Instagram Shoppable Video: 5 Best Examples in 2025
Instagram shoppable videos are powerful marketing tools for eCommerce businesses. This is particularly true in today’s highly video-centric space, where all platforms, such as social media channels and online stores, are moving towards a video-led approach.
Brands are utilizing the popularity of Instagram video content to attract customers at various business touchpoints. One of the most potent ways to do so is by making Instagram content shoppable.
This strategy has helped numerous brands improve their revenue and growth exponentially, and in this blog, we will give you deeper insights into their strategies.
What is an Instagram Shoppable Video?
An Instagram shoppable video is an interactive video content posted on Instagram as a post video or reel. This video content generally showcases a brand’s products or services. These videos are highly engaging and can attract viewers more effectively.
Instagram shoppable videos on the website allow customers to buy the featured products directly from the video.
Sounds interesting, right? Well, believe it or not, many brands use this strategy. In the coming section, we will learn why.
See what your shoppable instagram videos look like.
Why Should Brands Use Shoppable Instagram Videos?
As you know, Instagram shoppable videos are interactive pieces of content. When embedded into valuable eCommerce touchpoints like homepages or product pages, they can attract website visitors and turn them into customers.
1. Visually Enhances the Website
One of the most essential factors behind a high website engagement rate is having captivating web pages.
By embedding attractive Instagram videos into the website, brands can enhance their visual appeal and persuade customers to explore the store more.
Additionally, brands can utilize shoppable Instagram videos to showcase their products from all angles and allow customers to buy products directly from the content.
2. Boosts Product Discovery
Statistics suggest that over 50% of consumers agree that visual search is more important than text when shopping online.
By using engaging shoppable Instagram stories, brands can improve their product discovery and allow customers to find new products simultaneously.
This is particularly beneficial for brands offering a multitude of products. They can embed various videos and effortlessly spotlight each product.
3. Boosts Confident Purchases
Online shopping has become very popular. However, customers still face the challenge of receiving products that are different from their expectations, leading to higher return rates.
By inculcating Instagram shoppable videos, brands can showcase their products more realistically through authentic user-generated content. Because UGC often features products in real-life contexts, customers can make their purchases more confidently.
4. Smoothens Shopping Journey
Instagram shoppable videos are interactive content with product tags embedded into the viewing experience. This allows customers to shop for products directly from the video without navigating to different pages.
Customers love a simple and convenient shopping journey. By inculcating Instagram shoppable videos, brands can streamline shopping and redirect customers from product discovery to purchase within seconds.
5. Encourages Impulse Purchases
Embedding engaging, shoppable Instagram videos on websites can also encourage impulse buying decisions for customers. Brandedly integrating shopping features into engaging video content can trigger impulse buys.
As viewers watch and engage with the video, the ability to purchase instantly compels shoppers to act upon their decisions, leading to more impulse purchases.
5 Successful Examples of Instagram Shoppable Videos
The effectiveness of engaging Instagram shoppable videos embedded into your eCommerce store cannot be understated. They offer a zillion advantages, and in this section, you will find shoppable video examples of five leading brands that are achieving exponential growth through this strategy.
Let’s begin.
1. Malandra Jewelry
Malandra is a famous jewelry brand that utilizes Instagram shoppable videos to enhance its marketing efforts. The brand’s active social media presence has helped it gain many followers and loyal customers who actively post UGC.
As a fashion brand, Malandra used user-generated content to its advantage by making it shoppable and showcasing it on the website. This strategy helped the brand simplify the shopping journey and make the website visually appealing, boosting revenue and engagement.
2. Anyday Cookware
This is another brilliant example of leveraging shoppable Instagram videos to improve product discovery and offer unmatchable buying inspiration. Anyday prioritizes authenticity over pre-shot and scripted visuals as a consumer goods business.
The brand integrated a captivating Instagram video gallery into its homepage. The gallery displayed how existing customers utilize their cookware to curate exciting recipes. Integrating a shoppable Instagram gallery helped the brand offer honest inspiration to customers, leading to more confident purchases.
3. Luxsea Swimwear
Luxsea is an Instagram-famous swimwear brand that leveraged the power of shoppable Instagram videos to boost sales and instill customer trust.
The brand frequently collects all captivating user-generated content posted by customers and influencers and turns them into shoppable galleries.
This curated feed of Instagram shoppable videos showcases the brand’s best-selling swimwear worn by real customers. Viewers can find product inspiration and purchase from the same interface while exploring the website.
4. Faces Canada
Faces Canada is a popular beauty brand and the perfect example of utilizing videos to effectively demonstrate products in action. Customers love the brand for its affordable yet good-quality makeup products.
Social media is mainly responsible for the brand’s popularity, where customers, influencers, and beauty gurus create content featuring the brand’s products.
Faces Canada is using this content to its benefit by turning it shoppable and featuring it on the brand website. This strategy of showcasing trending Instagram videos on the website has helped the brand achieve growth.
5. Glossier
Glossier is a globally recognized beauty brand that is implementing the strategy of shoppable Instagram videos on its website. The brand’s social media presence is too good not to use for marketing.
Glossier is curating a feed of shoppable videos to leverage it properly and embedding it into the website homepage. The feed showcases the brand’s products in use by customers and improves the journey from product discovery to purchase.
Make Instagram Videos Shoppable with Tagbox
Tagbox is one of the best shoppable video platforms for any eCommerce business to implement this strategy without many obligations. The only mandate is to rely on an efficient, shoppable Instagram platform that does not limit your ideas and lets you curate the best galleries.
If you want to get started with this brilliant strategy, Tagbox is your best bet.
Tagbox is a leading shoppable UGC and Instagram platform that allows you to collect Instagram content without limitations. Additionally, users can build compelling, shoppable feeds that allow customers to make their purchases seamlessly. Here are some more features:
- Collect Instagram reels exclusively without any hassle.
- Add multiple shoppable tags to videos to highlight multiple products.
- Sync product catalogs in a single click.
- Redirect social traffic to a website with Shopon.bio.
- Customize your gallery as you like with various themes.
Conclusion
In conclusion, Instagram shoppable videos can unmatchably boost your eCommerce business website engagement, sales, and visibility. The only bottom line is to leverage these videos properly so they can convey your brand’s offerings in the most natural way possible.
If you are an eCommerce business looking for a strategy to enhance your growth, look no further. Utilize Instagram shoppable videos on your online store and watch your brand grow.
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