Event Organizers, especially the wedding planners have a kind of love-hate relationship with social media. On one hand, where social media channels like Facebook and Instagram provide free and popular platforms to showcase wedding stories and moments, at the same time, on the other hand, exploiting the most out of social media, that too efficiently, can be overwhelming.
So, here is a social media guide for wedding planners discussing various social media tools and social platforms that come handy for the organizers while planning a wedding.
So, let’s get started!
Social Media Tools for Wedding Planners
#1 WeddingWire
The first baby step towards employing social media for a wedding is creating a wedding specific hashtag. It expands the horizons of a wedding from physical venues to social media platforms. Over half of the weddings now have their own hashtags. This gives you access to all the candid photos your photographer might not catch.
Choosing a perfect and unique hashtag might be confusing, In that direction, WeddingWire is a really cool wedding hashtag generator. It helps you find a perfect and memorable wedding hashtag for a wedding. It takes into consideration names, nicknames, wedding day, wedding city, and many other factors to generate a wedding hashtag.
Being a wedding planner, it is your responsibility to encourage guests to use the wedding hashtags. You could inform the guests about the wedding hashtag through invitation cards, spreading the news on social media or at pre-wedding events and parties.
#2 Taggbox
Now that you have access to amazing wedding photos that have been posted on social media using the wedding hashtag, now it’s time to display them to the attendees of the wedding on a social wall or hashtag wall. Let’s bring social media to the wedding. You may display this live hashtag feed on a social wall.
A social wall is a fun way to engage attendees at any wedding. The social wall displays images, texts, and videos posted by the attendees on various social platforms using the wedding hashtag.
Taggbox is a UGC platform and social media aggregator tool. It fetches the wedding images posted on various social media platforms via the wedding hashtag. These social posts are later displayed on a social wall in a customizable and beautiful way.
#3 Tap Snap- Photobooth
Thanks to the selfie-loving, Instagram and Facebook prone generation, everyone loves taking photos. Weddings are all about amazing photos getting clicked. Everyone loves to pose and get clicked.
The best way to get fun photos of guests at any wedding is a photo booth. It is fun and interactive and creates memories for the attendees of the wedding to take back home.
Tap Snap photo booth can be an amazing addition to any wedding celebration. Depending upon the wedding budget and venue, you can choose what to add to the plan. It provides services of all kind- the most basic one to the most deluxe one. You can have customized print outs of the photos with the couple’s name and wedding mentions painted in the theme of the wedding. It comes with bold backdrops and props to be used while clicking the photos.
#4 Luster- Hashtag Printer
Hashtag Printers are an amazing way to entertain attendees at your wedding. It is the perfect way to engage your wedding guests with your wedding hashtag, especially on Instagram and Twitter.
It is the simplest and the most organic way to promote your wedding hashtag and spread word of mouth publicity about your wedding, something about which people talk for days.
A hashtag printer instantly prints copies of the images uploaded on Instagram or Twitter using your wedding hashtags. This has multiple benefits- firstly, the guests are prompted to post an image from your wedding ceremony on social media using your wedding hashtag, thus promoting it. Secondly, the guests are left with a physical memory to keep with themselves about your wedding. This will make your wedding memorable.
Luster is one such Hashtag Printer that custom designs all the prints so that the guests may have a keepsake that includes your wedding message. It helps you create a buzz about your wedding on social media. And the best part, it comes with unlimited printing so that you can create innumerable memories of your wedding with your guests.
#5 Buffer
Well, Instagram is not the only social media platform wedding planners need to manage. Other important social media platforms that can provide a buzz to any wedding are Facebook, Twitter, Pinterest, LinkedIn, and others. Managing so many social media platforms all together might be a cumbersome task.
Buffer is a social media management tool that lets users manage Instagram, Pinterest, Facebook, LinkedIn, and Twitter from a single web or mobile dashboard. Buffer lets you schedule your wedding related content and check analytics for all your social accounts in one place, rather than going to each platform individually. You can also add multiple members like the wedding couple themselves or close relatives to monitor the kind of wedding content going online.
Must Read: 7 Ways to Encourage your Guests to Use your Wedding Hashtag
Social Media Platforms for Wedding Planners
While being on social media and marketing your business pays back well, but that’s what everyone is doing. But having an insight into the apt social media platform for your business to grow gives you an edge over your competitors.
Wedding planning is a very visual service. Everything must look beautiful and divine- the bride, the venue, the flower, everything is your responsibility. Besides that, while promoting your business and services online, a smart choice would be to choose a platform that is visually appealing and enhances the quality of representing the services you provide.
Here is a guide to why and how you can use each social media platform for aiding wedding planning business. Come, let’s have a look-
#1 Facebook
- Benefit– One of the most used social media platforms. Great marketplace to promote and spread a word about your wedding planning business.
- Best Time To Post– Posting around 3 pm gets you most clicks.
- Best Days To Click– Thursday, Friday, Saturday, Sunday
#2 Pinterest
- Benefit– One of the most famous photography websites. It comes with a wedding category to showcase your amazing wedding services.
- Best Time To Post– Posting between 8-11 am gets you most clicks. Peak time is 9 am.
- Best Days To Click– Friday, and Saturday
#3 Instagram
- Benefit– It’s visual appeal makes it the best platform to show the beautiful decorations and amazing wedding celebrations you planned for your guests.
- Best Time To Post– Posting during the break time is the best time to post. Peak time- 5-6 pm generally.
- Best Days To Click– Friday
#4 Twitter
- Benefit– Along with posting photos, giving a brief description of your business generates curiosity among the viewers.
- Best Time To Post– Posting around 8 am when the work time starts gets the most clicks.
- Best Days To Click– Weekdays
Must Read: How to Use Social Media for Your Wedding Day
Concluding Thoughts
Using social media for wedding planning is no less than a science, social science in that respect. Once you set up a social media account for your business, it is really important that you maintain the pulse. A stagnant account only fouls. Keep your social account fresh with a constant flow of posts.
Follow these tips and you will be a social media pro wedding planner in no time organizing amazing social media friendly weddings.
