“According to statistics, 80% of marketers found influencer marketing to be effective in their campaigns, while only 58% reported the same for traditional advertising.“ Now that you know the potential for boosting your ROI with influencer marketing, let’s skip the usual benefits talk – we’re all familiar with the increased brand awareness, targeted marketing, and […]
10 minute read
Someone once said, “Marketing is no longer about the stuff you make, but about the stories you tell, and influencers are the storytellers who bring brands to life,” we agree! As the digital landscape evolves, the power of influencers to captivate audiences and shape trends is undeniable. With 92% of consumers trusting influencer recommendations over […]
16 minute read
Remember when everyone on our TikTok ‘For You’ page was doing their makeup while holding Crocs? It seemed strange, right? Benefit Cosmetics kicked off this trend by teaming up with influencer Manny Mua. Soon, the whole world joined in, making it a big trend that did well. Even though it was weird for us, it […]
15 minute read
