Top 15 Shoppable Video Platforms in 2025

Shoppable video platforms are transforming the way we shop online. By integrating clickable product links, they provide a seamless shopping experience. Shoppable YouTube enhances engagement and drives higher conversion rates for brands.

However, as e-commerce marketing continues to evolve, video content, particularly shoppable videos, has risen and is poised to become the most transactional form of content.  

Interestingly, studies show that over 91% of consumers want to see more video content from brands. 

Brands are becoming increasingly aware of this shift and are actively incorporating shoppable videos into their marketing strategies. 

We’ll delve into some of the best shoppable video platforms you can use for your brand, but before that, let’s learn what shoppable videos are.

15 Best Shoppable Video Platforms in 2025:

Here are the top 15 shoppable video platforms that e-commerce businesses can consider for their video marketing strategies in 2025.

1. Tagbox

Tagbox Shoppable feature enables brands to transform their regular video content into interactive shopping experiences. It provides tools to add clickable elements, product information, and direct purchase options within videos, allowing viewers to shop seamlessly without leaving the video.

Pros

• Enhanced Engagement
• Increased Conversions
• Improved Product Discovery
• Seamless Shopping Experience
• Leverages Existing Video Content
• Data and Analytics
• Potential for Higher ROI
• Customization Options

Cons

• Twitch (video live-streaming) is not available 

2. Vimeo

Vimeo is a well-known video marketing platform that is gaining popularity among young users at an incredible pace. 

The platform is impressive not only for allowing users to share their creative videos on the spot, but also for making and managing them with ease, integrating exciting effects, and features. 

Moreover, Vimeo offers more creator-centric features, including the ability to schedule videos and automate postings.

Pros

• Does not show ads in paid plans.
• Provides post analytics and insights. 

Cons

• Provides useless features in the free plan.  
• Limited monetization options compared to other platforms.

Features

• Community building and networking opportunities.
• Advanced customization features. 

Pricing- $20 per seat

3. Lyvecom

Lyvecom stands out among shoppable video platforms by enabling users to leverage their social media video content most effectively, turning it into shoppable experiences.

The tool also enables users to tailor videos in various formats for different touchpoints, including carousels, stories, widgets, grids, and more. 

With Lyvecome, you can enhance your website’s engagement by easily integrating shoppable video content on your Shopify store and tracking its performance.

Pros

• Provides embedding of social media feeds.
• Networking and collaboration opportunities.

Cons

• The platform lacks themes and customization options.
• The higher plans also offer basic features at a higher price.

Features

• Offers customization options that allow users to tailor the platform.
• Frequent feature updates and good customer service. 

Pricing: Starts from $99/ month

4. Videowise

Videowise is a popular option among shoppable video platforms. It’s built specifically for e-commerce businesses to embed videos into their e-commerce touchpoints seamlessly.

The tool offers end-to-end video infrastructure for brands & retailers, designed for scale and peak commerce performance. Additionally, Videowise accomplishes all this without affecting the website’s speed. 

Pros

• Embed unlimited shoppable video content. 
• Advanced analytics to track conversions.

Cons 

• Expensive plans for small or budding businesses. 

Features 

• AI-generated shoppable video feeds. 
• Display videos on homepages and product pages. 

Pricing-$99/month

5. Livery Video

Livery is a widely recognized shoppable video platform that provides multiple video marketing solutions to users, particularly e-commerce businesses. 

These features include interactive videos that convey what your brand or product does quickly, clearly, and effectively. Livery is the perfect platform for brands looking to integrate compelling videos into their sales strategy and make profits out of them. 

Pros

• Improved customer support with AI chat support.
• Enjoy high-quality video playback for an enhanced viewing experience.

Cons

• Limited templates 
• Limited customization

Features

• Offers excellent live shopping features.
• Allows users to host game shows and trivia digitally
• Ready-to-use interactions, or create your own.

Pricing-$39/seat

6. Vidjet

Vidjet is one of the most popular shoppable video platforms for e-commerce sales, allowing users to embed video at scale into website landing pages. 

With Vidjet, users can import videos from sources such as Google Drive, YouTube, and shoppable Instagram and curate a gallery to showcase on their website.

The tool is a highly rated platform on Shopify, offering unique features, themes, and customization options to build immersive, shoppable experiences. 

Pros

• Provides an optimized gallery that won’t impact your site speed.
• Provides a smooth onboarding journey.

Cons

• Limited theme options to customize your gallery.
• Does not offer many major sources to import content.

Features

• All major e-commerce integrations are available. 
• Streamline video management across multiple domains.

