Best 11 Facebook Hashtag Tracking & Analytics Tools to Boost Engagement in 2025

Well, hashtags are still a great way to make your Facebook content appear in the right audience’s feed, but many people still debate its relevancy. Anyways, chaos apart! Facebook currently has 3.065 billion monthly active users. Woooh! That’s a lot of people scrolling, sharing, and connecting. But how will you stand out in this crowded space? Hashtags are the secret weapon you need to reach people organically. But are you aware of the right Facebook hashtag tracking tools? You need these tools to maximize the benefits of your Facebook hashtag campaign. This article will show you everything from the right Facebook hashtag tracking tool to the best strategies. 

Ready? Let’s begin! 

Why You Need a Facebook Hashtag Tracking Tool?

A Facebook hashtag-tracking tool is necessary because it helps you make smarter decisions and boost your social media strategy. You get valuable insights into how your content is reaching your targeted audience, and instead of guessing which hashtags will work or not, you can easily rely on the data provided by the tool. Additionally, the Facebook hashtag tracking tool assists you in easily monitoring posts and topics on Facebook, aligning with the latest trends. Besides, it helps you avoid overused hashtags so that you can focus on relevant, niche-related hashtags that bring in more visibility and exposure. 

Hashtags make it easy to connect with people interested in topics around your industry, which is a great way to build and foster community. Facebook hashtag tracking tool also helps you monitor social media campaign performance. For example, if a hashtag is not performing well, you can quickly monitor and make changes. This will help keep your content fresh and relevant at all times. Since social media platforms lack the capacity to meticulously monitor the performance of hashtags, such tools have been created to meet up this deficiency. 

What to Look for in a Facebook Hashtag & Analytics Tools:

The best Facebook hashtag analytics tools offer the following key metrics:

1. Real-Time Tracking 

The best Facebook hashtag analytics tool must offer real-time tracking to catch the trends as they happen. This performance tracking enables social media monitoring so that you get real-time insights into the campaign reach, audience engagement, and brand visibility metrics across platforms. This helps you to analyze and make swift adjustments in the strategy to improve reach and engagement. Additionally, real-time tracking helps you stay at the top of the trend, identify peak moments, and gather audience insights at the most optimal times.

2. Provides Historical Data

The Facebook tracking tool should additionally provide historical data to analyze the past performance of the content and campaigns. Historical data helps identify long-term patterns, the impact of trends and seasonal campaigns, and the significance of different strategies over time. By analyzing past performance, you can make informed decisions, adjust your future strategies, and amplify your progress. 

3. Engagement and Interaction

You want to ensure that people use and see your hashtags and interact with them. Posting well-researched, hashtagged content will expand the reach and interaction of your campaigns. Engagement metrics also help you measure the impact of your posts and give them more exposure.

4. Audience Intelligence 

Hashtag analytics also help to measure social media engagement and understand what type of audience is interacting with your content. These insights help drive more targeted and effective campaign strategies. You can easily familiarize yourself with your audience’s age, gender, race, location, interests, behavior, and ethnicity. 

5. Reporting Features 

Robust analytics and reporting capabilities are some of the most important features of the Facebook hashtag analytics tool. This feature allows you to generate clear, customizable reports that summarize the performance of your hashtag combined with various metrics such as reach, engagement, impressions, and audience demographics.  

6. Sentiment 

Hashtags often describe the sentiments and interests of your audience collectively. Monitoring the sentiments associated with hashtags can give you insights into what your audience likes and is interested in. You can leverage the sentiment to determine the hashtags that will likely positively impact how the audience perceives your brand. Additionally, tracking sentiments on specific hashtags can also tell you if your content brings out positive or negative audience reactions. 

Top 11 Facebook Hashtag Analytics & Tracking Tools for 2025

The best hashtag analytics and tracking tools depend on the specifications you want and your budget. Here are some of the most popular Facebook hashtag analysis tools in 2025: 

1. Tagbox 

When it comes to user-generated content, Tagbox stands out as one of the best hashtag trackers for your UGC campaigns. It focuses on collecting user-generated content of a particular hashtag from various social media platforms. You can easily collect, curate, and moderate content from various marketing touchpoints and embed it on your website as a Best Facebook widget. It helps you to generate enormous audience participation for your hashtag campaigns on various social media platforms. Beyond this, Tagbox offers various layouts and customization options powered by AI. Its robust analytics tools help you to track metrics other than hashtags, such as sentiments, engagement rates, views, impressions, etc. This helps improve your campaign strategy and optimize it for better performance. Some more features of this tool include: 

• Content Moderation
• AI recommendations
• Rights management
• Performance Analytics 
• Customization options 
• Sentiment Analysis 

Pricing: Tagbox pricing starts at $24 per month. 

2. Talkwalker

Talkwalker is another tool to track hashtags across 10+ social platforms such as Instagram, Facebook, Twitter, etc., providing a complete overview of all key metrics in one dashboard. You get insights into important hashtag metrics like brand mentions, engagement, reach, and sentiment. Also, this platform can help you compare the performance of your hashtags with those of your competitors. Here are some of the key features of the platform:

• Reports and Dashboards
• Social Analytics 
• Platform monitoring
• Hashtag monitoring & listening 
• Data management and analysis 

Pricing: Different pricing plans upon request. 

