to make these ads stand out, use high-quality visuals of the neighborhood, such as scenic streets, bustling markets, or serene parks. Pair the images with descriptive copy emphasizing community benefits, like “Family-Friendly Area With Top-Rated Schools” or “Vibrant Downtown Just Minutes Away.” Add a CTA inviting viewers to “Explore This Neighborhood Today.”

5. Holiday Specials

The holiday season is the best time for you to showcase your ads, as people spend their holidays at home, and it is more likely to visit social media platforms. You can make use of this opportunity with seasonal and holiday-themed ads. These ads are a great way to attract attention and connect with your audience. So make sure you put your creativity to work and create ads that align with upcoming holidays, such as Christmas, New Year, or local festivals. For example, a Christmas ad might say, “Find Your Dream Home This Holiday Season,” paired with a photo of a beautifully decorated property.

You can also promote limited-time deals or promotions during holiday seasons to create urgency. When posting memorable holiday ads, highlight special offers like reduced fees or free consultations for buyers who contact you during the holiday period. Use festive visuals and colors to make your ad stand out, and don’t forget to include a CTA like “Schedule a Viewing Before the Year Ends!”

6. First-Time Homebuyer Campaigns

Using first-time homebuyer ad campaigns, you can target customers looking to purchase their first property. Facebook has a vast user base, so you have an excellent opportunity to get buyers for your properties. Amongst these buyers, many will be first-time homebuyers. They often need guidance and reassurance during the buying process. You can target this audience with ads that offer educational resources, such as “Your First Home Awaits” or “Step-by-Step Guidance for First-Time Buyers.” You can make your ads more impactful by including visuals that evoke a sense of accomplishment. For example, you can post an ad with a family holding the keys to their new home, which can evoke emotion and affect the purchase decision.

In your ad copy, address common concerns first-time buyers may have, such as budgeting, financing, or navigating the market. Offer resources like eBooks, checklists, or free consultations to establish yourself as a helpful and knowledgeable realtor. Encourage engagement with CTAs like “Learn More” or “Get Started Today.”

7. Retargeting Campaigns

Retargeting campaigns are a great marketing strategy, as they create a sense of exclusivity for clients and have a personal touch. These campaigns are essential for re-engaging potential clients who have interacted with your website or previous ads. Using the Facebook Pixel, you can track user behavior and create customized ads that remind them of the properties they viewed.

Post ads with a sense of urgency to make these ads more impactful and effective. For example, you can use copies like “Still Interested in This Home? Schedule a Viewing Before It’s Sold!” To reignite interest, include images of the specific property or similar listings. You can further personalize the experience by mentioning recent updates or price changes.

8. Just Sold Ads

To engage a larger audience and build credibility, you flaunt your success in your real estate Facebook ad campaign with “Just Sold” ads. In these ads, highlight properties you’ve recently sold and focus on the speed or price of the sale. For example, “Sold in Just 10 Days!” or “Best pricing in town for such space.”

When posting these ads, include visuals of the sold property and a brief success story in your copies. It will not only exhibit your expertise but also motivate potential buyers. Add a CTA like “Ready to Purchase? Contact Us Today!”

9. Price Reduction Ads

Price reduction ads attract budget-conscious buyers and create a sense of urgency. Notify potential buyers of recent price changes with bold headlines like “New Price Alert!” or “Limited-Time Offer.”

Use vibrant visuals and clear messaging to grab attention. Highlight the value proposition, such as “Spacious 3-Bedroom Home at an Unbeatable Price!” Include a CTA urging viewers to “Schedule a Viewing Today” or “Contact Us for More Details.”

10. Future Price Increase Ads

Like the above point, you can attract buyers by creating urgency among budget-conscious buyers and by creating urgency among investment-conscious buyers. You can post ads with copies such as “Price will increase by 10% by next month.” It will create a sense of urgency for buyers who are looking for properties for investment purposes. At the same time, it will create an urgency for buyers who are looking to get a property at the best deals. Many buyers would consider buying a property when prices are lower rather than postponing their decision and eventually paying more.