Pricing-$49/month

7. Quinn

Quinn is a shoppable video platform that enables brands and content creators to monetize their videos by integrating interactive shopping experiences directly within the content. 

With Quinn, viewers can click on products within the video they are watching and be directed to purchase those items instantly without leaving the video player. Quinn provides a seamless shopping experience for consumers while enabling brands to generate higher revenue. 

Pros

• It provides a Shoppable TikTok-like experience, allowing your visitors to shop.
• Its integration does not impact the website speed.

Cons

• Poor user interface and typical onboarding process.
• Expensive plans with unimpressive features compared to those of other competitors. 

Features

• Advanced video analytics with in-house A/B testing.
• 1-click video import from TikTok & Instagram.

Pricing-$99/month

8. Restream

Restream is another live shopping tool and platform primarily known for its live-streaming services that allow users to make purchases in just one click. 

While it may not be entirely focused on shoppable video, businesses can use the platform to broadcast live content, potentially integrating e-commerce elements.

Pros

• Allows live streams and creates exciting experiences for the audience
• Offers impressive customization options to create on-brand videos.

Cons

• Problematic customer support; the ticket is too long. 
• The tool is difficult to use. 

Features

• Offers live multi-streaming on all major social networks. 
• Schedule your live streams seamlessly.

Pricing-$19/seat

9. Smartzer

Smartzer is an easy-to-use leader among shoppable video platforms, specializing in the creation of interactive and shoppable video solutions.

The tool enables businesses to create engaging video content with clickable elements, resulting in a more interactive and seamless shopping experience. These features have proven to lead to improved engagement and build trust. 

Pros

• The tool offers live-streaming functionality.
• No-code live shopping and shoppable video-building tool

Cons

• The dashboard interface is confusing, and the app is challenging to set up. 
• It offers a 7-day free trial, which is shorter than the 14-day trials provided by competing tools. 

Features

• Live Shopping feature.
• Instantly add to cart. 

Pricing– $99/month

10. Videeo

Videeo is a mobile-first shoppable video platform that supports businesses in curating engaging, attractive, mobile-optimized shoppable video content. 

The tool offers excellent shoppable features like seamless integration of videos into product pages and other landing pages. Additionally, the tool also provides live shopping functionalities for e-commerce brands. 

The tool is a valuable addition for e-commerce businesses, enabling them to enhance their social traffic and decrease cart abandonment rates.

Pros

• Ease of use and seamless integration of videos.
• Tons of add-on options.

Cons

• Costly and lengthy initial development times.
• You need to encourage people to download your app.

Features

• Automated & Custom App Notifications.
• Stream live sales on your site, app, and social media.

Pricing– $79.99/month

11. Gander

Gander stands out among shoppable video platforms as a leading solution for e-commerce businesses seeking to enhance their return on investment (ROI) through social content.

The tool allows users to collect videos from Instagram or TikTok and turn the content into shoppable posts. With the help of Gander, businesses can enhance website engagement, foster stronger customer relationships, and boost overall sales. 

The tool enables users to create and integrate shoppable and interactive videos, making it easy for them to incorporate live videos into their websites.

Pros

• The tool offers various themes for captivating galleries. 
• Excellent analytics to track conversions.

Cons

• Lacking AI features for quicker moderation.
• Complicated onboarding journey.

Features

• Offers up to 100,000 video views in the Growth plan. 
• Flexible UX features to make videos seamlessly blend into the website.

Pricing– Starts from $15

12. Tolstoy

Tolstoy is a popular shoppable video commerce platform that allows e-commerce businesses to showcase value-driving video content on their website pages. 

The tool offers access to all significant sources, including Google Drive, YouTube, Instagram, and TikTok, for uploading videos. Additionally, Tolstoy also offers users the ability to host effective shoppable video campaigns, including SMS video campaigns, Newsletter campaigns, and more.

Pros

• Offers to integrate shoppable video content into SMS, Shoppable emails, and websites. 
• Provides integration with all major e-commerce platforms. 

Cons

• No middle plan is available between the starter plan and the highest plan.
• Poor customer support. No assistance for new users. 

Features

• Shoppable Video feature to create a feed of video content on the website. 
• Shoppable video reviews for websites.

Pricing– 19$/seat

13. Vimotia (Hextom)

Vimotia is one of the top shoppable video platforms that offers a similar shopping experience to social media for customers. 

Additionally, it provides product tagging, analytics and insights, customization, and branding options.

