The first question that comes to mind is, why embed the google reviews widget on the website or what are they, and how are they even useful for the brands and people?
Well! This blog will provide answers to all these questions and provide a step-by-step guide on how to embed google reviews on website.
What Are Google Reviews?
To start with, Google review is a product of Google My Business or Google Maps that allows the customers of a brand/business to share their ideas, experiences, opinions, feedback, etc., relating to the products or services or performance of a brand.
The fact is that consumers are rational decision-makers who look for information that can help them make informed and valuable investment decisions.
So in that quest, these customers look for reviews for the products/services or the brands from which they want to purchase something.
To help them find reviews easily, brands add Google reviews on their website. Here‘s how you can embed it simply and easily.
How To Embed Google Reviews On Website
Taggbox Widget, as a UGC platform, is one of the best tools to embed Google review widget on the website. So, here we have mentioned the simple and easy steps using which you can embed Google reviews on website.
The embedding process has been divided into 2 main parts
Create Google Reviews Widget
1. Create your new Taggbox Widget account or log in to your existing account.
2. After login you will see the Dashboard. Here we are mentioned 4 quick and easy steps to create and embed Google reviews widget. Now click on Add Social Feeds option to get feeds in your widget.
3. Choose the “Google Review” as the source from the different platforms that are displayed in the pop-up.
4. A new pop-up will appear; choose My Location or Enter the Location to fetch the Google reviews and click on the “Create Widget” option.
Enter the necessary information and provide access to continue fetching the reviews from Google.
5. Taggbox Widget will then automatically fetch the reviews from Google into a unified feed.
Once you have collected the reviews from Google into the widget, then you will be redirected to the widget editor. The widget editor page will have the following and many more options:
Customize – You can customize your Google review feeds by changing post style, showing information, social sharing options, custom posts, adding a banner, pop-ups, and background that aligns with the aesthetics of your brand and company.
Moderate – You can decide which reviews to show and restrict the unwanted. Also, you can highlight a review, Pin to the top, add CTA, or even edit the post.
Analytics – Gain audience insights through engagement and web analytics. You can see the total impressions, clicks, users, sentiment analysis, and many more details.
More – You have the option of adding additional elements to the widget like on- hashtag highlighter, ticker, filters, custom CSS, etc.
Display Valuable User Reviews On Website
Creative & Engaging Google Review Widget
Embed Google Reviews Widget On Website
Once you have customized your reviews, the next step is to embed these reviews on the website.
6 – Click on the “Publish” button at the lower-left corner of the widget editor page.
7 – A list of various website building platforms will appear on the screen. Choose your preferred platform, such as HTML, WordPress, Wix, Squarespace, Weebly, Shopify, etc.
8 – Adjust the height & width of your Google Reviews feed according to the section of the webpage where you want to embed it, and then click on the “Get Code” button.
9 – Just copy the generated code and paste it on to the backend of your website and apply changes.
There it is; you will now have successfully embedded Google reviews on the website. You can do so for any other website platform easily and simply.
Embed Google Reviews On WordPress Website
Embedding Google Reviews Widget on your WordPress website will increase the user trust, credibility, authenticity, and sales.
Earlier in this blog, we have mentioned the steps to Add Google Reviews Widget on any website. In this section, you will get a description of how you can embed Google Reviews on your WordPress website.
The process can be done in 2 ways.
- Using Third-Party Tool
- Using Taggbox Widget WordPress Plugin
As mentioned above, a third-party tool such as Taggbox Widget can help in the quick and easy embed process. But using a plugin could be a simpler option for WordPress users.
So why not try our WordPress plugin?
Taggbox Widget WordPress Plugin
Taggbox Widget WordPress Plugin is a must-try plugin for all the WordPress users across the globe to embed Google Reviews Widget on the WordPress website.
Using this plugin, you can simply and easily add Google reviews without any complex coding. The plugin will help you generate a simple shortcode that you can copy-paste on the section of the WordPress webpage where you want to embed it.