3. Social Pilot

Social Pilot is yet another best Facebook analytics & Marketing Tool for teams and agencies that helps you to track hashtags for different platforms, too. It has an easy-to-use Facebook analytics dashboard to see metrics like follower growth, number of posts, engagement rate, audience data, etc. Social Pilot offers other features, such as publishing, scheduling, content curation, collaboration, etc. Some other relevant features of the platform include:

• Insights of your best-performing Facebook content
• Optimal times analysis 
• Robust analytics and dashboard
• Review management 
• Hashtag analysis
• Follower analysis

Pricing: Pricing between $30 and $200 monthly, with free trials. 

4. Hashtag Tracker by BrandMentions 

BrandMentions offers a free hashtag-tracking tool with extensive analytics across multiple social media platforms. It allows users to monitor and analyze hashtag performance in real time, and this tool is best known for providing historical data and image recognition monitoring. Additionally, BrandMentions is a platform where you can monitor everything being said about your brand on the internet, and it also helps analyze your competitors. Some more features of the platform include:

• Social mention search and analysis 
• Hashtag tracker 
• Brand and social media trackers 
• Sentiment analysis
• Competitor detection 
• Historical data 
• Image recognition 
• Business intelligence

Pricing: Starts at $99 per month

5. Meta Business Suite

Meta Business Suite is a native Facebook analytics tool that offers deeper insights and more advanced analytics. Using this free analytics tool, you can track all important metrics such as hashtags, likes, followers, paid and organic reach, etc. The tool is created in such a way that it monitors the insights on your Facebook as well as Instagram, all in the same place. Its key features are:

• Performance metrics 
• Audience Insights 
• Facebook video insights 
• Competitive benchmarking
• Optimal times 
• Trend analysis 

Pricing: Free

6. RiteTag

RiteTag is a free hashtag suggestion tool that offers instant hashtag recommendations for both images and text across various social media platforms. The tool analyzes real-time hashtag engagement data to generate actionable insights. Users can get hashtag recommendations of various types, such as those that are best and those that can be acquired over time in the future. Key features include:

• Hashtag suggestions for text and images 
• Real-time hashtag engagement data
• Analytics on Hashtag Performance
• Multiple platform compatibility 
• Browser extension for easy access

Pricing: Starts at $49 per year

7. Hootsuite Analytics

The analytics feature of Hootsuite platforms comes with trending hashtag breakdowns so that you can quickly analyze which hashtags are performing best within your niche. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drive in the most comments, reactions, shares, likes, and engagement. Hootsuite Analytics even provides a trending hashtag set that you can use in your posts. Besides this, the platform allows marketers to plan, schedule, and syndicate social media posts across multiple networks, including Facebook. Some more features of the platform include:

• Boolean keyword searches
• Filtering out noise and spam 
• Sentiment analysis 
• Content planning and scheduling 
• Automated routing and prioritization
• Customer interaction histories 
• Lead generation

Pricing: Pricing starts at $99 per month.

8. Mentionlytics

Mentionlytics is another social media analytics and monitoring tools that can serve anyone from small businesses to big enterprises. You can leverage this platform to get detailed hashtag performance reports with simple clicks. Mentionlytics tracks mentions across all web and social media sources, analyzes the data, and provides valuable insights about your brand’s online performance. It provides robust performance reports to measure your success, optimize your performance, and benchmark against competitors. Some of the key features include:

• Real-time alerts 
• Share of voice reports 
• Influencer identification 
• Social intelligence advisor 
• Hashtag monitoring 
• Sentiment analysis 

Pricing: Starts at $69/month.

9. Awario

Awario is one of the best Facebook reporting tools that tracks Facebook mentions and provides social media analytics. It analyzes the data collected through Facebook social listening, calculating metrics like reach, sentiments, growth, and more. Using Awario, you can get historical data for up to 6 months, which helps you analyze your content for future campaign planning. Some of the key features include:

• Tracking Facebook mentions 
• Campaign monitoring 
• Analyzing Facebook data 
• Competitor analysis
• Finding influencers
• Social media reporting tool
• Historical data 
• Geolocation 

Pricing: Pricing starts at $29 per month.

