Holiday Marketing With UGC That Ring Jingles Of Success
If anyone asks you what is the best time to get going with your best marketing strategy?
Tell them its when people are in the holiday mood and are looking to spend their money on products & services. That’s what December does to people – the holiday mood, Christmas, New year, boxing day sales, etc.
As a marketer, you don’t want to be spammy and over promotional to ruin peoples’ holidays, but you have to get out there to promote your business as well. So, what’s the perfect marketing solution that helps your promotion but also engages & entertains the people.
Well! We have that excellent solution for you to ring those promotional jingles to your consumers.
Holiday Marketing & User-Generated Content
Holidays are a leisure time for the people where they meet or reunite with their family, friends, and relatives. They share gifts, greetings, buy products, go for experiences, and much more.
Brands & marketers are also on toes with their traditional marketing efforts like SMS, Emails, Hoardings, TV & Social Media Advertisements to attract & engage these potential customers.
But these traditional marketing methods have proven to be ineffective and damaging for the brands. Thus, there comes the need for a marketing strategy that actually engages and entertains people.
User-generated content on Social media is that opportunity. All these holiday activities ignite emotions of joy, love, and happiness into people that they showcase through their social media profiles & content.
Now, for marketers, it is an opportunity to use this valuable user-generated content in their marketing to build social proof, drive engagement, and increase conversion rate.
See this beautiful campaign by UPS; they created a hashtag campaign called #WishesDelivered, where the customers were asked to share their stories of gifts or products received during the holiday season on social media with this hashtag.
These stories were also displayed on the UPS website to drive engagement & build social proof.
You can also create amazing holiday marketing campaigns powered by UGC around it using Taggbox to build trust, engagement, and conversions.
How Does Taggbox Boost Your Holiday Marketing Campaigns?
Till now, the hashtag campaigns & user-generated content campaigns have been restricted to social media only that have contained its potential. But Taggbox lets you unlock that potential and reach out to consumers with the holistic marketing approach.
Taggbox helps marketers to increase user engagement, build trust, and grow conversions with solutions to discover curate, and display all the relevant & valuable user-generated content across all marketing touchpoints.
UGC tools like Taggbox can gather all your earned user-generated content around Christmas & holiday season that is valuable to your brand. You can display it on any marketing channel – be it website, Email, Social ads, Digital signage, Event, and many more.
How To Use Taggbox For Christmas & Holiday Marketing
#1 For Website – Delight Your Visitors
Your business website is your online storefront where the consumers come with intent or interest to explore & make a purchase during this holiday season.
Now, if you have brought them to your website with investments & effort, it is essential to give a delightful website experience that leads to conversions. Taggbox helps in displaying the diverse UGC around holidays & Christmas in a single social UGC wall on your website.
This interactive, attractive, and engaging social UGC wall can help the website visitors to explore how people are using your products, their experiences, what they are buying, and much more.
It will create a delightful user experience where they will get both entertainment and information from the social wall that will build social proof and help you increase website engagement & conversions.
#2 In Events – Engage Your Audience
The holiday season and events are a perfect combination, as soon as the December starts, so do the events – be it office parties, year-end celebrations, weddings, Christmas events, and many more.
Now, these events range from small-scale limited to a house-party to large-scale with thousands of audience members. But one thing that is similar among all these events is a lot of photos, videos, and maybe even social interactions using hashtags.
For any event manager or planner, it is a comprehensive task to make the Event interesting and engaging for the audience to make it successful & memorable.
Taggbox serves that purpose perfectly where you can display all the relevant UGC – be it photos, videos, or anything shared by the in-event audience or social media users about the Event.
Remax Ultimate Using Taggbox Social Wall for Xmas Party
Display the social wall for Event to encourage the audience to participate, share photos, gamify the experience, extended interactions, contests, and much more. You just need a display screen of any size, a Taggbox account, and a fantastic audience to create an exemplary (Christmas) event.
#3 In Emails – Christmas Goodies & Greetings
An excellent Christmas email campaign is a must during the festive season as the sale starts. As a marketer, the goal should be to create an email marketing that is more value, interactive, and trustful and not just promotional.
Email marketing facts state that 20% of all holiday sales are triggered by email marketing. As email is like having personalized communication with your users and building meaningful relationships.
Taggbox can help you drive your user engagement & conversions during this holiday season effectively & efficiently by empowering your email marketing with social UGC walls that will also build trust & encourage communication.
#4 Digital Out-of-Home Displays – Boost Holiday Sales Instantly
It is an umbrella term here covering the digital signage & public displays. DOOH displays are an amazing marketing solution that isn’t fully leveraged by brands to attract & engage audiences.
Especially during the holiday season, people are going out more often than usual, which increases the chances of exposure & engagement. Around Christmas, people have an intent for shopping & leisure outdoor experiences with their family & friends.
Now, an intent to buy & best marketing time makes it a necessity to reach out to audiences at these public spaces like the city center, Shopping malls, Christmas markets, etc. for awareness, exposure, offer promotions, and to boost sales.
With Taggbox, you can create your custom social media digital signage with a perfect blend of user-generated content & promotional content to lure customers to your brand and convert them to sales.
The setup is easy, quick, and hassle-free management with no requirement of sophisticated technical knowledge.
#5 In-Store Displays – Uplift Your Sales
Similarly, like digital displays, In-store marketing displays can also be installed to engage the consumers and uplift your sales. A live hashtag feed display can be displayed on your In-store digital displays for maximum benefit.
These benefits include advertising new product launches, attracting the audience, engaging the consumers, building trust through the photos & videos of your existing customers, their reviews & experiences, highlight holiday offers, and promote a chance for new customers to feature in the social wall as a reward.
It is an excellent upselling solution as well that you can install near the checkout counter to give an extra push to your existing holiday sales. Not just this, but even allow users to shop the look from the display itself with the Taggshop feature of Taggbox. Where you can embed the shoppable content on your website to boost your sales factor.
Easily create your social wall, customize it provide holiday store theme, add shoppable links to the UGC posts, integrate promotional announcements & offers, and display that effectively in your store.
These were some of the best uses of Taggbox you can make in your marketing campaigns this holiday season across all or any of these marketing channels.
Like people, Holiday season, especially Christmas, is the best time for brands to increase their revenue and boost profits by leveraging consumer behaviour around this time.
Although you need to execute Christmas & holiday marketing strategies before December, Taggbox is one such solution that can be implemented even a day before. Still, it will be effective & efficient in reaching the audience, engaging them, and driving conversions.
Create Memorable Christmas & Holiday UGC Marketing Campaigns
Taggbox – Best UGC platform to build trust, engagement, & conversions