5 Email Marketing Tips That Pays Off

Before you read further, here are three things you need to know.

• Email Marketing isn’t dead yet.
• It is more complicated than it looks.
• It works only when done right.

Dissect all successful email marketing campaigns and you’ll always find a few commons that go into their making. In this article, we’ll discuss those very common things that help businesses upsell without turning people off.

Send Time Optimization

Time is an illusion, timing is an art. Your email marketing campaign could go south if the send time is wrong. How do you fix the perfect date and hour? Intuition? – No. Planning? – Yes! Below are some tips to send your emails.

• Best Days in a Month: The first two weeks are great for higher open and click rates. In that order, the best days include the 5th, 7th, and 12th. A possible reason could be paydays. At the beginning of the month, people are more likely to have money and spend it, too.

• Best Days in a Week: Mondays are the worst, and weekends are no better. Possible reasons include weekend hangovers and Monday morning blues. As such, mid-weeks seem like a safe bet. Schedule your emails on Thursdays, Tuesdays, or Wednesdays for maximum impact.

• Daytime vs. Nighttime: Always schedule emails during the daytime. This is when your target audience is awake and available to read your message. On the other hand, after-hours emails are perceived as overzealous marketing attempts and ignored.

• Best Time of the Day: Early mornings and work breaks are best. 8 a.m. mails contribute to high open rates, 5 p.m. mails contribute to high click rates, and 4 p.m. mails contribute to high order rates. 10 a.m. and 1 p.m. mail also performs well.

“Mid-Month, Mid-Week, Mid-Day – The Rule Is Pretty Simple!”

Target Audience Analysis

Email marketing campaigns often fail because the messages can’t reach the right people. Using an email verifier to maintain a strong email list and send your messages to the right email leads is important. Email Uplers is an excellent tool for ensuring the accuracy of your email database, reducing bounce rates, and boosting overall email deliverability.

Email delivery service can also help by improving the efficiency of your email delivery and ensuring higher deliverability. With a cleaner email list, businesses can focus on sending targeted and relevant messages to engage their audience. To that end, businesses must understand their target audience like the back of their hand. This is where the entire process should begin.

“Segmented and targeted emails generate 58% of all revenue.”

Source

Collecting an email list via a newsletter form or by safely scraping dynamic websites is half of a deal. It would be a mistake to send the same message to all without knowing unique individual preferences. For instance, if a person is a drone enthusiast and you send him newsletters featuring autonomous cars, he would pass without a second thought. This is why studying audience demographics, geographic locations, and customer metrics is essential before creating that perfect cold email. Then, once you’ve created the cold email, you can use cold email software to send it. Amid the cutthroat competition, you cannot afford to have your email ignored, can you?

Identifying your target audience took a lot of work. It’s finally time to sell your products after investing your time and efforts in creating them and crafting the proper copy. Although it’s not relatively that easy, the potential is there. Now that you’ve completed the simple steps, move on to the most challenging phase of your journey: how to sell them. Before we move on to the next section, you can look at some of the best tips to help you sell digital products online.”

Personalized Experiences

People prefer one-on-one interactions with brands to broad experiences thrown in their general direction. This is why, to encourage customer engagement, you’d need to customize your emails.

Emails That Are Personalized Can Deliver 6X Higher Transaction Rates.”

Source

Start with a personalized email subject line that addresses your customers by name. Make sure to use the same email address every time to send your message. Researching behavioral data also helps in creating emails that convert.

learning what is DMARC and activating the email security protocols will also help to increase the email’s credibility.

Remember, you aim to reach people, not just inboxes. Emails with a personal touch have a better chance of being opened and read. This is how trust is built.

Utilizing tools like the GetProspect linkedin email finder can help in identifying and reaching out to potential leads effectively, enhancing your email marketing strategy.

Strive to Use User-Generated Content

User-generated content puts your emailers in a different shade of light for your target customers. One such foolproof way is to use the data you already have effectively. Rely on your products and services; the ones selling off the racks like hotcakes are the most shared, the most clicked, the most in trend.

When you showcase such user-generated content that shows what other customers love, to another set of audiences, it usually draws in favor of you.

Responsive Design

Write your email short and sweet. You don’t want to sound salesy and boisterous, and you don’t want to create something gaudy that immediately causes the recipient to delete it. Your layout needs to be simple and clean, professional and easy to scan.

“60% Consumers Prefer Checking Emails On Their Mobile Device.” –Fluent, Inc.

In this era of screens, an overloaded email copy won’t cut it. Thus, along with ensuring the economy of language, it is also important to keep the layout appealing and mobile-optimized.

Proper use of negative space is crucial for readers to distinguish the elements, whether text or images. Likewise, single-column layouts are better than multiple-column layouts in adapting to the limited viewing on mobile devices. Also, use readable fonts and restrict the subject lines to a maximum of 70 characters.

Call To Action

An email without a call to action is a marketing endeavor without a purpose. It will never drive consumers to action and lead to conversions. If nothing can prompt customers to look beyond the presented text, graphics, and colors, what is the point of sending the email?

“Conversions Increase By 28% When a Call to Action Button Is Included Instead Of a Text Link”– Campaign Monitor

By using a call to action button in an email, businesses can ask the recipient to visit a certain webpage, connect on social media, fill out a survey, make a purchase or avail perks. The best ones are short and include action-compelling text. The button is placed either above the fold or toward the end of the message.

Retargeting Emails

A retargeting email is a marketing tool to capture those customers who have left their shopping journey on your website midway and abandoned the shopping cart. Email retargeting or remarketing is a sure-shot way to boost your on-site conversions and grow your email list. Retargeting allows you to do more with your potential customers and finally make them purchase, enhancing your conversion rates.

“Compared with a normal eCommerce conversion rate between 2% to 4%, the rate of email retargeting conversions can be as high as 41%.”

– Moz

The best part about email retargeting is that it deals with customers who have already shown interest in your products and services; hence, the potential benefits are incredible. Personalization is the crucial key to success in email remarketing. Hence, displaying customer images using the same products as in the abandoned shopping cart is a great way to restore trust in your products and drive customers to purchase.

Wrap-Up

Businesses that do not believe in the power of email marketing have tried and failed. They strategized campaigns based on intuition instead of a proper plan of action. In an urge to achieve smashing success, they focused more on the larger picture than the pixels.

Those willing to experiment should know that such activities aim to bring business to the table. To that end, email marketing is a lot about the little things. Yes, the devil lies in the details.

The size of the text and indent, the appeal of the colors and graphics, the type of the font and readability, the relevance of the message, personalization, targeted delivery, and most importantly, a strong statement to encourage immediate response—everything is conducive to an impactful campaign.