20 Types of Instagram Marketing Tools & How They Help Brands Grow

Instagram has over 800 million monthly active users. It is a tremendously loved social media platform by users, brands, and businesses alike. Posting engaging and informative content may be one thing, but expanding your content’s reach to the target audience and boosting growth and interaction while increasing your daily follower base is a task. Improve your Instagram marketing strategies and results with these promising Instagram marketing tools that we’re discussing today. 

List of 20 Instagram Marketing Tools:

Scheduling & Publishing Tools

1. Later:

Later helps brands plan and schedule Instagram content visually using a drag-and-drop calendar. It supports posts, Stories, and Reels, and provides hashtag tools and analytics, boosting consistency and engagement while saving time.

• What it does: A visual content scheduler for Instagram posts, Stories, and Reels.
• How it helps brands: Later enables brands to plan, schedule, and preview content in advance, ensuring a visually cohesive feed and consistent posting that boosts engagement and enhances brand aesthetics.

2. Buffer:

Buffer enables brands to schedule Instagram posts, manage comments, and analyze content performance. Its clean interface and insights help refine content strategies, build engagement, and stay consistent across multiple campaigns or team members.

• What it does: A scheduling platform that also tracks Instagram performance and manages comments.
• How it helps brands: Buffer improves content workflow, ensures timely publishing, and provides analytics to refine strategy and increase ROI.

3. Hootsuite:

Hootsuite is a full-featured platform for managing Instagram content, engagement, and analytics. It supports team workflows and social listening, helping brands monitor performance and trends while efficiently scheduling content.

• What it does: A multi-platform manager for scheduling, monitoring, and analyzing Instagram content.
• How it helps brands: It streamlines publishing, monitors audience engagement, and delivers insights, helping brands stay consistent and data-driven across teams.

4. Planoly:

Planoly allows brands to plan and schedule Instagram posts and Stories visually. With social media integration and grid preview, it supports consistent branding, engagement growth, and effective storytelling through beautifully aligned content.

• What it does: A drag-and-drop planner for Instagram grids and Stories.
• How it helps brands: It helps visually organize content, schedule posts, and manage ecommerce integrations, enhancing both branding and shoppable experiences on Instagram.

5. Tailwind:

Tailwind utilizes AI to schedule Instagram posts, suggest relevant hashtags, and automatically generate captions. It helps brands grow their reach and engagement while reducing manual effort, making it ideal for marketers seeking efficiency and optimized posting.

• What it does: AI-powered Instagram post scheduler with smart hashtag and caption tools.
• How it helps brands: Tailwind simplifies content creation, suggests ideal post times, and enhances discoverability, supporting more efficient and impactful Instagram growth.

6. SocialPilot:

SocialPilot offers multi-account Instagram scheduling, team collaboration, and performance tracking. It’s ideal for agencies and brands that need consistent posting, streamlined workflows, and audience insights to grow faster and smarter.

• What it does: Instagram content scheduler with team management and analytics features.
• How it helps brands: Ideal for teams and agencies, it boosts collaboration, maintains content consistency, and provides insights for growth.

Analytics & Performance Tracking

7. Iconosquare:

Iconosquare provides in-depth Instagram analytics and benchmarking. Brands can measure engagement, follower growth, and content effectiveness, helping them refine their strategy, track key performance indicators (KPIs), and outperform competitors with data-backed decisions.

• What it does: Provides deep Instagram performance analytics and benchmarking tools.
• How it helps brands: Brands can track engagement, follower behavior, and industry comparisons to optimize posting strategies and stay ahead of competitors.

8. Quintly

Quintly is a powerful analytics tool offering custom dashboards and competitive tracking. Brands use it to evaluate Instagram performance at scale, generate custom reports, and make smarter, insight-driven marketing moves.

• What it does: A customizable analytics dashboard for Instagram and other platforms.
• How it helps brands: It enables performance tracking at scale, custom reporting, and competitor benchmarking, driving strategic improvements.

9. Metricool:

Metricool tracks Instagram metrics, monitors competitors, and helps optimize content for maximum impact. It provides visual performance reports that guide marketers toward more effective posting schedules, enhanced engagement, and audience growth.

• What it does: Tracks Instagram metrics and competitor activities with visual reports.
• How it helps brands: Brands can monitor trends, compare growth, and optimize their publishing calendar to drive better engagement.

10. Sprout Social:

Sprout Social offers analytics, scheduling, and listening tools in one platform. It helps brands understand what content resonates, track community sentiment, and create more innovative Instagram marketing tools backed by real data.