The tool enables users to make purchases with a single click while browsing products and watching videos on the website. It is suitable for boosting website engagement and utilizing social media content effectively in a result-driven manner.

Pros

• Import videos easily from AliExpress, YouTube, and Instagram.
• Offers advanced analytics to track performance. 

Cons

• Complicated application interface.
• It offers limited features compared to other tools.

Features

• An in-app video editor to make videos look more polished.
• Seamless integration of shoppable galleries into product pages

Pricing– Plans starting from $19 

14. Ghostretail

Ghost is a shoppable video platform that allows users to create videos where viewers can click on products shown in the video to learn more or make a purchase directly. 

The tool caters to e-commerce businesses seeking to enhance their website’s engagement rate and user interactivity. Moreover, the tool enables users to add compelling call-to-action (CTA) buttons and measure the performance of their integrated posts. 

Pros

• Deliver a video-first web experience to drive higher engagement.
• Add up to 10 calls-to-action (CTAs) per video for maximum impact.

Cons

• No variation in plans. Expensive for small businesses.
• Complicated to publish on the website. 

Features

• Showcase multiple products in one video.
• Import your top Instagram Reels easily.

Pricing– 99$/month

15. ReelUp

ReelUp is one of the excellent shoppable video platforms that offers features such as on-store shoppable video, interactive video quiz maker, and live-stream shopping. 

The platform is a must-have for e-commerce brands seeking to integrate video-centric, shoppable functionalities into their websites. It is an all-in-one video commerce platform that helps brands enhance their engagement and revenue. 

Pros

• Allows users to integrate shoppable video content seamlessly.
• Offers a free plan to explore the tool.

Cons

• Typically, to collect and integrate videos.
• Provides unlimited impressions on video.

Features

• Detailed analytics to track conversions.
• Upload unlimited reels.

Pricing– 39.99$/month

Who Should Use Interactive Shoppable Videos?

Shoppable videos present a novel opportunity for e-commerce businesses across various industries to grow in numerous ways. Video marketing, in general, has amassed a massive global market, particularly among eCommerce businesses. 

The reason is simple. Videos are impactful, engaging, and communicative at the same time. Studies show that brands using videos in their marketing experience achieve 3 times better brand visibility. 

By now, you must be aware of the various advantages of using shoppable videos. Let us learn how various industries can utilize this strategy. 

1. Beauty & Cosmetics Brands

Shoppable videos for beauty brands are the ideal situation. The cosmetics and beauty industry strives to cultivate loyal customers who can provide repeat business to brands. To achieve this, brands can utilize interactive shoppable videos to showcase makeup tutorials, skincare routines, or product demonstrations. By allowing viewers to click on products featured in the video to purchase them directly, beauty and cosmetics brands can drive sales and provide a seamless shopping experience.

2. Fashion & Apparel Brands

When it comes to the fashion industry, customers expect more than just posed catalog images to form their buying decisions. With the help of Interactive shoppable videos, brands can easily showcase their latest collections, offer styling tips or runway shows, and improve overall product discovery. With the help of shoppable videos, brands can simplify the purchase journey for customers. It allows viewers to click on items showcased in the video to purchase them instantly, providing a convenient shopping experience and driving conversions.

3. Consumer Goods Businesses

Whether it’s electronics, home goods, or fitness equipment, consumer goods businesses can leverage shoppable videos in a more enhanced way than any other industry. Videos present an engaging opportunity for brands to convey their product offerings. Brands can utilize UGC videos, branded content, and customer testimonials to feature user-generated content on eCommerce touchpoints, demonstrating product features, highlighting use cases, and facilitating direct purchases. This approach can increase eCommerce sales and engagement.

4. Hospitality Brands

The hospitality industry has the highest amount of user-generated content (UGC). Hotels, resorts, restaurants, and travel companies can utilize interactive, shoppable videos featuring user-generated content (UGC) to showcase their accommodations, amenities, and experiences. Viewers can click on various features, such as room types, dining options, or activities, to make bookings or purchases, thereby enhancing the booking process and driving revenue for hospitality brands. This visualization instills confidence in customers to make informed purchasing decisions.

Benefits of Shoppable Video for eCommerce:

Shoppable videos offer several benefits for e-commerce businesses, enabling them to unlock numerous possibilities and achieve their brand’s goals. 

Here are some of the key advantages of shoppable video:

1. Better Product Visualization

Getting customers to visualize products remains a challenge for e-commerce businesses, as static images often limit the products’ presentation. With shoppable videos, brands can showcase their products with more precision and clarity. 

