Ever since the emergence of social media marketing, and given that the platform has a huge customer base, it has become vital for brands to go viral on various social media marketing platforms and connect with their audience. That is certainly why various brands across the world have been extremely concerned about their social media presence.
When it comes to getting viral and creating a subject to initiate or regulate social media interactions- #hashtag does a pretty good job. Initially, Hashtag was a user innovation. It was soon adopted by Twitter to hyperlink the search results. It made hashtag a conversation driver over the platform by adding the trending feature to its homepage which showed “what’s trending” in regards to the hashtag used most within a defined span of time.
Throughout the past year, many brands practiced a few hashtag campaigns, and for some, it worked out extremely well. However, on the other hand, it backfired some as well.
The major difference to observe here that led to someone’s success and other’s failure was the pattern behind the curation of the hashtag campaign.
There are various annoying patterns people put into hashtags. It does not only make the hashtag look unattractive but it also reduces its relevance.
1. Follow the KISS rule, that is “keep it small and simple”.
A complicated; difficult to memorize hashtag is liked by no one. The fewer people will remember your hashtag, the lesser will they use it.
2. The hashtag should be easy to use and read too.
#dontforgettouppercaseyourinitialletters. Couldn’t understand what’s written right? So, remember if you create such long hashtags and do not use the correct font or pattern #ToWriteIt, it will not be an effective hashtag.
3. Please note, a hashtag does not recognize any punctuation mark. Therefore, kindly do not put any (,[email protected]$:;”) in your hashtag.
1. Research the Spheres of your Target Audience.
Before framing successful hashtag campaigns, it is very essential for you to analyze the target audience. There has to be a classification of the audience group that you want to attract towards the campaign. Once you have a fair idea of the targeted audience, we recommend you to begin analyzing their social media activities. The motive of the research should be to understand the kind of content they would preferably look up for and the content they have been currently looking for. Then, curate your campaign around the requirement of the audience. It will give you an edge over as such a well-designed campaign will urge the audience to participate and spread the word.
2. Analyze and Prioritize the Channels for Interaction.
Once well aware of your targeted audience, it is important that you reach to them through appropriate channels. Hashtags are used over almost every social media network (excluding LinkedIn, everywhere else). In such a scenario, you would have to be extremely particular about choosing the platform. It is so because every other social media platform caters to a distributive content type. Hence, it is preferable to opt. for channels which possess the audience that treasures conversations relevant for the brand. This allows the campaign to deliver its idea most effectively.
3. Uncomplicated Participation Scheme.
Hashtag campaigns are fails if people either do not participate or else the hashtag gets hijacked. The first scenario can be the worst case to experience. Therefore, once you have your campaign in place, make sure to interact with people and involve them in the campaign. The more the people will participate, the more outreach you will achieve. Here, one major factor that affects audience participation is the flexibility of your participation schemes. The Minimum the cost and time consumption for entering the contest, the more will be the number of participants.
4. Showcase the Output through Real-Time Marketing Tools.
The best way to showcase the generated output and using it to fetch more outreach is by using real-time marketing tools, such as a Hashtag wall. The emergence of digital signage has brought hashtag wall into existence. The basic feature of a hashtag wall is to aggregate live social media hashtag feeds and showcasing all the updates derived from various channels and networks on one screen like Instagram wall, Twitter wall or social media wall. You can use a hashtag aggregator and generate an amass output of the participatory live hashtag feeds for your trending hashtag campaign. The showcasing will also encourage more people to participate and get their live feeds being displayed onto the hashtag wall or social media wall.