How To Add Instagram Feed To Shopify Website

Add Instagram feed on Shopify website? You may wonder what is that & how it benefits you?

A Shopify website is a great storefront or marketplace for any business and most businesses, it is the primary source of customer acquisition.

Businesses serve various purposes through their website like providing information, building awareness, engaging with consumers, and most importantly increase their sales & revenue. 

But to achieve these objectives from your website, you would need specific tactics & strategies to drive your website performance. When you add Instagram feed to Shopify website, it can immensely help you to achieve your objectives.

Why Add Instagram Feed On Shopify Website?

Firstly, An Instagram feed is a feed of content, especially user-generated content that has been collected & curated from Instagram using hashtags, handles, tags, etc. 

Instagram is an immensely popular social media platform with over a billion active users, and it is known to be a significant influencer of purchase decisions for consumers. 

People tend to explore, evaluate, and browse products that either they want to buy or get information about such products that they will want to buy or even watch what customers are saying about a product or brand. 

Many eCommerce brands are active on Instagram as it is a visual platform that perfectly helps the eCommerce brands to attract, engage, and convert consumers through social commerce. 

When you get Instagram feed to Shopify store, this will help immensely is boosting your returns on investment as you can leverage user-generated content to build social proof for your brand, showcase brand loyalty & advocacy, display your hashtag campaigns, turn UGC into shoppable content, and much more.

This feed will also help in increasing your website engagement, dwell time, reduce cart abandonment & bounce rate, and increase your conversions. Over 90% of the people trust UGC on the website while making an online purchase decision. 

So, here is the best solution to embed Instagram feed on Shopify website & how you can embed it. 

How To Add Instagram Feed On Shopify Website

There are 2 ways through which you can create and embed Instagram feed on your website. 

So, let’s get started

1. Using Taggbox Shopify App

Taggbox recently launched its shopify app and it is now available for installation on the Shopify app store. 

It is the simplest and easiest way to embed Instagram feeds on shopify store. With the app you can easily create, customize, tag products, and publish Instagram feed on your shopify store both automatically and manually. 

The app is listed as “Shoppable Instagram Feed & UGC by Taggshop” on the shopify app store. It also offers the functionality to make your Instagram feed shoppable i.e. Instagram shop. How to do this?

When you sign up using the app, it will automatically sync your shopify products catalog. Later you can tag your shopify products to your Instagram feed through your Taggbox account. 

Here’s the 3 steps process to embed Instagram feed on shopify using Taggbox app. 

Step 1  - Install The Taggbox App

• Go to the Shopify App Store and search for “Taggshop”
• Select the Taggshop app and Add The App to your shopify apps
• Install Taggshop App and you will be redirected to your Taggbox account

Step 2  - Creating Your Instagram Feed

Now you will see the editor section with multiple social media platform options. 

• Select Instagram as the source platform from which you want to collect feeds (content).
• A popup will appear, Choose your feed type like HASHTAG, HANDLE, STORIES, etc. and click on Create Feed

Here comes the part where you can make your Instagram feed shoppable (if you want to) or else you can move to the next step. 

Click on the Tag Products option under Products Catalog in the sidebar, you will see your added Instagram gallery with Tag Products button under each post. 

Click on the Tag products button, a pop-up will appear. 

Now search the name of the product which you want to tag to the post and then click on the product to tag it to the post.

Beyond this, you can also moderate content and customize your Instagram gallery using different themes, layout, styles, hotspots, etc. 

Step 3 - Embed Instagram Feed on Shopify

• Click on Publish button and you will see 2 options - Automatic & Manual Publishing

Automatic Publishing: This option allows you to install Instagram gallery on Top or Bottom of any page on your shopify store. 

Simply select Page, Theme, Position, & then click on Publish Gallery.

Manual Publishing: With this option, you can copy the publish code and paste it as HTML anywhere in any of your shopify pages. 

You can manage your published galleries like preview your Instagram feed or delete existing published feeds as well from this section.

How To Add Instagram Feed Without Shopify App

To show Instagram feed, Taggbox Widget as a UGC platform & social media aggregator is one of the best solutions. Here are the simple & easy steps to add Instagram widget on Shopify website using Taggbox Widget.

The process has been divided into two key sections:

1. How to Create An Instagram Feed
2. How To Embed Instagram Feed On Shopify

How To Create An Instagram Feed

Step. 1 - Log in or create free Taggbox Widget account & you will see the dashboard

Step. 2 - On the dashboard click on the Add Social Feeds option to add feeds on your widget.

Step. 3 - A new pop-up will appear, choose “Instagram” as the source of feed (content)

Step. 4 - A new pop-up will come, enter the necessary details from which you want to collect content 

• Hashtags
• Handle
• Mentions
• Tags
• IGTV

Step. 5 - Click on the “Create Feed” option, and you will be asked to connect to “Instagram Business” to complete the process. 

Step. 6 - Enter your login details & once Instagram is connected, you will get the relevant posts from Instagram to your widget.

You have successfully created an Shopify Instagram feed and now if you want to, then you can do the following modifications to the feed before adding Instagram post to Shopify website. 

Customizations: Change the feed theme, styles, colors, fonts, information to display, layout, and many more personalizations

Moderation: You can even remove the unusable & irrelevant content from your feed to improve its quality.

Branding: Add your custom content to the feed, add sponsored posts, full-screen announcements, etc. 

Additional: You can also enable real-time content updates, get access to custom API, manage UGC rights, etc. 

Once you are done with the changes to your feed now, you can proceed with embedding Instagram post on your Shopify website. 

How To Show Instagram Feed To Shopify Website

Step. 1 - From you Taggbox Widget editor, click on the “Publish” option at the bottom left.

Step. 2 - Now choose “Shopify” as your website platform from the pop-up.

Step. 3 - Set your Feed width & height from the new pop-up & click on “Get Code.”

Step. 4 - Copy the given code & paste it in your Shopify website

Steps to add Instagram feed embed code on shopify website

1. Log in to your Shopify website

2. Under the Sales Channels, click on Online Store

3. Click on the Themes option & you will see customize option

4. Click on Custom content on the left side of the page

5. Then click on Custom HTML & paste the copied code

Tada! You have successfully embedded the Instagram feed on Shopify website. Once you add Instagram feed to website, you can see it live in action.

Also Read - How To Embed Instagram Stories On Website

Additional: Shoppable Instagram Feed Shopify App

Taggbox offers an app for Shopify brands to create and publish shoppable Instagram feeds, Shoppable UGC galleries, social shopping feeds, Visual shopping galleries, and/or customer reviews on their shopify store. 
 
It helps brands to increase their sales, inspire purchases, boost engagement, drive one-click shopping,  build social proof, and enhance the shopping experience.

“Popular brands globally are using Taggbox to grow their business, including hundreds of Shopify brands. Also, You can discover social influencers, Manage UGC rights, build social content campaigns, measure performance, and deliver UGC marketing campaigns.”

Conclusion

Your website is an essential element of your business, and it needs to be engaging, informational, and attractive, so it enhances their visitors’ experiences and helps your brand to grow digitally. 

Instagram post on Shopify website can unlock many benefits for your business and will help you improve the performance. So it would be best if you got started now and leverage the best of Shopify Instagram feed.