Ever noticed how you trust a friend’s post more than a brand's ad? That's the power of Facebook UGC, which is not just content but a social proof, authenticity, and engagement on the go. Today, we see this UGC everywhere, from Facebook’s viral reels to reviews, real people are shaping how we discover, trust, and…
Halloween is around the corner, and just like every year, brands are planning to mesmerize their audience with marketing campaigns filled with pumpkins, spiders, and all things scary. As a brand, you must be looking for opportunities or ideas that would make you stand out and get them pumpkins talking. Well, digital signage is an…
Ho ho ho, marketers, are you able to hear jingle bells from a distance, our favourite, Santa, getting his clothes ready? This simply means one thing: the holiday season is approaching. If your marketing plan is still a dusty spreadsheet of generic ads, it’s time to unwrap a game-changer: user-generated content (UGC). Imagine scrolling through…
What are hybrid events? Hybrid events are, as the name might suggest, a mix between a live event and a virtual event. Essentially, you take your audience, exclusive content, and experiential set pieces, and meld them together to provide an immersive online experience. To help you begin planning your hybrid event, we’ve put together the…
No matter how shuffled the marketing platforms are, Social media will always be the king! In the world full of social media addicts, taking advantage of this attention-grabbing social media content is the topmost priority of the brands. It would be no wrong to say that social media has expanded its reach on a large…
Over 98% of schools use social media across campuses to enhance the student journey. The students are the Gen-Z and millennials, and their native language is social media, as that’s where they express themselves. While students, alumni, and faculty are constantly creating social content, higher education marketers have identified a new strategy to redirect this…
Virtual events have proven their worth ever since they have come into existence. Unlike regular events, they have emerged as a blessing for event marketers who save a lot of time & money on making prior arrangements for the attendees. Even though we agree that the value of regular events would never diminish, there may…
CASE STUDY: UAE University Integrates Taggbox's Social Walls With Its Virtual Graduation Ceremony & Social Feed On Website https://www.uaeu.ac.ae/en/commencement/ Explore how the world-renowned United Arab Emirates University integrated the Social Walls ticker into their virtual 40th annual graduation ceremony streaming & embedded social media feed on the website to boost audience reach & engagement. With the…
Events are incomplete without audience engagement. You want your audience to actively participate throughout the event, as that's the indicator of how successful your event is. Especially in virtual and hybrid events when there are lesser one-on-one interactions. Another indicator of event success is the amount of user generated content it manages to produce. When…
Planning a virtual event or live streaming conference or webinar and want to make it successful? These virtual event tools will make it easier and better, have a look! Event technology has been in existence for quite some time now and majorly these technologies were focused on live events conducted in an offline environment. But…
Experiencing a hype about Virtual events? Or Want to know more about these events? In a world of digital media and communications, events hold great value for brands as these provide real-time in-person interactions & promotions for the brands with their consumers. But now in recent times, going over the live events, there has been…
Music festivals and concerts are getting bigger and better by the passing years. 10 decades ago, music festivals weren’t the talk of the town. Today, the energy and excitement among people for them is huge. Give the best experience to event attendees by creating a live social media wall. What is a Social Media Wall?…
Virtual events are the perfect form of technology that connects individuals, they bring people from across the globe together. Now it all seems perfect in theory, but when you actually think about it, it is just people sitting in the comfort of their homes staring at their screens. And, it is not easy to keep…
The digital landscape is perpetually advancing. In the last couple of decades, it has moved places with multiple channels opening up and making a thud. However, email marketing remains one of the most potent channels for marketers across various industries. According to statistics, 9 out of 10 marketers use email marketing to distribute content organically.…
Just imagine for a moment, it's the pre-pandemic era where people were excited about going to music festivals and concerts along with thousands of strangers from all over the world? It is the best yet long-lost feeling which sounds scary nowadays. Isn’t it? Pandemic has put a stop of all of these activities given the…
Many brands like to believe that it is the era of social media, so it should be their focal. That's where they are mistaken and miss out on so many other possibilities. Possibilities like email marketing: 72% of customers prefer email as their main channel for business communication. Email marketing is not something that has unfolded…
In the last decade, visual content has exploded, unlike at any other time in history. The power of visuals in storytelling is undeniable. In fact, today’s consumers crave visually engaging experiences so much that brands are constantly battling against providing for this ever-increasing visual appetite. User-generated content is helping brands sell more, as it is…