10. Metricool

Metricool is another all-in-one solution that offers much more than just Facebook analytics. It offers unlimited historical data on its all-paid plans and is an official Meta partner. It offers deep integration with Facebook and its other Meta properties like Instagram. From its analytics dashboard, you can easily keep track of your Facebook performance, as well as all other social profiles you manage. You can even analyze your competitors through Metricool’s competitive research tool. With its top-level metrics, such as follower count, engagement, hashtags, etc., you can optimize your strategy and engineer your content strategy at a greater level. Some more relevant features include:

• Cross-platform analytics 
• Combine Metricool with other data sources for cross-referencing
• Report building 
• Competitor analysis 
• Hashtag tracking 
• AI assistant 

11. Mentions 

Mention is one of the social media listening tools offering Facebook insights on your audience, brand market, and competitors. It allows real-time monitoring of all social media conversations, including Facebook, so that you can keep track of everything that is said about your company. Using its easy-to-understand analytics, you can monitor and optimize your content planning and strategy and compile it into beautiful reports. Key features include:

• Social media listening 
• Facebook posts scheduling 
• Competitive analysis
• Brand management 
• Hashtag monitoring 
• Facebook campaign tracking 
• Free Facebook tools

Pricing: The pricing for this tool starts at $49/ month.

How to Use Facebook Hashtag Analytics to Boost Engagement?

Here are some of the best practices to follow while using Facebook hashtag analytics to boost engagement:

1. Identify and Use Trending Hashtags in your Niche

Finding and using trending hashtags around your niche is one of the best ways to gain exposure and increase the visibility of your content. Using some of the best Facebook hashtag analytics tools, regularly check which hashtags are trending in your field. Once done, take a moment to understand why they are gaining popularity. With this strategy, you can increase the chances of reaching more people who have an interest in your brand or content. 

2. Create and Promote Branded Hashtags

Branded hashtags, as the name suggests, are unique to your business and can help your brand build awareness. For example, #Shareacoke by Coca-Cola helps them build a great community in a fun and engaging way. Eventually, your hashtag should represent your brand and be designed for a specific campaign to raise awareness. You can host challenges and Facebook giveaways to capture the audience’s attention and attract new audiences towards your brand. 

3. Optimize Hashtags Based on Engagement Data

Not all hashtags perform equally well; some will get more likes, comments, and shares than others, while some are hard to attract visibility. That is why it is vital to check and optimize which hashtags perform regularly and include only those. You have to keep an eye on these metrics so you can figure out which words and phrases spark your audience’s attention and encourage them to participate in your posts. Based on this engagement data, adjust and optimize your strategy for better performance.

4. Use Hashtag Analytics to Plan Future Content

Your hashtag performance can be a great guide for planning your next content on Facebook. You will be able to recognize what your audience is interested in and what they’re most likely to click on. Many of the hashtag analytic tools mentioned above in the article come with historical data to help you analyze past performance and plan for the future campaigns. 

5. Conduct Regular Hashtag Performance Audits 

Finally, set aside time each week or month to review your hashtag performance and use this information to determine what needs improvement. Most analytics software helps create incredibly beautiful reports with graphs, tables, etc. Use these reports to create regular audit reports and make changes to your current strategy. Regular audits help ensure that you’re always using the most effective hashtags and types of content for your brand. 

Free vs. Paid Facebook Hashtag Tracking Tools: Which One to Choose?

If you are confused about free vs. paid Facebook hashtag tracking tools, it is important to note each type’s features, advantages, and limitations. Your goals and expectations from the tool are equally important to consider. So, let’s break down each type to choose the best option.

Free Hashtag Tracking Tools

If discussing about the free hashtag tracking tool, they have limited options and features, but they can still give you some of the best insights at a small scale. 

Advantages

1. You don’t have to spend a single penny on the tool.
2. Basic tracking includes post engagement, impressions, frequency, and other common metrics. 
3. Ideally, if you are just starting your brand and testing the waters, free tools are great for gaining basic insights and understanding. 

Disadvantages

1. They might restrict the number of hashtags you can track
2. Sometimes, you get less detailed analytics and inaccurate data, hindering your content performance.
3. Inability to monitor sentiments and lack of historical data. 

Paid Hashtag Tracking Tools

Paid hashtag tracking tools offer comprehensive tracking, in-depth insights, and custom reports and suggestions that are best for big businesses, agencies, and marketers. 

Advantages

1. Robust analytics on hashtag performance, reach, engagement, and trends. 
2. Advance filtering options.
3. Historical data availability. 
4. Custom reporting

Disadvantages

1. High costs serve as a barrier to some small businesses. 
2. High dependency on premium tools may result in inaccuracies. 

Which One to Choose?

Ultimately, the choice depends upon your needs and objectives. But, as per our insights, opt for free hashtag analytics tools if you have just started, have a limited budget, and are still researching. On the other hand, if you need detailed insights and analytics, there is no better option than the paid one. For example, if you’re running a big business or a social media agency and need to report ROI or other metrics professionally, then paid tools like Tagbox, SporutSocial, etc, are the best. They provide detailed insights in the long run, and you will be able to generate great results and visibility with them. 

Conclusion

Let’s be honest: hashtags can feel like a guessing game, but with smart strategy and tools, you can do it the right way. Hashtags lead you to essential conversations, influential trends, and your target audience. The social media landscape is at its peak, and so are the tools that help marketers lead the game. Whether you are managing a small business or a global brand, these Facebook hashtag tracking tools offer valuable industry insights and hashtag metrics to refine your strategy. Ready to take your analytics to the next level? 

All the best from Tagbox!