For consumers, visual shopping has become the primary way of buying goods in 2025.
E-commerce brands recognize the importance of providing customers with a visually appealing shopping experience, often presented in the form of shoppable videos. These videos offer brands the opportunity to curate engaging shopping experiences for their customers.
In this blog, we have compiled some of the best shoppable video examples from leading brands, showcasing how they utilize this effective strategy to drive revenue growth and achieve additional goals.
What’s exciting about this strategy is that it embeds a shoppable Feature for e-commerce, adding a new dimension to the online shopping experience by merging entertainment, convenience, and interactivity.
Now, before we proceed, let’s understand what shoppable video means and why brands need it.
What Does Shoppable Video Mean?
Shoppable videos are interactive video content that showcases products and services, integrating clickable links, buttons, or hotspots directly within the video. This allows viewers to browse and purchase products within the same viewing interface.
Shoppable videos are highly immersive and have proved to be highly beneficial for e-commerce brands across industries. Many brands are utilizing UGC videos, as well as videos from influencer collaborations, and turning them shoppable by adding product tags and embedding them on key landing pages on their websites.
It is a highly engaging strategy that is helping brands multiply their revenue.
However, we understand that having genuine brand inspiration is crucial, especially when pursuing a new strategy, particularly for budding businesses or small-scale brands.
10 Successful Shoppable Video Examples
Let’s move on to the advantages of shoppable videos. Here are some authentic shoppable video examples from leading brands, showcasing how they are leveraging this effective strategy to boost sales, build trust, and establish themselves as a more established brand.
1. Malandra Jewellery
Malandra is a leading jewelry and accessories brand that specializes in selling dainty and chic jewelry pieces for women. The brand has utilized shoppable videos to showcase and present its products through real social content on its website.
This integration has enabled the brand to realistically showcase its best-selling jewelry, allowing customers to make informed purchasing decisions based on genuine customer experiences with the brand. Overall, the brand has created a visually driven experience for its customers by incorporating a social UGC gallery, which provides an engaging shopping experience.
2. Novanude
Novanude is a women’s swimwear brand and a prime example of a shoppable video. The brand is recognized globally for its distinctive beachwear and vibrant patterns and prints that set it apart from other competing brands.
Novanude invests a fair share in influencer and creator collaborations and wanted to showcase the generated content on its website to set an example for new customers and showcase how its products look in real life. Novanude integrated a shoppable video gallery on its homepage, creating a visually appealing look. This enabled the brand to improve its conversions significantly.
3. Dr. Squatch
Another brilliant shoppable video example is Dr. Squatch, a skincare and beauty brand specifically formulated for men. The brand has garnered a loyal following by emphasizing the use of natural ingredients, including plant-based oils, essential oils, and natural exfoliants, in its products.
The brand has curated a shoppable UGC gallery featuring shoppable videos that showcase its products and demonstrate their use. Some of the videos are testimonials and provide social proof to website visitors. This integration of shoppable videos has benefited the brand in multiple ways, specifically to boost conversions.
4. Swarovski
Swarovski is a luxury jewelry company renowned for its high-quality crystal jewelry and accessories. When it comes to shoppable videos, Swarovski has embraced this innovative marketing approach to enhance its customers’ online shopping experience.
The brand has integrated engaging and visually appealing videos that showcase the latest jewelry collections, highlighting the intricate designs of their jewelry. This practice has helped the brand showcase its glamorous products with greater definition, allowing its customers to visualize the pieces in use.
5. Tiffany & Co
Tiffany & Co. is a globally renowned luxury jewelry brand, renowned for its high-quality, timeless designs. The brand is a premium example of a shoppable video, as it has displayed compelling branded videos of its collections on the homepage.
As a luxury brand, customers are more inclined towards retail shopping with Tiffany & Co. By integrating videos into their website, Tiffany & Co. enhances engagement, provides product inspiration, and offers a more polished online shopping experience.
