Videos are always considered a more attractive and visually pleasing type of content. It is a medium that allows the transfer of more information in less time. This is why video aggregators are so important for brands and content creators. Having content posted on a video aggregator allows a brand to showcase its product more attractively.
Video aggregators are the platforms that curate content and display video content from all over the internet. Some of the most popular video aggregators are YouTube, Dailymotion, ESPN, etc. These aggregators offer a wide range of videos for different domains. There are video aggregators for different categories such as sports content, news content, entertainment, etc.
We have listed down some of the best and most popular video aggregators from these categories. Let’s tag along and find out why it is important for you as a brand to know more about video aggregators. Learn how to leverage video aggregators for your brand growth.
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Why You Should Use a Video Aggregator?
Video aggregators are widely used around the globe and brands see them as an opportunity to reach out to more people. Uploading video content on relevant video aggregators has a huge impact on the brand’s reach. Here are some of the major benefits that brands can enjoy with video aggregators.
Centralized Access to Content
Video aggregators bring together content from various sources, providing users with a centralized platform to access a wide range of videos. This saves users time and effort by eliminating the need to visit multiple websites or apps to find the content they want.
Diverse Content Selection
Aggregators often curate content from different genres, creators, and platforms. This diversity allows users to discover new and varied content that they might not have encountered otherwise. It also provides content creators with an opportunity to reach a broader audience.
User Convenience
Video aggregators simplify the user experience by offering a single interface for discovering, browsing, and consuming videos. Users can easily search for specific content or explore related videos without the need to navigate through multiple platforms.
Cross-Platform Integration
Many video aggregators integrate with various platforms and streaming services. This means users can access content from platforms like YouTube, Vimeo, or others, all in one place. This cross-platform integration enhances the convenience for users who may have preferences for different content sources.
Personalization and Recommendations
Video aggregators often employ algorithms to analyze user preferences and viewing history, providing personalized recommendations. This enhances the user experience by offering content that aligns with their interests, leading to increased customer engagement and satisfaction.
Time and Cost Efficiency for Creators
Content creators benefit from video aggregators as they provide a platform to showcase their work to a wider audience. Instead of relying solely on their platforms, creators can leverage the aggregator’s user base, potentially increasing their reach and monetization opportunities.
Monetization Opportunities
Video aggregators may offer various monetization models, such as advertising, subscriptions, or pay-per-view options. This can benefit both content creators and the aggregator itself by creating revenue streams and supporting the sustainability of the platform.
Top Video Aggregators That You Can Use
Video Aggregators are divided into several categories based on the type of content they display. Here are some of the categories and the popular video aggregators that fall into them.
Video Aggregator for Entertainment
These are the types of video aggregators where the video content posted is solely mostly entertainment.
YouTube: Arguably the most popular video aggregator around the globe, YouTube is a video aggregator that started in 2005. The platform has over 800 million videos uploaded to it and has over 2.6 billion monthly users. A majority of brands upload their visual content on YouTube to attract more customers.
You can also embed YouTube videos on your website to increase engagement and reach on your website.
Netflix: Netflix is a streaming platform that has been created for the sole purpose of entertainment. With more than 3600+ movies and 1800+, Netflix has gained a lot of popularity in the last decade due to its diverse content from all around the globe. Users have to pay a monthly amount to get access to all the content available on this platform.
Amazon Prime Video: Amazon Prime is also a streaming service introduced by Amazon which has been a huge success. Just like Netflix, users have to pay for their subscription to enjoy the video content uploaded on it. Users can also buy or rent content that is not available on Amazon Prime Video.
Vimeo: Vimeo is a popular video aggregator platform that mostly caters to a professional audience. Vimeo has a creative community and is known for its high-quality videos. Users can watch documentaries, short films, music videos, etc. With Vimeo users can upload videos without fearing copyright infringement.
Bonus Read: How to add Vimeo videos on website
Video Aggregator for News and Current Affairs
These are the type of aggregators consisting of a collection of videos related to new and current affairs. Users turn to these aggregators to get the latest updates around the globe.
Newsy: Sourcing video from a variety of news outlets and digital media, Newsy is a popular website dedicated to news-related content. Most of the videos uploaded on Newsy are short and to the point. The aim of these videos is just to convey the news as it is.
Reuters TV: Reuters TV is also a popular news video aggregator that broadcasts content as per the user’s location and interest. Reuters curates content from different sources using AI. It also allows users to customize their feeds and fetch news from specific topics or sources. Although the services of Reuters TV are currently available in limited countries, it has gained a niche user base.
Vice News: Vice News is a renowned brand that provides digital news content. The videos made by Vice are often considered unconventional. Their investigative reporting and focus on social issues sets them apart from traditional news channels.
Video Aggregator for Educational Content
There are websites where the videos are entirely focused on creating educational content. From full courses to video lectures, these news video aggregators have all types of content.
Khan Academy: Khan Academy is a non-profit organization known for its free educational video content. The language of the courses is set in such a way that it can be easily understood by all the students. Offering personalized learning tools and practice assignments, Khan Academy is one of the largest free educational content providers around the globe.
Ted-Ed: TED-Ed is a platform where people can access educational content provided in the form of a TED talk. This video aggregator has a large variety of lessons from diverse topics and niches. The videos include discussion and Q&A sessions for a better understanding of the user. Some of the most frequent topics of discussion on this site are related to art, literature, science, etc.
EdPuzzle: EdPuzzle is a video aggregator that fetches videos from all the sources provided above. The platform allows teachers to add their voices to the videos for better explanations of their content in an interactive manner.
Coursera: Top universities around the globe offer online courses on this renowned video aggregator. Users can learn educational content on topics such as computer science, business, information technology, etc. The courses on this platform are very credible and hence some of them also provide certifications once they are completed. Moreover, Coursera stands out for its ability to offer affordable online courses, making high-quality education accessible to a broader audience regardless of financial constraints.
Video Aggregator for Sports Content
These are the video aggregators that are majorly focused on sports content. This might include live sporting events, sports news, interviews, etc.
ESPN+: Arguably the most popular sports broadcaster around the globe, ESPN+ offers content for different sports leagues including NFL, NBA, MLB, etc. Users can also subscribe to premium content of the platform to get access to documentaries on sports personalities and events.
DAZN: DAZN is a globally accessible video aggregator platform that focuses on sports content. Available in more than 200 countries, it offers content for all the major sports leagues in sports like Football, Basketball, Wrestling, etc.
FuboTV: This platform mostly focuses on live events. FuboTV also offers news analysis of different games, making it a perfect choice for sports enthusiasts. Its simple interface allows users to navigate through all the features it provides seamlessly.
How You Can Choose The Best Video Aggregator for Brands?
Following are the parameters you must keep in mind while choosing a video aggregator to upload your brand content.
Reach: A brand must ensure that the video they want to upload must reach the maximum number of people. Hence, the number of average daily active users should be considered when choosing a video aggregator.
Ownership: The platform you select should ensure that anyone else cannot upload the same content for their monetization. If anyone wants to use your content, they must ask for your consent for the same. The platform must provide copyrights of the content uploaded by a brand or a creator to them.
Quality: The quality of the video you upload should not be hampered when uploaded on the platform. This will help a brand in showing every small detail of the service/ product they are promoting through the video.
Collect videos from popular platforms like Youtube and Vimeo
Conclusion
Creating videos for brand promotion is an effective way of marketing and video aggregators are key to showcasing those videos. A video aggregator is a useful platform for the users as well as the creators. Users can use it to consume a wide range of content as per their interests, whereas brands can use it to promote themselves.
