How To Increase Engagement On Instagram In 2025

Social media platforms like Instagram have become game-changers for businesses to catapult growth.

However, the key to growth is building a thriving community around your brand on Instagram, and engagement plays a significant role in this. Engaging content makes your followers feel more connected to your brand and builds trust. Therefore, you must increase engagement on Instagram to ensure a better brand reputation and drive more conversions.

However, getting engagement is difficult, especially now when the competition is so ruthless. This is why we’ve researched and mentioned some practical tips and tricks you must implement to increase engagement on your Instagram page.

Start reading this article to catch up with all the information related to Instagram engagement.

What Is Instagram Engagement?

Instagram engagement can be defined as how the audience on Instagram connects with your brand and interacts with your content. To evaluate and increase engagement on Instagram, you have to look into the various metrics, including likes, shares, comments, saves, and DMs or direct messages.

Higher engagement on Instagram posts means a happy algorithm, which is the key to wider audience reach. Brands must take the required steps to increase engagement on Instagram, which can bring them a good conversion rate. So, higher Instagram engagement will always lead to better brand growth.

It is crucial to increase Instagram engagement for the following reasons:

• Boost account visibility to reach a broader audience.
• Build a trustable relationship with the audience and build a community.
• Help to enhance brand credibility, resulting in attracting more followers.
• Higher engagement can lead to drive conversion.

How To Calculate Your Engagement Rate On Instagram

Now that you have an answer to the question of what the Instagram engagement rate is, let’s understand how it is calculated.

It’s nothing rocket science and can be done easily. Here’s a simple formula to do so.

(Like+comments+shares+saves) / total reach x 100 = Engagement rate.

10 Tips To Increase Engagement On Instagram

You now know that more or less every Instagram strategy is about engagement.

Don’t worry, we have prepared a list of 10 quick tips to increase engagement on Instagram. The list needs your evaluation.

1. Monitor Instagram Engagement

You must track your engagement regularly while planning an Instagram campaign to increase engagement. Here are the steps to do so.

• Enter your Instagram profile.
• Go to the menu on the top right corner and then to “Insights.”.
• Your Instagram profile’s engagement metrics and other details are broken down in the “Overview” section.

This information related to Instagram engagement will only be available for business and creator profiles. To increase engagement on Instagram, strategize your marketing techniques according to the different engagement metrics of Instagram posts, reels, stories, and feeds.

2. Creative Sharable Content

Instagram users get to engage with their audience through multiple creative approaches because they prefer to consume different types of content. Memes are quite an engaging element of Instagram, and the audience loves them because they are funny, creative, and relatable.

Create memes to share on Instagram that match your niche and are funny, which can attract a broader audience. Other than static images, videos can also be shared on Instagram. It has been seen that people spend 3 hours of their day watching video content. Instagram Reels can effectively attract an audience and drive engagement, but they must be relatable.

Don’t experiment too much when creating a reel; it must be simple and to the point for better engagement. It’s recommended to first explore some good Instagram reel ideas before creating one to ensure that it increases engagement on Instagram. Don’t shy away from sharing such sharable content on different marketing platforms, such as embedding Instagram reels on the website or sharing them with your emails.

3. Attractive Graphics

Graphics play an important role on Instagram in establishing a strong impression of your brand before the audience. If you want people on Instagram to engage with your content and give you a follow immediately, then use different types of graphics. Inspiring quotes can be an excellent option to post on instagram as people are likely to react to them.

Audiences are quickly drawn to well-written quotes and share them on their stories if they find them inspiring, funny, engaging, and relatable. Repurposing threads is an excellent trend to increase engagement on Instagram. You can also add screenshots of the content from the thread and post them on Instagram. You can also showcase attractive Instagram content on your website by embedding Instagram feed, to make the visitors stay longer

4. Informative Carousel Posts

One engaging content type to share on Instagram is the carousel post, which accounts for 25% of the content on the platform. As per the reports, this type of content can get you a higher engagement rate than standard posts, which is 1.92%. So, it comes with the best opportunity to increase engagement on Instagram. You can select upto 20 mixes of content, including video, pictures, and textual graphics, to post them together in one go with some catchy captions. Carousel posts are a new Instagram trend brands use to share information through storytelling. Even audiences find this post type interesting and share them in their stories, which drives better engagement.