6. Meshki
Meshki is an online fashion boutique that sells women’s clothing and accessories. The brand has integrated the power of shoppable videos into its landing pages, compellingly showcasing its products through videos.
Meshki is leveraging branded video content to offer a compelling glimpse of its clothing collections. The brand has a broad audience on its website; however, it wants to boost its engagement rate. By showcasing its products in videos, Meshki was able to provide a more engaging visual experience for its audience.
7. The World of RH
Consumer goods e-commerce brands, such as those in the furniture and interior decor industries, significantly rely on high-quality visuals to offer buying inspiration to customers. Furniture brand RH utilized branded video content to display how its products look in real-life use cases.
Rather than elongating the users’ journey, RH integrated its brand video on the homepage itself to boost customer engagement. Furthermore, the brand developed a storyline and utilized videos to narrate the inception and ideation of its products. Additionally, RH allowed website visitors to tap on the videos and check out the complete collection of those specific designs.
8. Dr. Dennis Gross
Dr. Dennis Gross is a leading skincare brand that offers a wide range of products, exemplifying the best of shoppable videos. The brand offers a comprehensive range of skincare products for both men and women, spanning hair care to facial serums.
The brand aimed to showcase the actual results experienced by customers using its products, and in this endeavor, Dr. Dennis Gross leveraged user-generated content (UGC) videos featuring customers’ testimonials. Additionally, the brand turned these videos shoppable and integrated them into the website’s homepage for maximum traction.
9. Glossier
Glossier is a beauty and skincare brand that gained rapid popularity through its strong social presence and engaging collaborations with influencers and creators. The brand leveraged its authentic user-generated content (UGC) and integrated it into its value-driving landing pages.
Glossier became one of the first brands to run UGC campaigns and boost revenue threefold successfully. Glossier has curated a shoppable video gallery of its top-performing posts and embedded it into its webpages. The brand utilizes it to help customers visualize the efficacy of their product and foster a sense of trust when making online purchases.
10. IKEA
IKEA, as we know, is a popular ‘ready-to-assemble’ furniture and interior decor brand. Not surprisingly, IKEA has grown into one of the world’s largest furniture retailers, with stores in over 50 countries and a substantial online presence. What’s brilliant is that, along with a prominent online presence, IKEA also has aesthetically designed retail stores, which have led to a massive amount of user-generated content from customers who visit their stores.
Additionally, many customers upload their findings to IKEA, showing how they have arranged their products to enhance their home decor. IKEA recognized the importance of this content and curated a gallery of shoppable videos to inspire customers and facilitate purchases within the same interface.
How can Brands Create & Embed Shoppable Videos?
Shoppable videos are powerful social media marketing tools to help brands effectively achieve their business growth goals. By now, we are already familiar with how some leading brands are leveraging shoppable videos. But we know the big question – how to create shoppable videos and embed them in the best, most value-driving manner?
While it may sound like a challenging strategy to implement, various third-party apps are available that make social selling a breeze. For instance, Tagbox is a top-rated shoppable UGC and Instagram platform that allows users to aggregate and turn video content into shoppable experiences.
Let’s learn about Tagbox in depth.
What Shoppable Video Solutions We are Offering:
- Integration with Existing Platforms
- Shoppability Features
- Customization and Branding
- Analytics and Reporting
- Scalability and Video Volume
- Mobile Optimization
- User Experience
- Implementation Process and Support
- Pricing Structure
- Advanced Features
- Content Creation Support
- Security and Reliability
Ending Note
In this blog, we have curated a list of shoppable video examples from brands and helped you understand why this strategy is a non-negotiable for e-commerce businesses in 2025.
This is the time when consumers no longer indulge in traditional advertising methods; customers want to be engaged and feel valued by the brands they interact with. In this attempt, brands ought to offer something more than just perfectly captured branded content.
By integrating authentic, shoppable experiences, businesses can differentiate themselves and create a unique, interactive shopping experience for customers, ultimately enhancing their brand reputation and revenue.
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