Real Estate Facebook Marketing Best Practices

You must follow some practices to make your Facebook marketing for real estate agents more impactful and efficient. These are some of the practices that you should follow.

1. High-Quality Visuals: Quality is the only alternative. Therefore, to stand out, your visuals must be high-quality. Use professional photos and videos to showcase your properties.

2. Clear and Compelling CTAs: Consider CTAs your message to your potential buyer, which might leave the last impact. So, ensure your CTAs are action-oriented and aligned with your campaign goals.

3. Ad Copy Optimization: Keep your copy concise, engaging, and relevant to your target audience.

4. Audience Segmentation: Create separate campaigns for different audience groups, such as first-time buyers, luxury homebuyers, or investors.

5. A/B Testing: Remember to experiment to get the desired result. Experiment with different ad creatives, headlines, and CTAs to determine what resonates best with your audience.

Bonus Tips for Scaling Real Estate Facebook Marketing

You are in for a treat, as here are some bonus tips that can help you.

Use Facebook ads to grow your email list and nurture leads through email campaigns. Offer exclusive deals or resources to keep your audience engaged.

Install the Facebook Pixel on your website to track visitor behavior and create retargeting campaigns. Use lookalike audiences to reach users similar to your existing clients.

Leverage user-generated content (UGC) by encouraging past clients to share photos or videos of their new homes and tag your real estate business. Share their posts as part of your ad campaigns to build authenticity.

You might be wondering, is there any tool that is your one-stop solution where you can manage and optimize Facebook ads or even increase awareness about your Facebook presence? Then the answer is – Yes! – Tagbox. Tagbox can be your one-stop solution.

Common Mistakes to Avoid in Real Estate Facebook Ads

Facebook ads can be the game changer for your business if you avoid these common mistakes:

• Poor Image Quality: Use high-resolution images and videos that showcase the property in its best light.
• Allocation Budgets: Keep monitoring your budget and reallocate it as needed.
• Irrelevant Ad Copy: Write ad copy relevant to the target audience and the specific promoted property or service.
• Generic Targeting: Avoid broad targeting options that may reach irrelevant audiences.
• Ignoring Negative Feedback: Monitor and respond to negative comments and reviews promptly and professionally.
• Overlooking Mobile Optimization: Ensure your ads and landing pages are optimized for mobile devices, as many Facebook users access the platform through their smartphones.

How Tagbox Can Help You

Tagbox is a powerful tool that you can use to manage and optimize your Facebook ad campaigns. With advanced analytics, audience insights, and automation features, Tagbox helps you create impactful campaigns that drive results. From lead generation to retargeting, Tagbox simplifies the process, ensuring maximum ROI. Moreover, Tagbox helps you collect, curate, and display your Facebook feed on your website, opening the doors for visitors to your page.

Real Estate Facebook Marketing Tools to Amplify Success

1. Facebook Widget: Tagbox provides a Facebook widget that you can display on your website. The tool also makes embedding Facebook videos or widgets on your website easy. By showcasing Facebook feeds on your website, you can increase awareness of your Facebook presence and make your website more engaging.

2. Best Facebook Aggregators: Facebook Aggregators allow you to collect user reviews and testimonials and display them on your website or other platform. Showcasing reviews helps enhance credibility.

3. Facebook SEO: Optimize your ad copy and landing pages for better visibility.

4. Facebook Reels: Short-form video content rules the internet and stays here. Experiment with short-form video content to capture audience attention. Using aggregator tools, you can even embed Facebook videos on your website and showcase them to your website visitors.

5. Good CTR for Facebook Ads: Regularly monitor and optimize your campaigns to achieve a good CTR for Facebook ads and improve overall performance.

Towards The End

Real estate Facebook ads are valuable for professionals looking to drive leads and sales. We can all agree that Facebook provides an excellent opportunity to connect with your potential buyers, and we need to utilize the platform to get the desired results. You can reach your potential buyers, build trust, and achieve your marketing goals using creative ad formats, precise targeting, and effective follow-up strategies. So, what are you waiting for? Implement these examples and tips shared in this blog to elevate your Facebook advertising for realtors and agents and stay ahead in the competitive real estate market.