Social Media Integration On Website – 6 Effective Ways in 2025
Social media integration on website is a trending approach for website owners. We have curated six strategies to help brands and businesses achieve seamless social and website integration. Integrate social media content on website to drive more value and engagement to your business bye.
Effective Strategies Of Social Media Integration On Website:
We have listed the best ways to integrate social media into your website. These can help you leverage social media networks for your commercial benefits.
1. Place Social Share Plugins On Product Pages
Placing social share plugins on product pages of an e-commerce website is a trending practice. This is because it helps generate social presence and conversation about the product on the social media channel.
A social share plugin enables the e-commerce store to add social buttons to a product page. These buttons, when used by a website visitor, allow them to share the product page on the chosen social channel. Among the many other displayed social media feeds on website, the product page will also be shared successfully.
It is recommended that only a select few and ‘relevant’ social share plugins must be put on the product pages.
Among the many available options, Facebook, Twitter & Instagram are the ones that receive great user engagement. Here, it must be understood that these three platforms and other similar platforms (like Pinterest) have the perfect setting for such product page sharing. Adding a LinkedIn share plugin here would be futile as the concept and use of that platform do not align with an e-commerce website.
The social share plugins must be placed in close proximity to the image of the product or service to enable the website visitor to ‘see easily’ and share it quickly.
2. Embed Social Media Widget On the Website
Embedding a social media feed widget on a website is one of the most lucrative approaches for displaying your social media hashtag feed.
A social media widget is capable of displaying all your social media feeds together in one place. The brand-generated posts and fan-created content (user-generated content) are all aggregated and extracted by this tool into visually creative social media feeds.
The tool functions on the simple concept of a hashtag and pulls posts from the specified social channels that contain the mentioned hashtag. For example #SayItOutLoud17 will pull posts from the specified social media channels (say Twitter & Instagram) that contain the given hashtag. Finally, the social media display wall will display all of this content on the social wall.
Social media feed can be easily embedded on a website with a social media aggregator, tool such as Tagbox. These tools have stellar functionalities and features such as content moderation, real-time feed sync, and update, attractive themes, and styling, responsive designs, automatic content filtering, support for flaky internet connection,s and more.
These widgets are an engaging concept to stay informed as updates and posts from brand and brand followers can be all seen here together at one place in real-time. Social widgets work par excellently for corporate events, product launch events, promotional influencer meets, weddings, brand activations, and more.
3. Shoppable Social Media Walls On Website
Similar to the above-mentioned tactic, you can collect & curate social media content on your website. But the highlight is that you can make your social media content Shoppable.
How? We’ll tell you.
Using the visual commerce solutions from Tagbox, you can tag products into your social media posts or UGC posts and add a buying option and embed it as a Shoppable social media gallery on the website.
This will help you increase your chances of conversions, build brand reliability and trust, boost engagement, and deliver a seamless shopping experience.
4. Display Social Media Videos
Video content is more convincing and appealing to users. Videos are the undisputed winners when it comes to content sharing, conveying a social message, encouraging audience participation, and convincing viewers of a particular occasion or contest, among other uses.
Videos grab the user’s attention and allow the message to sink in. Social media videos are simply videos that are created and shared on social channels. Such videos provide an easy social media integration on the website. Thus, you can easily embed the social media feed of your videos on your website.
Blog posts that are lengthy or tutorials on ‘how-to’ can be quickly explained via engaging videos. The social media video feeds of such videos can then be displayed on websites for enhanced interactivity.
5. Integrate the Social Media Based Commenting System
Commenting tools encourage conversations and allow for human-to-human interaction thus creating a strong authenticity and reliability of the information.
A social-based commenting system, such as Disqus or Facebook Comments, is a robust way of integrating the experience of commenting and initiating conversations among people. Social conversations are always engaging.
These ‘commenting systems’ are designed in a way that requires commenters to sync one of their social media accounts for commenting. This way, only a genuine profile is linked to your identity as a commenter, and it helps reduce the presence of trolls and spam online.
Social-based commenting systems are designed in a manner (rating system) that brings forward the most liked or engaging/informative comment to the top of the discussion. This is designed to bring to the helm the most relevant information among the countless other comments. The most relevant and interesting information is thus presented to the readers.
6. Showcase Social Media Reviews
There’s a powerful subjective element called social proof. It is simply a practice that makes online users, people like you and us, believe or buy something when we see another person recommending it, share positive reviews about it, or perhaps buy it right before us.
Showcasing social proof is simply integrating social reviews and recommendations of your former customers on your website for your potential buyers and website visitors to see. Social proof has been said to be trusted by 79% of customers and it also helps augment sales and website conversions.
When former customers share positive feedback and recommend the quality and durability of a product or service, it can be effectively utilized by a business as social proof for potential buyers who have purchasing qualms.
A potent way to display reviews on website is through embedding reviews widget. Using the reviews widget, you can aggregate reviews through different platforms like Yelp, Google, Facebook, Airbnb, etc.
You can also ask your audience to post a review using your hashtag and then this hashtag can be used to create a display a live hashtag feed across any marketing touchpoint!
Benefits Of Using The Social Media Integration On Your Website
Social media presents a plethora of opportunities for businesses that can hugely benefit the brands financially and non-financially. We have compiled the 10 most crucial benefits of integrating social media on your website.
- Reach a wider audience with extended exposure.
- Amplify your website’s interaction and engagement capabilities.
- Gain insights into consumers’ social behavior.
- Channelize traffic by integrating social media on the website and vice-versa.
- Enhance your website vibrancy through creative visual social content.
- Build brand image & reputation through communications.
- Build social proof by promoting User-generated content from social media.
- Increase your conversions and sales.
- Deliver a superlative consumer experience.
Conclusion
With the endless opportunities that social media presence for a business, it is recommended that you link social media to your website.
The benefits that we have highlighted here are a piece of evidence to the fact that you cannot go wrong with social integration. Select the most suitable option from the methods mentioned above and begin your journey toward business growth.
Embed social feed from Facebook, YouTube, Instagram, Twitter on your website, like a PRO
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