The customization, powerful moderation, analytics, auto-updates, and robust customer support features offered by this plugin makes it the best choice for all WordPress users. Also, this plugin can be easily downloaded from the WordPress library.
Now since we know how to embed Google Reviews Widget on any website, especially WordPress, let us gain more knowledge about what are the benefits of adding Google Reviews Widget on the website.
Why Embed Google Reviews Widget On Website?
A website is a digital or online storefront for any business and brand where the consumers can access and explore information about a brand and its offerings easily, simply, and quickly.
Many of the businesses use the website as their main channel for communications and commercial activities rather than offline operations. Therefore, it is essential to have elements that help in increasing trust, engagement, and conversions.
For those purposes, content on a website is the most important element, and having authentic and informative content can help your drive your business growth & success.
So, reviews help in providing information that greatly helps in decision-making for the potential customers into a brand or its products/services.
Benefits Of Embedding Google Reviews On Website
1. Build Trust & Reliability
The first and foremost benefit of embedding reviews on a website is that it helps in building trust and reliability for the brand among the consumers that can help in driving conversions.
Reviews being the authentic content that is shared by the real customers based on their real experiences with a brand leads to showing realistic information about the quality & performance of a brand and its offerings.
Over 90% of the people tend to trust user-generated content, i.e., user reviews, to make their online purchase decisions.
2. Showcase Advocacy & Create Desirability
Brand advocacy can be understood as when the existing customers of a business or a brand take the credibility and responsibility of the brand’s products and services for quality, value, and worthiness.
Positive word-of-mouth is still the key influencer that shapes the purchase decisions for consumers and conversions for the brand. So, these Google reviews act as brand advocacy, i.e., a seal of trust & credibility given by the customers.
Brand advocacy is much more fruitful than the brand content & promotions as it is more realistic & reliable. Also, brand advocacy helps in creating brand desirability as well.
3. Brand Awareness & Reach Creation
Brand awareness and reach augmentation ensures that you get maximum traffic to your website and business as more and more will become aware of your brand.
Google reviews are shared by the users, so these users’ networks also come to know about the brand that helps build awareness to a wider audience with positive exposure & higher reach.
Reach and awareness building is a major success metric as more awareness is positively correlated with increasing website traffic, user engagement, and conversion rate.
4. Improve SEO Ranking & Increase CTR Of Search Results
Google reviews are the magic ingredient that scales up your SEO ranking and gives Google positive feedback about your brand and its services. Healthy reviews about your brand will impact your position in the web search results.
Also, the star ratings used by Google increase the CTR of your search results. The more the ratings, the higher will be the click rates. It, therefore, increases customer interaction with the brand and engages them for the long run.
5. Boost Conversion Rate & Sales
Finally, coming to the most crucial element or goal of any business website is to increase the conversion rate and create a constant stream of revenue, and Google reviews can immensely improve this.
As we discussed that most of the users look for trustable & authentic information that can help them in making their purchase decisions, so Google reviews are that valuable information to drive your conversions.
The facts that 92% of the users are likely to purchase after reading the trusted reviews, or consumers are willing to spend over 30% on businesses with excellent reviews, and 82% of the users tend to read reviews before making online purchases.
6. Initiates A Feedback Cycle
“What goes around, that comes around.” If you provide your customers with a good and trustworthy experience, then they would be willing to share it with a larger audience. In fact, 86% of customers would consider writing reviews for the business.
Google reviews on your website can encourage other customers to invest in your brand and write a review for you as well. Moreover, if you are offering reliable services, you can ask them to review your products and services, which will boost brand advocacy. This, therefore, will help you strengthen your brand goals and build strong customer relationships.
The website is the crucial channel for any business that needs to be effective, informative, engaging for the consumers, and Google reviews are a perfect solution.
This “embed Google reviews widget on website” guide has been created with in-depth details about benefits and how to embed steps using Taggbox to helps you understand the importance of Google reviews along with an easy process to embed them on your website.
So, get started now to leverage the user reviews to magnify your business growth, revenue generation, and success possibilities.