They can help the customers visualize how the products look from different angles and in motion. This enhanced video showcases the products in action, helping users make quicker purchase decisions.

2. User Engagement

Consumers nowadays have minimal attention spans. It is a struggle for brands to keep their customers engaged and interested in their products. 

Shoppable videos are highly interactive and work exceptionally well to keep viewers engaged. By integrating shoppable videos in their e-commerce, businesses can encourage customers to actively engage with shoppable videos and allow them to click on products directly from the video. It also indicates a higher level of interest, which can be a valuable signal for marketers.

3. Increase In Conversion Rates

Shoppable videos directly contribute to increased conversion rates. By turning content shoppable, you enable your customers to purchase directly by clicking on the content. 

This seamless purchase process is an excellent motivator for customers to complete their purchases, as customers don’t have to go through the entire product discovery process to check out. 

This seamless path is also a great strategy for reducing cart abandonment, leading to increased conversions.

4. Establishes Brand Trust

Shoppable videos excel in many aspects, particularly in building trust and credibility. By publishing well-crafted product videos, you can let your customers explore products within the video. Customers can trust that the information provided in the video is accurate, and they are more likely to have confidence in your brand. 

This transparency can instill customer confidence and increase trust in the e-commerce brand. Customers who trust a brand are more likely to become repeat customers and brand advocates.

5. Improved Shopping Experience

A good customer shopping experience is the holy grail of customer retention, and that’s precisely what shoppable videos provide. With shoppable videos, customers can easily explore your products, and this convenience persuades them to make purchases, thereby increasing your average order value (AOV). 

By providing your customers with an immersive and seamless shopping experience, you can enhance your customers’ satisfaction with your brand, leading to repeat purchases.

Thousands of brands are adopting this strategy in their marketing and are reporting higher conversions with video shopping platforms. 

However, simply integrating shoppable videos is not enough. There is not one but many types of shoppable videos that can affect brands differently.

Tips To Integrate Shoppable Videos into Your E-commerce:

Just like each e-commerce business has a unique style of creating videos, similarly, every e-commerce business has a distinct strategy for integrating shoppable videos that can enhance the brand’s visibility and growth.

Here are a few strategies to integrate shoppable videos into your e-commerce.

1. Work On Mobile Commerce

Mobile commerce has become the most prominent type of commerce nowadays. Research shows that over 40% of online shoppers are mobile users, which brings us to our point. The best strategy for integrating shoppable videos into your e-commerce is to focus diligently on mobile commerce. 

Study your audience and determine the percentage of mobile users for your brand. Based on this information, optimize your videos for the best customer and user experience.

2. Create More Short-Format Videos

A new wave of short-form videos has begun. According to statistics, the average human has an attention span of only 8.25 seconds. Believe us when we say that businesses cannot create long advertisements anymore and expect users to stay engaged. 

Short-form videos are the new way of interacting with your audience. To make this interaction even more efficient for viewers, a video summarizer can provide quick insights, making it an even more effective strategy for creating shoppable videos that generate value when integrated into your e-commerce platform.

3. Choose Value-Driving Ecommerce Touchpoints

No matter how great your video content is. It is necessary to integrate it where you can derive the most value from it. 

Certain types of content, such as more engaging and polished shoppable videos, may also serve as product inspirations. This type of content would be best suited for your e-commerce homepage. However, if you are looking to retarget customers through shoppable emails, it is best to use shoppable content that your customers have already shown interest in.

4. Focus On Cross-Promotions

Shoppable videos have a high potential and can be scaled widely due to their interactive nature. Collaborate with popular influencers to create content that truly represents your business and aligns with your brand values.

This way, you can tap into their audience and connect deeply with your existing audience, resulting in increased brand trust and revenue generation. 

Implementing these strategies can leverage the power of shoppable videos to build a customer-centric brand. Strategies are important. However, good shoppable video platforms that support your brand’s needs are even more crucial for the best results.

Ending Note

From the plethora of strategies, shoppable videos have made a difference in the marketing space. Big and small businesses are integrating this innovative strategy into their efforts, considerably transforming their website’s responsiveness, user experience, and product discovery. 

Interactive shoppable videos offer a highly engaging and convenient way for brands across different industries to showcase their products or services, increase customer engagement, and drive sales by enabling direct purchases within the video content.

For brands who are just getting started with this remarkable strategy, we have discussed some of the best shoppable video platforms that might help you get there easily, from helping you understand how each eCommerce industry fits with this strategy to providing you with shoppable video trends that are currently dominating the market. 

I hope this article helped you understand shoppable videos in depth.