For starters, we can all agree that getting everything we need in one place is always our priority. A content aggregator is one such solution that provides us with all the valuable information (content) in one feed.
Before getting into details about what it is, its benefits, examples, etc., You must know that content aggregators are equally beneficial to marketers & brands as they are to audiences.
Content aggregators have seen a rise in the past few years since the digitization of the world, access to the web, and ever-growing social media content consumption by billions of people.
Let’s get the basics sorted first,
What Is A Content Aggregator?
A content aggregator is a tool that helps in content discovery and aggregation of content from different social and digital platforms into single or multiple feeds.
You can then display this content feed on your website, digital devices, displays & screens, signage, emails, etc.
The tool allows you to collect content from different sources/platforms using different elements like hashtags, handles, profiles, channels, profiles, RSS feeds, mentions, timelines, pages, accounts, business listing, review platforms, etc.
The idea is to collect and display all the relevant information about a topic, business, campaign, etc. in one place to delight the viewers, engage them, and achieve other important goals.
Content Aggregation Vs. Content Curation
Content aggregation is the simple process of collecting content from your defined sources based on the instructions provided by the content aggregator tool.
Whereas Content curation is more detailed and valuable than content aggregation where you can discover all the relevant content, collect it, but only keep the content that is useful, engaging, and relevant using the filtration & moderation process.
For example, if you want to collect content from Instagram using hashtag #Nike, the content aggregation will bring you all the posts around that hashtag, but in content curation, you can collect more specific content like the content around Nike shoes, visual content only, excludes certain users, and more.
Simply put, Content curation is better in quality & relevancy as compared to content aggregation.
Is Aggregating Someone Else’s Content Rightful?
Content aggregators are hugely popular nowadays among the users and, therefore, the marketers and brands as well.
But as a brand or marketer, you might wonder if it is legal or rightful to aggregate someone else’s content?
Well! There are many layers to it, but in simple terms, you can only aggregate content from platforms that provide you the opportunity to do so. It has terms & conditions along with other documentation for the rightful use of the content.
If you stay within the guidelines, then content aggregation is a legal and rightful process that has various benefits for the original content creators, source platforms, the aggregators, and the audience.
Here we have discussed some of the benefits of social media content aggregators for different parties involved in the process.
Benefits Of Content Aggregators
1. For Brands & Marketers
- Increase Your Audience Base
As we discussed, audiences are looking for all the valuable information in one place, so as a brand, if you deliver the right content to the right audience all in one feed, then it will attract more audience to your brand.
- Engage Audience In Your Content Marketing
Audience engagement is a key goal for brands to magnify their customer base, and content is the best solution to engage the audience.
So, you can aggregate the best content that is engaging, interesting, and unique into your content campaign so that it will bring more and better engagement to your brand and campaigns.
- Magnify Your Brand Reach
As the audience will increase your content, it will help you reach a greater and wider audience. More audience means more brand awareness and exposure to opportunities.
Besides, you can showcase your different content sources to different platform audiences leading to the cross-platform reach expansion. \
- User-Generated Content For Trust & Authenticity
If you use a UGC platform like Taggbox for social media content aggregation, then you can aggregate all the amazing and relevant user-generated content from social sites & digital review platforms about your brand.
Showing this across your website, digital signages, stores, social walls, etc. will help you build brand trust and authenticity through users’ real and trustworthy content & reviews about your brand.
- Possibilities For More Revenue
All the benefits that we have discussed above are all necessary on the path of conversion of a user into a customer, be it trust, engagement, or awareness.
As you will achieve these benefits, it will enhance your brand’s chances of gaining more conversions, sales, revenue, and customer acquisition leading to brand growth.
2. For Audience
- Valuable Content In One Place
The best and prime benefit of content aggregation is that the audience/users don’t have to access different platforms and sources to find, browse, and explore content.
All of their required content will be delivered from different sources into just one feed with the help of content aggregators.
- Minimum Effort, Maximum Value
It will help the audience to save their time and effort to access content in different places. So, they will be able to get the maximum value out of the content with minimum effort.
3. For Content Creators/Sources
- Exposure To Wide Audience Base
Aggregators help in spreading their amazing and engaging content to new demographics and audiences that creates an exposure for content creators.
More exposure, reach, and awareness for content creators is always the best benefit they can ask for as it opens the door to greater opportunities.
- Effortless Content Distribution
Content distribution is always a challenge for creators & platforms as it requires research, resources, time, and human effort that leads to an increase in cost.
Whereas content aggregators distribute such content without any cost (mostly) that leads to saving money & resources on distribution.
Now that you know the benefits of it for brands, people, and creators. Below we have stated the best content aggregation tools that you can leverage to avail of these benefits.
Best Content Aggregator Tools For You
There are various tools, platforms and content aggregator websites that can serve your purposes. Here we have listed the best ones.
1. Taggbox – From 20 Different Content Platforms
Taggbox, as a social media aggregator platform, is designed for brands and businesses to provide complete content aggregation, curation, management, and marketing solutions.
You can customize your feeds, moderate the content, enable automatic updates, add CTAs, make the content shoppable, and much more.
It is an amazing tool for all sizes of businesses and brands to enable brand growth & success.
2. Google News – News For The Users
The name Google needs no introduction, and they have a news aggregator i.e., Google News, where the users can access all the latest updates and news without having to explore multiple news sources.
You can add topics and industries you like to personalize your news feed so that you get to see all the news that you want to see rather than accessing irrelevant news.
Also, Google being the smart search engine, also helps you to show news based on your search history, location, and other factors to make it more personalized.
3. Flipboard – Read Best Blogs From Industries
Like Google News, Flipboard also aggregates content for the users in one place though the difference is that Flipboard aggregates the best blogs and stories from around the world.
They have different categories for blogs, and you can customize which sources and categories you want to see the blogs in your Flipboard feed. It can also serve as a News aggregator, and you can even see snippets of the blog before reading them.
How To Win At Content Aggregation
Just because you have the authority to aggregate content that does not mean that you should just aggregate content as you like.
Instead, you must know the best practices or a proper content aggregation strategy that will result in maximum benefits and minimum resource investment.
Here are some of the points you should consider for content aggregation:
- Try to find the most authoritative and authentic content from trustworthy sources
- Always empower the user-generated content while aggregating content for campaigns
- Make sure you acquire and repurpose content rightfully and legally
- Try to add your personal value and touch to the aggregated content to improve its impact & performance
- Build affiliation and partnerships with valuable content sources and creators
- Refine the aggregated content to deliver more value in less content
- Wherever possible, cite and credit the sources and creators
- Try to expand your content aggregation network to get more diverse and unique content
- Make the content purposeful with customizations and moderation
The content aggregation at its core is about collecting, curating, and publishing the best quality content from vast sources to satisfy the needs of the audiences for content.
If you successfully achieve that, then you can enable all the benefits that we have discussed above, just using content.
Using a social content aggregator tool like Taggbox will help you with all the best practices and strategies, leading to enabling your brand growth, improved performance, and profitable results.