When we talk about the current state of User-generated content, it is growing at a significant rate and results in 29% higher conversions as compared to brands without it. Isn’t that intriguing? With digital media becoming a visual hub, it’s imperative that brand owners brainstorm over how to captivate their audience, deliver result-driven content, and […]
9 minute read
Professional content with stock photos at the heart has been a key feature of traditional marketing for many years. However, with user-generated content (UGC) well and truly here, the winds are changing and people are connecting more with authentic user-generated content. For marketers, this statistic tilts the scale in favor of UGC but let’s not […]
10 minute read
Learn the best way to run your next hashtag campaign that builds brand awareness, engages users, drives traffic, and expands reach on social media and beyond.
15 minute read
Did you know that 72% of customers choose emails over anything else as their primary business communication channel? So why do you think emails are so efficient? But what if we told you that your email marketing campaigns could drive greater ROI? User-generated content has the potential to fulfil the visual appetite of your users, […]
6 minute read
Omnichannel marketing is the practice of promoting your product and service exactly where your target audience is. With this strategy, the brands analyze how their audience is behaving on various channels and strategize their content accordingly. Statistics show that people interact with about six to eight touchpoints before they make a decision. Hence, consistently providing […]
13 minute read
In the evolving times, customer reviews are becoming more and more important for potential customers, and this has made it even more important for brands & businesses. Digital media and review platforms such as the website of a lodging hospitality brand like Airbnb need to have content that is helpful and valuable to the consumers […]
5 minute read
Instagram has become the most preferred social media marketing platform because of its dynamic post features like filters, editing tools, geo-tagging, hashtags, etc. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. Instagram’s content is captivating. Brands use this marketing potential of the platform by embedding Instagram feed on […]
9 minute read
Instagram user-generated content marketing! It’s a mix of the three most important elements for brands nowadays: Instagram, User-Generated Content, and Marketing. Why do we say that these 3 are most important or why do marketers need to acknowledge & leverage this mix? Since its inception, Instagram has seen tremendous growth and success among users and brands, […]
10 minute read
Add Twitter feed to WordPress website with and without plugin. Embed Twitter feeds to enhance website visitors' engagement and build trust.
9 minute read