• What it does: Combines analytics, publishing, and social listening.
• How it helps brands: It helps uncover what content works, understand sentiment, and manage conversations, improving both engagement and strategy.

Website Feed Embedding Tools

11. Tagbox:

Tagbox offers Instagram feed widgets that brands can embed on their websites. It improves brand engagement and website aesthetics by showcasing live Instagram content in a customizable and responsive design.

• What it does: Aggregates Instagram content (posts, Stories, hashtags) and embeds it on websites.
• How it helps brands: It builds trust and social proof by displaying real user content, increasing conversions, and site engagement.

12. Elfsight:

Elfsight aggregates and displays user-generated Instagram content on websites. It boosts trust and engagement by showing authentic customer stories, increasing conversions, and brand credibility through powerful social proof.

• What it does: Offers customizable Instagram feed widgets for websites.
• How it helps brands: Brands can enhance their web presence and showcase their Instagram content live, improving engagement and brand authenticity.

13. SnapWidget:

SnapWidget enables brands to embed live Instagram feeds, grids, and slideshows on websites. It’s a lightweight solution to increase website engagement and showcase an active social presence without coding.

• What it does: Enables simple Instagram feed embedding via grids, slideshows, or boards.
• How it helps brands: Displays fresh Instagram content on websites to enhance visual appeal and encourage social interaction.

14. EmbedSocial:

EmbedSocial enables brands to display Instagram feeds, Stories, and reviews on their websites. It helps increase user engagement, trust, and conversions by integrating real-time, interactive content directly from Instagram.

• What it does: Allows embedding of Instagram feeds, Stories, and reviews.
• How it helps brands: Increases user trust and drives more interactions by showing dynamic, up-to-date social content.

15. Juicer:

Juicer collects Instagram and other social posts into one dynamic website feed. It boosts site engagement, provides social proof, and keeps content fresh, all by showcasing real-time social activity.

• What it does: Combines content from Instagram and other platforms into a live feed.
• How it helps brands: It creates an engaging, interactive social wall on websites, keeping content dynamic and drawing attention.

Growth & Engagement Tools

16. Kicksta:

Kicksta helps brands grow Instagram followers organically by targeting and engaging real users. It increases brand reach and follower quality, excluding bots and spam—ideal for building a loyal community.

• What it does: Drives organic Instagram growth by targeting and interacting with real users.
• How it helps brands: It builds authentic followership and engagement, eliminating fake followers, and grows a loyal, relevant audience.

17. Combin:

Combin boosts Instagram growth by automating audience targeting and engagement. It helps brands find followers based on hashtags, location, or competitors, driving strategic interactions that enhance organic growth.

• What it does: Automates audience targeting and engagement activities.
• How it helps brands: Brands can discover and engage with the right users based on their interests, hashtags, and location, thereby boosting visibility and growth.

18. Socialbakers (Emplifi):

Socialbakers utilizes AI to analyze content performance and identify opportunities for influencers. Brands gain valuable insights into trends, audience behavior, and competitor activity, enabling them to make smarter Instagram decisions.

• What it does: Offers AI-driven content analysis and influencer identification.
• How it helps brands: It helps optimize content strategy and discover the best influencers, enhancing campaign effectiveness and audience alignment.

Influencer Marketing Tools

19. Phlanx:

Phlanx offers influencer engagement calculators and collaboration tools. Brands can verify influencer authenticity, manage campaigns, and measure ROI, ensuring meaningful, data-backed partnerships on Instagram.

• What it does: Provides influencer engagement metrics and collaboration tools.
• How it helps brands: Brands can verify influencers, run collaborations, and measure campaign ROI, ensuring better partnerships and results.

20. Influencity:

Influencity is a comprehensive influencer marketing platform that offers discovery, analytics, and campaign tracking. Brands find suitable influencers, predict performance, and analyze campaign results to optimize their Instagram influencer strategies.

• What it does: Complete influencer marketing platform with analytics and campaign tracking.
• How it helps brands: Brands can discover ideal influencers, plan campaigns, and track performance, maximizing returns on influencer investments.

Over To You

Choosing the right Instagram marketing tools can significantly enhance your brand’s social presence, whether you’re looking to schedule content, track performance, embed feeds, grow your followers, or run influencer campaigns. Each tool serves a unique purpose, and when used strategically, they help brands save time, boost engagement, and drive real business results on Instagram. Evaluate your goals, match them with the right tools from this list, and take your Instagram marketing to the next level.