5. CTA On Caption

CTA, or Call To Action, is a clickable link and one of the smartest approaches to increase engagement on Instagram and help brands grow. You can add CTA in the cation and put it in the way you want your audience to engage. Using a strong and relatable CTA, you can ask questions, drive sales, offer codes, and do more things. These CTA are included with attractive graphics to encourage the audience to tap them and access the direct link you have provided. The more people click on CTA, the more engagement you will gather.

6. Host Giveaways

Giveaways are a clever tactic that more brands use to increase Instagram engagement and followers. People love freebies, so why not offer them in exchange for likes and comments? Before you host giveaways, make sure it’s not another fake promise; products or services must align with audience interests and be related to your brand. Giveaways can be anything: products, services, coupons, and more. Use the one that best suits your brand to attract the audience and boost engagement on Instagram. Make it clear to your audience that they must tag, comment, and follow to participate in the giveaway.

7. Use The Best Time for Posting

You must post at the right time to get better engagement on Instagram. If you are wondering when the best time to post is, notice when your audience is most active. Instagram offers analytics to see when your audience was most active and engaged with your content. Additionally, a general guide says the best time to post on Instagram is between 2 PM to 3 PM on Thursdays, Wednesdays at 11 AM, and 10 AM on Fridays. However, these metrics sometimes fluctuate depending upon various factors. So, you can personally notice the audience behavior and experiment by posting at different hours to find the best posting time.

8. Hashatag

One excellent way to increase Instagram engagement is to make your posts highly searchable. Adding hashtags is a good approach to gaining more eyes on your content. As Christina Nicholas said, Instagram posts that include hashtags will get 12% higher interaction than those that don’t. You should add highly searchable industry-related hashtags to your Instagram posts to increase the chance of reaching a broader audience. To find the best hashtags, you can use the Instagram search bar. When your post reaches a broader audience, it will bring you higher engagement. So, if you desire easy engagement for your Instagram posts, add hashtags. Apart from that, you can also create an Instagram Hashtag Feed and display it on your website. This helps redirect your website traffic to your account, directly impacting engagement.

9. Website Integration

Website integration, that is, when you embed Instagram feed on the website, it will increase engagement with your Instagram profile. The website visitor may not follow you, but seeing Instagram content on the website may end up on your profile and engage with the posts. The attractive Instagram posts on your website will work as a social proof of your business, building trust and credibility. This is an organic way to bring traffic to the Instagram profile, increase likes and views of the post, and ultimately increase engagement. Instead of static posts, embed Instagram Reels more, making your website visually attractive and more interactive. Adding this Instagram widget results in repeat visits, a better website, and Instagram engagement.

10. Engage with The Audience.

There is no better feeling for your audience than the time when you respond to them. One of the best ways to increase engagement on Instagram is by making your audience feel heard. Whenever your audience makes comments or DM you with enquiries, respond to them straightaway. Be thoughtful while responding to your audience so that they can feel valued and encouraged to re-engage. Additionally, you can increase engagement on Instagram by making the first move. Reach out to like-minded people or other brands by commenting on their posts, which will boost your visibility and encourage more people to engage.

Conclusion

Instagram engagement is the clear gateway to getting more followers and achieving business growth. So, you must put in the right effort to increase engagement on Instagram and build your community.

You have learned some excellent tips to boost engagement on Instagram. Now, it’s your turn to turn those tips into a solution for actively engaging your Instagram audience.

Take the opportunity to build your business with greater reach and visibility.