How To Add Instagram Feed On Shopify Website

Jennifer Morris March 18, 2020February 24, 2021 5 min read

Add Instagram feed on Shopify website? You may wonder what is that & how it benefits you?

A Shopify website is a great storefront or marketplace for any business and most businesses, it is the primary source of customer acquisition.

Businesses serve various purposes through their website like providing information, building awareness, engaging with consumers, and most importantly increase their sales & revenue.

But to achieve these objectives from your website, you would need specific tactics & strategies to drive your website performance. When you add Instagram feed to Shopify website, it can immensely help you to achieve your objectives.

Why Embed Instagram Feed On Shopify Website?

Firstly, An Instagram feed is a feed of content, especially user-generated content that has been collected & curated from Instagram using hashtags, handles, tags, etc.

Instagram is an immensely popular social media platform with over a billion active users, and it is known to be a significant influencer of purchase decisions for consumers.

People tend to explore, evaluate, and browse products that either they want to buy or get information about such products that they will want to buy or even watch what customers are saying about a product or brand.

Many eCommerce brands are active on Instagram as it is a visual platform that perfectly helps the eCommerce brands to attract, engage, and convert consumers through social selling.

When you embed Instagram feed to Shopify store, this will help immensely is boosting your returns on investment as you can leverage user-generated content to build social proof for your brand, showcase brand loyalty & advocacy, display your hashtag campaigns, turn UGC into shoppable content, and much more.

This feed will also help in increasing your website engagement, dwell time, reduce cart abandonment & bounce rate, and increase your conversions. Over 90% of the people trust UGC on the website while making an online purchase decision.

So, here is the best solution to embed Instagram feed to Shopify website & how you can embed it.

How To Add Instagram Feed On Shopify Website

To embed Instagram feed, Taggbox Widget as a UGC platform & social media aggregator is one of the best solutions. Here are the simple & easy steps to add Instagram widget on Shopify website using Taggbox Widget.

The process has been divided into two key sections:

How To Create An Instagram Feed

Step. 1 – Log in to your Taggbox Widget account & you will see the dashboard

Step. 2 – On the dashboard click on the Add Social Feeds option to add feeds on your widget.

Step. 3 – A new pop-up will appear, choose “Instagram” as the source of feed (content)

Step. 4 – A new pop-up will come, enter the necessary details from which you want to collect content

Hashtags
Handle
Mentions
Tags

Step. 5 – Click on the “Create Feed” option, and you will be asked to connect to “Instagram Business” to complete the process.

Step. 6 – Enter your login details & once Instagram is connected, you will get the relevant posts from Instagram to your widget.

You have successfully created an Shopify Instagram feed and now if you want to, then you can do the following modifications to the feed before adding Instagram feed to Shopify website.

Customizations: Change the feed theme, styles, colors, fonts, information to display, layout, and many more personalizations

Moderation: You can even remove the unusable & irrelevant content from your feed to improve its quality.

Branding: Add your custom content to the feed, add sponsored posts, full-screen announcements, etc.

Additional: You can also enable real-time content updates, get access to custom API, manage UGC rights, etc.

Once you are done with the changes to your feed now, you can proceed with embedding Instagram post on your Shopify website.

How To Embed Instagram Feed To Shopify Website

Step. 1 – From you Taggbox Widget editor, click on the “Publish” option at the bottom left.

Step. 2 – Now choose “Shopify” as your website platform from the pop-up.

Step. 3 – Set your Feed width & height from the new pop-up & click on “Get Code.”

Step. 4 – Copy the given code & paste it in your Shopify website

Steps to add embed code on shopify website

1. Log in to your Shopify website

2. Under the Sales Channels, click on Online Store

3. Click on the Themes option & you will see customize option

4. Click on Custom content on the left side of the page

5. Then click on Custom HTML & paste the copied code

Tada! You have successfully embedded the Instagram feed on Shopify website. Once you add Instagram feed to website, you can see it live in action.

Also Read – How To Embed Instagram Stories On Website

Conclusion

Your website is an essential element of your business, and it needs to be engaging, informational, and attractive, so it enhances their visitors’ experiences and helps your brand to grow digitally.

Instagram post on Shopify website can unlock many benefits for your business and will help you improve the performance. So it would be best if you got started now and leverage the best of Shopify Instagram feed.